Wednesday, 10 August 2011
NEWS FROM CLEARVISION
When I Grow Up I Want To Be A …….Teacher
New research highlights the role of the teacher and how it has become the job of choice for the next generation of adults
In a society of high paid bankers and even higher paid sportsmen, the teaching profession was today outlined as the most sort-after job for the next generation of adults.
To mark the launch of the new film ‘That’s What I Am’ new research results, which questioned 1,073 pupils aged 6-15 years from across the UK, found a third of respondents (31%) selected being a teacher as the profession of choice. In comparison to just 4% of pupils who wanted to be reality TV stars and 8% who wanted to be a doctor or nurse. Bankers were the least favoured roles with only 2%.
The reasons for the career choice were down to a teacher’s ability to nurture imagination, confidence and good behaviour, alongside their trustworthiness. The research also found that half (50%) of the pupils surveyed trusted their teacher more than their friends, grandparents and even parents, with 44% regularly confiding in their teacher, ahead of their parents on topics such as, bullying, making friends and relationships
Whilst one in five (21%) did believe their parent’s role was to give them the best start in life, instilling good behaviour, this figure is dwarfed by the 51% of pupils who felt the teacher was better placed to help them achieve this. The leading role however, that pupils did attribute to their parents, are:
• The Bank– 1 in 3 (34%) children believed the role of the parent was to give them pocket money
• The Encyclopaedia- 1 in 4 (25%) children felt their parents were there to help them do their homework
• The Taxi Service – 1 in 3 (32%) children see their parents as a way of helping them to socialise with their friends
Kelly Steeples, voted best teacher in 2010 by The Pearson’s Teaching Award says, “The role of the teacher is exceptionally important for the future of our children, and since the profession began we have striven to not only be good tutors, but good role models too. It’s great that so many young children now see working as a teacher as aspirational as being a footballer or doctor.”
The research was carried out to mark the release of WWE Studios film ‘That’s What I Am’ starring Ed Harris, a wise and nurturing teacher helping two students define the meaning of friendship and encouraging the right moral choices, all set in a 1960s backdrop of social change.
‘That’s What I Am’ released on DVD and Blu-Ray from 11th July, and will be available at all good retailers and online at www.silvervision.co.uk. A percentage of the proceeds from the sale of each DVD will also go to Beatbullying, the UK’s leading anti-bullying charity.
Notes to Editor
Survey sample – 1073 pupils aged 6-15 years old
Survey date – 13th – 20th June
The best jobs (in order of preference)
1. Teacher – 31%
2. Nurse/doctor – 23%
3. Sportsman/woman – 20%
4. Postman – 12%
5. Other – 5%
6. Reality TV star – 4%
7. Lorry driver – 3%
8. Banker – 2%
Clear Vision Ltd (Corporate)
Clear Vision Ltd is one of the UK’s leading home entertainment publishing companies with an extensive international distribution network covering Europe, the Middle East and South Africa. Operating for over 20 years, Clear Vision is the exclusive DVD licensee for World Wrestling Entertainment (WWE), Ultimate Fighting Championship (UFC), National Basketball Association (NBA), Gaiam, Marvel’s classic animated TV series and a number of other titles. Via its labels Clear Vision, Silver Vision and FightDVD, the company sells both direct to consumers and through a variety of retail outlets. For further information on Clear Vision visit www.clearvision.co.uk. Clear Vision Ltd, Reg. No. 282 2227, The Lighthouse, 1 Aden Road, Enfield, EN3 7SE.
The Pearson Teaching Awards
The Pearson Teaching Awards is an independent charity founded in 1997 by Lord David Puttnam CBE. The organisation works in education to support young people in achieving their potential through 3 main projects:
The “Thank-a-Teacher” campaign; giving young people a voice by enabling them publicly to thank a teacher who has made a significant difference in their lives. The campaign recognises teachers who are having a great impact on the life chances of young people in the UK
The Pearson Teaching Awards: this prestigious award programme identifies and celebrates exceptional teachers who are achieving outstanding results, often in the most challenging circumstances. The UK final is filmed and broadcast by the BBC
Sharing Expertise; those who win Teaching Awards are leaders in their profession. On winning, they join the alumni of distinguished Teaching Award fellows who share their successful strategies across the profession through the Teaching Awards winners’ network. The Teaching Awards Network Database and On-Line Community is a significant development in our programme of Sharing Expertise. For further information go to www.teachingwards.com email info@teachingawards.com or telephone 0203 1171 908
Tuesday, 9 August 2011
NEWS FROM GROWING UP MILK INFO
FIRST ‘CENSUS’ OF ONE-TO-THREES REVEALS THE SECRET LIFE OF BRITISH TODDLERS
Our “Little One-ders” Are Getting What They Want But Not Always What They Need
British toddlers spend longer staring at a screen each day than they do eating their meals and more time in a car than at a children’s playground, according to a first of its kind ‘Census’ giving a snapshot into the lives of our one to three years olds, released today (9 August 2011).
The ‘Census’ was commissioned by growingupmilkinfo.com, a website for parents seeking information about toddler nutrition and the role of Growing Up Milk within a healthy, balanced diet.
Busy Social & Cultural Lives
Results reveal our pre-schoolers are a busy lot, with their social development a top priority for parents. The average toddler has a circle of friends to rival their mum’s, spends three hours a day at nursery and 30 minutes visiting family. On top of that, they devote 23 minutes a day to using a computer or iPad, 40 minutes a day to watching TV, 26 minutes on messy play and 25 minutes listening to stories.
Toddlers are also quids-in when it comes to lifestyle, with the average toddler having nearly a four-figure sum spent annually on their activities/classes, almost £180 on toys and boasting a wardrobe of designer clothes. However, even though, “pound for pound”, they need more energy and nutrients than their parents, the survey results suggest that toddlers’ diets aren’t getting the same attention as other aspects of their lives – despite nutrition’s important role in helping growth and development. The ‘Census’ gives some fresh perspective on “the state of the toddler nation’s plates”, with eight out of ten parents questioned unaware that toddlers have different nutritional needs to the rest of the family.
Toddlers’ diets are ‘more burgers than broccoli’
Fast and convenience foods play a significant role in the diet. Typically, today’s toddler is more likely to have eaten a burger than broccoli. 60 per cent have been to a fast food restaurant, according to the new figures and the vast majority of toddlers questioned had tried chips (86%), pizza (80%) and chicken nuggets (68%). This echoes previous data from the Infant and Toddler Forum, which revealed 29 per cent of toddlers eat a takeaway once a week and that 81% of toddlers are regularly given ready-made adults foods likely to be high in fat, sugar and salt.
Report co-author Amanda Ursell comments, “This age group is poorly defined, with conflicting data and little attention is paid to toddlers’ unique nutritional needs. One to three year olds go through a period of such extraordinary growth and development that we should be thinking of them not just as toddlers but as ‘Little One-ders’.”
“Although their lifestyles can rival our own, toddlers are not mini-adults. Their bodies, brains and bones are developing at an amazing rate and they need the right nutrition to fuel this,” she says
Our “Little One-ders” Are Getting What They Want But Not Always What They Need
British toddlers spend longer staring at a screen each day than they do eating their meals and more time in a car than at a children’s playground, according to a first of its kind ‘Census’ giving a snapshot into the lives of our one to three years olds, released today (9 August 2011).
The ‘Census’ was commissioned by growingupmilkinfo.com, a website for parents seeking information about toddler nutrition and the role of Growing Up Milk within a healthy, balanced diet.
Busy Social & Cultural Lives
Results reveal our pre-schoolers are a busy lot, with their social development a top priority for parents. The average toddler has a circle of friends to rival their mum’s, spends three hours a day at nursery and 30 minutes visiting family. On top of that, they devote 23 minutes a day to using a computer or iPad, 40 minutes a day to watching TV, 26 minutes on messy play and 25 minutes listening to stories.
Toddlers are also quids-in when it comes to lifestyle, with the average toddler having nearly a four-figure sum spent annually on their activities/classes, almost £180 on toys and boasting a wardrobe of designer clothes. However, even though, “pound for pound”, they need more energy and nutrients than their parents, the survey results suggest that toddlers’ diets aren’t getting the same attention as other aspects of their lives – despite nutrition’s important role in helping growth and development. The ‘Census’ gives some fresh perspective on “the state of the toddler nation’s plates”, with eight out of ten parents questioned unaware that toddlers have different nutritional needs to the rest of the family.
Toddlers’ diets are ‘more burgers than broccoli’
Fast and convenience foods play a significant role in the diet. Typically, today’s toddler is more likely to have eaten a burger than broccoli. 60 per cent have been to a fast food restaurant, according to the new figures and the vast majority of toddlers questioned had tried chips (86%), pizza (80%) and chicken nuggets (68%). This echoes previous data from the Infant and Toddler Forum, which revealed 29 per cent of toddlers eat a takeaway once a week and that 81% of toddlers are regularly given ready-made adults foods likely to be high in fat, sugar and salt.
Report co-author Amanda Ursell comments, “This age group is poorly defined, with conflicting data and little attention is paid to toddlers’ unique nutritional needs. One to three year olds go through a period of such extraordinary growth and development that we should be thinking of them not just as toddlers but as ‘Little One-ders’.”
“Although their lifestyles can rival our own, toddlers are not mini-adults. Their bodies, brains and bones are developing at an amazing rate and they need the right nutrition to fuel this,” she says
Friday, 5 August 2011
NEWS FROM AMSCREEN
AMSCREEN GROUP ACQUIRES DIGICOM SALES OPERATION AHEAD OF MAJOR EUROPEAN EXPANSION
TOM GODDARD TO BECOME DEPUTY CHAIRMAN & SHAREHOLDER OF AMSCREEN PLC
Lord Sugar’s Amscreen, the UK’s largest nationwide Digital out of Home network owner, today announced that it has acquired the entire Sales and Marketing Operation of Digicom, the specialist Digital out of Home Sales house founded two years ago by Tom Goddard, who now becomes Deputy Chairman and Shareholder of Amscreen and will support CEO Simon Sugar in the key areas of Media Sales and Development.
The move is part of Amscreen’s strategic plan to accelerate its U.K. growth and provide a solid platform for expansion into Europe. It comes as Amscreen expands its forecourt network overseas with a recently announced deal with BP Europe which is expected to see their audience initially increase to 40 million a week. In just two years Amscreen has successfully developed award-winning Digital Signage Networks in major forecourt, convenience, travel and health environments. Amscreen has worked alongside Digicom as its exclusive Sales partner during the expansion of its network, which currently broadcasts on over 3000 screens nationwide to a UK audience of 25 million a week.
Simon Sugar, Amscreen’s Chief Executive said “I am very excited about us acquiring Digicom and look forward to working closely with Chris Forrester and his team, who becomes Amscreen’s European Managing Director of Sales & Marketing and will help us to further develop the business. Having become market leaders in the UK, we want to achieve the same across Europe and bringing Digicom in-house will allow us to replicate our UK success internationally”.
Tom Goddard, Digicom’s Executive Chairman said “There can be no finer endorsement of one’s work than when a valued and respected client invites you to join their business. The consolidation of our interests will provide the back-bone of our planned roll out into Europe”.
End/August 2011
Notes to Editors
Tom Goddard has spent most of his career in media, running a succession of out of home businesses including Maiden Outdoor and CBS International.
He currently serves as Chairman on the Boards of Ocean Outdoor and Bravo outdoor in Ireland.
Chris Forrester has over 15 years of experience across magazines, press, online and out of home markets, working in some of the UK’s most respected media companies.
Most recently worked in the outdoor sector at CBS Outdoor and currently Managing Director at Tom Goddard’s digital Out of Home start-up Digicom.
Under his tenure Digicom has quickly developed into a company at the forefront of the Digital Out of Home industry with a cutting edge style and a creative and pioneering approach to business.’
TOM GODDARD TO BECOME DEPUTY CHAIRMAN & SHAREHOLDER OF AMSCREEN PLC
Lord Sugar’s Amscreen, the UK’s largest nationwide Digital out of Home network owner, today announced that it has acquired the entire Sales and Marketing Operation of Digicom, the specialist Digital out of Home Sales house founded two years ago by Tom Goddard, who now becomes Deputy Chairman and Shareholder of Amscreen and will support CEO Simon Sugar in the key areas of Media Sales and Development.
The move is part of Amscreen’s strategic plan to accelerate its U.K. growth and provide a solid platform for expansion into Europe. It comes as Amscreen expands its forecourt network overseas with a recently announced deal with BP Europe which is expected to see their audience initially increase to 40 million a week. In just two years Amscreen has successfully developed award-winning Digital Signage Networks in major forecourt, convenience, travel and health environments. Amscreen has worked alongside Digicom as its exclusive Sales partner during the expansion of its network, which currently broadcasts on over 3000 screens nationwide to a UK audience of 25 million a week.
Simon Sugar, Amscreen’s Chief Executive said “I am very excited about us acquiring Digicom and look forward to working closely with Chris Forrester and his team, who becomes Amscreen’s European Managing Director of Sales & Marketing and will help us to further develop the business. Having become market leaders in the UK, we want to achieve the same across Europe and bringing Digicom in-house will allow us to replicate our UK success internationally”.
Tom Goddard, Digicom’s Executive Chairman said “There can be no finer endorsement of one’s work than when a valued and respected client invites you to join their business. The consolidation of our interests will provide the back-bone of our planned roll out into Europe”.
End/August 2011
Notes to Editors
Tom Goddard has spent most of his career in media, running a succession of out of home businesses including Maiden Outdoor and CBS International.
He currently serves as Chairman on the Boards of Ocean Outdoor and Bravo outdoor in Ireland.
Chris Forrester has over 15 years of experience across magazines, press, online and out of home markets, working in some of the UK’s most respected media companies.
Most recently worked in the outdoor sector at CBS Outdoor and currently Managing Director at Tom Goddard’s digital Out of Home start-up Digicom.
Under his tenure Digicom has quickly developed into a company at the forefront of the Digital Out of Home industry with a cutting edge style and a creative and pioneering approach to business.’
Thursday, 4 August 2011
NEWS FROM TIA MARIA
TIA MARIA: A COCKTAIL FOR EVERY OCCASION
Tia Maria is the perfect drink for any cocktail occasion, whether heading off for an afternoon in the pub, eating at the finest restaurant or hitting a nightclub. Made to the original Caribbean recipe, this rich dark liqueur can be mixed with a whole host of flavours from ginger beer right through to chilli and even sambuca.
Tia Maria’s distinctive aroma of freshly grounded coffee with delicate hints of chocolate and exotic vanilla, mean it’s the perfect ingredient to pack cocktails full of flavour. The alcohol brand has recently been showcasing the following sumptuous cocktails to highlight the mixibility of Tia Maria and the occasions where one might drink it.
These can be found in the cocktail booklet and some highlights are below
For more information, images or cocktails please contact Katie Bawler or Julie-Anne Power at Frank PR on 0207 693 6999 or tiamaria@frankpr.it
Cocktail Bar Suggestions
Maria L’Orange
This fresh and fruity cocktail is perfect to enjoy with friends on a night out. Fusing Tia Maria, triple sec, orange and lemon juice and passion fruit it tastes just like a chocolate orange
Keep the Faith
This luxurious cocktail was designed exclusively for Tia Maria by Paloma Faith to reflect her fiery yet playful nature. Made with Tia Maria, rich chocolate liqueur and a whole chilli this winter warmer certainly packs a punch.
At the Pub Suggestion
Jamaican Swizzle
This twist on a dark and stormy mixes Tia Maria, dark rum and ginger beer for a refreshing long drink that tastes just like Pimms. The perfect drink to enjoy in a beer garden.
Clubbing Suggestion
Mojitia
A classic twist on a Mojito, this cocktail adds Tia Maria for a little extra kick. A refreshing drink to enjoy whilst dancing the night away with friends
Dinner Date
Dark Desire
This creamy cocktail is the perfect indulgence to enjoy with good food and good company. Made with Tia Maria, scotch whisky, ice cream and a little sprinkling of chocolate on top for a little treat.
Notes to Editors
Tia Maria cocktail recipes
Cocktail Bar
KEEP THE FAITH
(Created exclusively with Paloma Faith for Tia Maria)
¾ parts Tia Maria
1 part dark chocolate liqueur
¾ parts sugar syrup
5 – 6 slices of whole red chilli
Add all the ingredients into a shaker with lots of ice.
Shake well & strain into a martini glass.
Make a cut on the side of the whole red chilli, place on the rim of the glass.
Extra chilli can be added for more spice!
MARIA L’ORANGE
¾ parts Tia Maria
¾ parts triple sec
1 bar spoon passion fruit syrup
½ parts lemon juice
1 ½ parts fresh orange juice
Combine all the ingredients together with crushed ice in a boston and shake.
Pour into a martini glass.
Garnish with a lemon twist
1 part coconut milk
Combine all ingredients together with crushed ice in a blender
Blend until smooth
Pour into a snifter glass.
Top up with whipped cream and garnish with a slice of pineapple
At the Pub
JAMAICAN SWIZZLE
1 part Tia Maria
1 part dark rum
2 parts ginger ale/ginger beer
¾ parts lemon juice
1 dash Angostura
Shake the Tia Maria, dark rum, lemon juice and Angostura with ice then top up with ginger ale.
Clubbing
MOJITIA
1½ oz Tia Maria
1½ oz white rum
½ oz lemon juice
3 oz soda
Muddle mint leaves, lemon juice and powdered
sugar in a highball glass, then add crushed ice and
pour in blended Tia Maria and rum.
Top up with soda.
Dinner Date
DARK DESIRE
1½ oz Tia Maria
½ oz scotch whisky
1 spoon ice cream (vanilla)
1½ oz half & half
Combine all ingredients together in a blender.
Blend until smooth. Pour into a hurricane glass.
Top up with whipped cream and
Tia Maria is the perfect drink for any cocktail occasion, whether heading off for an afternoon in the pub, eating at the finest restaurant or hitting a nightclub. Made to the original Caribbean recipe, this rich dark liqueur can be mixed with a whole host of flavours from ginger beer right through to chilli and even sambuca.
Tia Maria’s distinctive aroma of freshly grounded coffee with delicate hints of chocolate and exotic vanilla, mean it’s the perfect ingredient to pack cocktails full of flavour. The alcohol brand has recently been showcasing the following sumptuous cocktails to highlight the mixibility of Tia Maria and the occasions where one might drink it.
These can be found in the cocktail booklet and some highlights are below
For more information, images or cocktails please contact Katie Bawler or Julie-Anne Power at Frank PR on 0207 693 6999 or tiamaria@frankpr.it
Cocktail Bar Suggestions
Maria L’Orange
This fresh and fruity cocktail is perfect to enjoy with friends on a night out. Fusing Tia Maria, triple sec, orange and lemon juice and passion fruit it tastes just like a chocolate orange
Keep the Faith
This luxurious cocktail was designed exclusively for Tia Maria by Paloma Faith to reflect her fiery yet playful nature. Made with Tia Maria, rich chocolate liqueur and a whole chilli this winter warmer certainly packs a punch.
At the Pub Suggestion
Jamaican Swizzle
This twist on a dark and stormy mixes Tia Maria, dark rum and ginger beer for a refreshing long drink that tastes just like Pimms. The perfect drink to enjoy in a beer garden.
Clubbing Suggestion
Mojitia
A classic twist on a Mojito, this cocktail adds Tia Maria for a little extra kick. A refreshing drink to enjoy whilst dancing the night away with friends
Dinner Date
Dark Desire
This creamy cocktail is the perfect indulgence to enjoy with good food and good company. Made with Tia Maria, scotch whisky, ice cream and a little sprinkling of chocolate on top for a little treat.
Notes to Editors
Tia Maria cocktail recipes
Cocktail Bar
KEEP THE FAITH
(Created exclusively with Paloma Faith for Tia Maria)
¾ parts Tia Maria
1 part dark chocolate liqueur
¾ parts sugar syrup
5 – 6 slices of whole red chilli
Add all the ingredients into a shaker with lots of ice.
Shake well & strain into a martini glass.
Make a cut on the side of the whole red chilli, place on the rim of the glass.
Extra chilli can be added for more spice!
MARIA L’ORANGE
¾ parts Tia Maria
¾ parts triple sec
1 bar spoon passion fruit syrup
½ parts lemon juice
1 ½ parts fresh orange juice
Combine all the ingredients together with crushed ice in a boston and shake.
Pour into a martini glass.
Garnish with a lemon twist
1 part coconut milk
Combine all ingredients together with crushed ice in a blender
Blend until smooth
Pour into a snifter glass.
Top up with whipped cream and garnish with a slice of pineapple
At the Pub
JAMAICAN SWIZZLE
1 part Tia Maria
1 part dark rum
2 parts ginger ale/ginger beer
¾ parts lemon juice
1 dash Angostura
Shake the Tia Maria, dark rum, lemon juice and Angostura with ice then top up with ginger ale.
Clubbing
MOJITIA
1½ oz Tia Maria
1½ oz white rum
½ oz lemon juice
3 oz soda
Muddle mint leaves, lemon juice and powdered
sugar in a highball glass, then add crushed ice and
pour in blended Tia Maria and rum.
Top up with soda.
Dinner Date
DARK DESIRE
1½ oz Tia Maria
½ oz scotch whisky
1 spoon ice cream (vanilla)
1½ oz half & half
Combine all ingredients together in a blender.
Blend until smooth. Pour into a hurricane glass.
Top up with whipped cream and
NEWS FROM SODASTREAM
BRITS HAVE GOT LOADS OF BOTTLE (AND IT’S NOT A GOOD THING!)
SodaStream unveils 10 foot family made entirely from plastic bottles
A giant 10 foot sculpture of a family of four made entirely out of plastic bottles was erected by SodaStream in London today, to highlight the issue of plastic bottle wastage.
The Bottle Family is made up of over 827 plastic bottles, and has been created to demonstrate the large amount of plastic carbonated soft drink bottles that the average British family will use in one year.
The striking sculpture was designed and created by artist Bamber Hawes and aims to educate consumers on the benefits of ‘precycling’ - the practice of trying to reduce waste before recycling is necessary in the first place.
Creating The Bottle Family was no mean feat – being made up of 827 different plastic bottles it took approximately 400 hours to complete and involved a team of five in order to complete the top of the 10 foot father’s head.
Artist Bamber Hawes comments, “This has been a fantastic project to work on, not only due to the scale of the sculpture but also as I’m passionate about the messaging behind the installation. The Bottle Family, is an in-your-face visual of the amount of carbonated soft drink bottle waste generated by the average British family of four each year. I was shocked to hear, and now to see just how many carbonated soft drink bottles are wasted each year and hope this will get people thinking about their own bottle waste.”
*Research commissioned by SodaStream reveals that the nation hugely underestimates the amount of bottle waste they generate; with almost half of all adults believing that their family uses between 1-5 bottles a week when the actual figure is over double that.
Fiona Hope, Managing Director of SodaStream UK says, “Environmental conscious-ness has certainly strengthened over the years but plastic is still very much a part of our everyday lives and sometimes it is hard to truly grasp how much waste we create. We hope this creation will enable people to see the extent of the issue and consider alternatives to pre-bottled carbonated soft drinks.”
On average only 100 out of every 500 plastic bottle used by an average family will be recycled, this means 80% of pre-packaged plastic bottles will end up in landfill. One SodaStream can dramatically reduce your bottle waste.
-Ends-
For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it
More information can be found at: www.sodastream.co.uk find us on Facebook www.facebook.com/sodastreamuk or come and follow us on Twitter @sodastreamuk
Notes to Editors:
*Consumer research carried out in March 2011 among a nationally representative sample of adults and children.
About SodaStream:
SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.
SodaStream launched in Selfridges this July. Marking the launch into one of the world’s most high profile retailers, SodaStream installed a plastic bottle bin which contained the same number of plastic beverage bottles consumer by an average London family over 4 years.
About A World Without Bottles:
A World Without Bottles campaign aims to raise awareness of plastic bottle waste and its devastating effects on the environment. To mark the campaign launch, SodaStream introduced a Limited Edition green and white drinksmaker in specially designed packaging that highlights the campaign messages. Each purchase will be matched by a donation from SodaStream to The Water Project, which helps to make clean drinking water available to deprived communities in Africa. The World Without Bottles campaign was fronted by supermodel and keen environmentalist Erin O’Connor and aimed to educate consumers of the benefits of precycling.
SodaStream unveils 10 foot family made entirely from plastic bottles
A giant 10 foot sculpture of a family of four made entirely out of plastic bottles was erected by SodaStream in London today, to highlight the issue of plastic bottle wastage.
The Bottle Family is made up of over 827 plastic bottles, and has been created to demonstrate the large amount of plastic carbonated soft drink bottles that the average British family will use in one year.
The striking sculpture was designed and created by artist Bamber Hawes and aims to educate consumers on the benefits of ‘precycling’ - the practice of trying to reduce waste before recycling is necessary in the first place.
Creating The Bottle Family was no mean feat – being made up of 827 different plastic bottles it took approximately 400 hours to complete and involved a team of five in order to complete the top of the 10 foot father’s head.
Artist Bamber Hawes comments, “This has been a fantastic project to work on, not only due to the scale of the sculpture but also as I’m passionate about the messaging behind the installation. The Bottle Family, is an in-your-face visual of the amount of carbonated soft drink bottle waste generated by the average British family of four each year. I was shocked to hear, and now to see just how many carbonated soft drink bottles are wasted each year and hope this will get people thinking about their own bottle waste.”
*Research commissioned by SodaStream reveals that the nation hugely underestimates the amount of bottle waste they generate; with almost half of all adults believing that their family uses between 1-5 bottles a week when the actual figure is over double that.
Fiona Hope, Managing Director of SodaStream UK says, “Environmental conscious-ness has certainly strengthened over the years but plastic is still very much a part of our everyday lives and sometimes it is hard to truly grasp how much waste we create. We hope this creation will enable people to see the extent of the issue and consider alternatives to pre-bottled carbonated soft drinks.”
On average only 100 out of every 500 plastic bottle used by an average family will be recycled, this means 80% of pre-packaged plastic bottles will end up in landfill. One SodaStream can dramatically reduce your bottle waste.
-Ends-
For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it
More information can be found at: www.sodastream.co.uk find us on Facebook www.facebook.com/sodastreamuk or come and follow us on Twitter @sodastreamuk
Notes to Editors:
*Consumer research carried out in March 2011 among a nationally representative sample of adults and children.
About SodaStream:
SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.
SodaStream launched in Selfridges this July. Marking the launch into one of the world’s most high profile retailers, SodaStream installed a plastic bottle bin which contained the same number of plastic beverage bottles consumer by an average London family over 4 years.
About A World Without Bottles:
A World Without Bottles campaign aims to raise awareness of plastic bottle waste and its devastating effects on the environment. To mark the campaign launch, SodaStream introduced a Limited Edition green and white drinksmaker in specially designed packaging that highlights the campaign messages. Each purchase will be matched by a donation from SodaStream to The Water Project, which helps to make clean drinking water available to deprived communities in Africa. The World Without Bottles campaign was fronted by supermodel and keen environmentalist Erin O’Connor and aimed to educate consumers of the benefits of precycling.
Wednesday, 3 August 2011
NEWS FROM NPOWER
NPOWER BOSS GOES UNDERCOVER ON CHANNEL 4 SHOW
IT’S ONE of the most recognisable brands in the country, but after taking part in Channel 4’s award-winning Undercover Boss series npower is committed to recognising its own customers more. Chief operating officer Kevin McCullough assumed the identity of unemployed ‘Tom Nixon’ to shadow employees from across the npower business in a bid to understand more about how the company supports its customers.
He experienced working life at Didcot Power Station, on the road as a Hometeam boiler engineer, joined the complaints team in a contact centre and the meter installation team.
McCullough said of his experience: “I thought this would provide a great opportunity to work alongside colleagues and find out more about their experience of working at npower.
“I met some brilliant people trying to do their very best for our company and it was humbling."
McCullough, who started his career shovelling coal aged 16, used the opportunity to learn about the business:
"For a long time I have been concerned that the energy sector takes a bashing and simply reacts to criticism and media stories - I want npower to be on the front foot more often."
“There are things we need to fix and improve but this is now the start and not the end of a process. To that effect we will be launching new social media channels that will focus on a tremendously exciting energy business as it wrestles with its many challenges."
“Most importantly though this will give our customers direct access to me and the team.”
Follow McCullough and his team at @npowerhq and on Tumblr at http://npowerhq.tumblr.com
About Kevin McCullough
Kevin McCullough was appointed Chief Operating Officer in March 2011. He is responsible for the Customer Services divisions of npower, heads up Health and Safety for the whole organisation and is the lead interface with UK government on all matters relating to UK generation asset operations and development. In addition to this he is Chair of Horizon Nuclear Power – the joint venture established between RWE npower and E.ON to develop nuclear power generation in the UK. He has recently been appointed Chair of the Welsh Assembly Government’s Energy & Environment Sector Panel.
Kevin joined the CEGB in 1984 and held a number of operations and engineering positions at Ferrybridge, Drax and Staythorpe coal-fired power stations and Killingholme gas-fired power station, before being appointed Production Manager at Little Barford gas-fired power station in 1996.
In 1998 Kevin became Station Manager at the company’s Midlothian CCGT power station in Dallas, Texas and in 2000 took up the position of Executive Vice President at Innogy America LLC in Chicago.
Following a move back to the UK, Kevin was Head of Integration and Business Transformation within Retail before becoming Managing Director of npower renewables in 2003. He joined the board of RWE Innogy in 2007 as Chief Operating Officer, with pan-European responsibility for on- and off-shore wind power activities. He then joined the board of RWE npower as Chief Technical Officer on 1st October 2009 taking responsibility for the Assets Division of the business.
IT’S ONE of the most recognisable brands in the country, but after taking part in Channel 4’s award-winning Undercover Boss series npower is committed to recognising its own customers more. Chief operating officer Kevin McCullough assumed the identity of unemployed ‘Tom Nixon’ to shadow employees from across the npower business in a bid to understand more about how the company supports its customers.
He experienced working life at Didcot Power Station, on the road as a Hometeam boiler engineer, joined the complaints team in a contact centre and the meter installation team.
McCullough said of his experience: “I thought this would provide a great opportunity to work alongside colleagues and find out more about their experience of working at npower.
“I met some brilliant people trying to do their very best for our company and it was humbling."
McCullough, who started his career shovelling coal aged 16, used the opportunity to learn about the business:
"For a long time I have been concerned that the energy sector takes a bashing and simply reacts to criticism and media stories - I want npower to be on the front foot more often."
“There are things we need to fix and improve but this is now the start and not the end of a process. To that effect we will be launching new social media channels that will focus on a tremendously exciting energy business as it wrestles with its many challenges."
“Most importantly though this will give our customers direct access to me and the team.”
Follow McCullough and his team at @npowerhq and on Tumblr at http://npowerhq.tumblr.com
About Kevin McCullough
Kevin McCullough was appointed Chief Operating Officer in March 2011. He is responsible for the Customer Services divisions of npower, heads up Health and Safety for the whole organisation and is the lead interface with UK government on all matters relating to UK generation asset operations and development. In addition to this he is Chair of Horizon Nuclear Power – the joint venture established between RWE npower and E.ON to develop nuclear power generation in the UK. He has recently been appointed Chair of the Welsh Assembly Government’s Energy & Environment Sector Panel.
Kevin joined the CEGB in 1984 and held a number of operations and engineering positions at Ferrybridge, Drax and Staythorpe coal-fired power stations and Killingholme gas-fired power station, before being appointed Production Manager at Little Barford gas-fired power station in 1996.
In 1998 Kevin became Station Manager at the company’s Midlothian CCGT power station in Dallas, Texas and in 2000 took up the position of Executive Vice President at Innogy America LLC in Chicago.
Following a move back to the UK, Kevin was Head of Integration and Business Transformation within Retail before becoming Managing Director of npower renewables in 2003. He joined the board of RWE Innogy in 2007 as Chief Operating Officer, with pan-European responsibility for on- and off-shore wind power activities. He then joined the board of RWE npower as Chief Technical Officer on 1st October 2009 taking responsibility for the Assets Division of the business.
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