Thursday, 7 February 2013

NEWS FROM HOTELS.COM


Love in the Lakes or Solo in Scunthorpe

Hotels.com reveals the most and least romantic UK destinations

With Valentine's Day on the horizon, over a fifth of Brits (21%) consider Scunthorpe to be the least romantic UK destination in a recent list compiled by Hotels.com, whereas the Lake District stormed ahead as the most romantic location.

The survey of over 2,000 UK respondents revealed that in choosing a romantic UK destination 30% of Brits would opt for the Lake District, whose captivating landscape proved the inspiration for the poems of Romantic poet William Wordsworth. Cornwall occupied second place on the list with 13% of the votes, while the Cotswolds were close behind with 11%.

At the other end of the scale Scunthorpe was joined by Bradford (20%), Blackpool (14%) and Birmingham (14%) as the least popular destinations for a romantic getaway.  Opinion on the UK's capital was divided; 9% rated London the most romantic city which saw it come fourth in the list, but a separate 6% deemed it the least romantic, meaning it also appeared in the top five least popular destinations for a Valentine's getaway.

The UK's most and least romantic cities, as decided by the British public:

Most romantic UK destination
Percentage of votes
Least romantic UK destination
Percentage of votes
1
Lake District
30%
Scunthorpe
21%
2
Cornwall
13%
Bradford
20%
3
Cotswolds
11%
Blackpool
14%
4
London
9%
Birmingham
14%
5
Stratford-Upon-Avon
6%
London
6%
6
Edinburgh
6%
Coventry
5%
7
York
5%
Dundee
3%
8
Devon
5%
Newport
3%
9
Oxford
2%
Nottingham
2%
10
Brighton
2%
Cardiff
2%

Laura Watts of Hotels.com said, “Those looking for love to blossom this Valentine's Day should maybe take heed of this recommendation and consider whisking their loved ones away to the Lakes or Cotswolds this February.  We hope our list will prove inspirational to those looking to plan a last minute romantic – or maybe unromantic – getaway.”

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For more information please contact:
Jennifer Murdoch or Bethany Pearson at Frank PR on 020 7693 6999 or email hotels.com@frankpr.it

Tuesday, 29 January 2013

NEWS FROM HOTELS.COM


BRITS DESCEND(ANTS) ON HAWAII
Films in 2012 cause surges in popularity to movie destinations

In the midst of movie award season, Hotels.com today reveals the top films of 2012 that are sparking huge travel trends into 2013, as UK travellers looked to visit the location of their favourite films. The overall most popular film of 2012 was The Descendants, where searches to Hawaii and its glorious beaches that George Clooney battled to protect, increased by 282% in January 2012, compared to January 2011.

Skyfall may have been awarded a Golden Globe for Best Original Song, but it also fared well in the travel chart with searches to its locations of Istanbul up 171%, and Shanghai up 108% in its month of release compared to the same period last year.

Fictional film destinations also proved extremely popular as holiday destinations in 2012, with The Hunger Games inspiring an increase of searches of 141% to its location of Asheville, North Carolina and The Hobbit also caused a 114% spike in searches to New Zealand on Hotels.com when it was released in December 2012. Twilight Breaking Dawn Part 2 also inspired “Twihards” to visit its main location of Vancouver, Canada, with searches up 89% in November 2012.

Top movie destinations experiencing the greatest search increases following their release:

Movie
Destination
Comparison period
Search increase
1
The Descendants
Hawaii, USA
January 2012 vs. January 2011
282%
2
Skyfall
Istanbul, Turkey
October 2012 vs. October 2011
171%

3
Hunger games
Asheville, North Carolina
March 2012 vs. March 2011
141%
4
The Hobbit
New Zealand
Dec 2012 vs. Dec 2011
114%
5
Skyfall
Shanghai, China
October 2012 vs. October 2011
108%
6
Twilight Breaking Dawn Part 2
Vancouver, Canada
Nov 2012 vs. Nov 2011
89%

Kate Hopcraft of Hotels.com said, “The search increases to movie destinations just go to show that our love of film doesn’t just end when we leave the cinema, as film fanatics from across the UK have been inspired to visit the top locations of 2012 in real life. With the Oscars just around the corner, it will be interesting to see whether the winning productions spark further travel interest as fans look to recreate the cinematic magic for themselves.”

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For more information please contact:
Jennifer Murdoch or Bethany Pearson at Frank PR on 020 7693 6999 or email hotels.com@frankpr.it
Or Kate Hopcraft, khopcraft@hotels.com, 020 7019 2165 / Laura Watts, lwatts@expedia.com  020 7019 2761

About Hotels.com
Hotels.com is a leading online accommodation booking website with over 160,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com benefits from one of the largest hotel contracting teams in the industry, negotiating the best rates for its customers, and offers frequent sales, special deals and promotions. Regular customer e-newsletters provide exclusive offers and advance warning of up-coming sales. There are more than 7 million reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty programme Welcome Rewards, customers can earn a free night for every 10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com will refund the difference. Travellers can book online or by contacting one of the multilingual call centres. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile enabling customers to book on the go with access to 20,000 last minute deals. For the last nine years, Hotels.com has published an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index which is now produced in 30 individual country editions. Follow Hotels.com on Facebook at facebook.com/Hotels.comUK, on Twitter at @HotelsdotcomUK and YouTube at www.youtube.com/HotelsEU. Hotels.com is part of Expedia Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.

Thursday, 24 January 2013

NEWS FROM NPOWER


CLARE BALDING KICK-STARTS CAREERS


npower What’s Your Goal? launches, inspiring young people to shoot to the top of the football industry

TODAY, Clare Balding announces she is leading a line-up of 11 successful women from the world of sport to launch npower What’sYour Goal?, an initiative that offers young people once-in-a-lifetime opportunities in the football industry.

For the 2013 campaign, Clare Balding has joined forces with high profile female professionals who have shot to the top of their game and enjoyed success within the world of football.  The likes of Jacqui Oatley and Kelly Smith will join Clare in a bid to encourage more girls and boys to think about a career in the nation’s favourite sport and to continue to boost the profile of sportswomen in the UK, following the success of last year’s Games.

The initiative is designed to encourage teens across the UK to start thinking about their careers.  Clare Balding and the What’s Your Goal? mentors will showcase the vast and varied jobs available to young people, both on and off the football pitch, demonstrating the range of employment opportunities available for both men and women alike.

Working in partnership with The Football League, npower is searching for a ‘dream team’ of 11 ambitious and enthusiastic youngsters to spend a day being mentored by one of the successful sportswomen who have come on board to offer their time, knowledge, and support to the programme, offering them invaluable experience.

Having demonstrated why they should be chosen for one of the coveted roles with a CV and video application,  the 11 lucky youngsters will be thrown straight into the action. One budding commentator will get to give their play-by-play account of the match alongside Jacqui Oatley at the Championship Play-off Final, while another will learn what it takes to be a top TV presenter with Clare Balding. Other roles up for grabs include reporting on all the action with Daily Mail sports reporter Laura Williamson and receiving first class professional football training with Arsenal Ladies and Team GB’s Kelly Smith.

In addition, young people can also get the chance to shadow: Everton U17s Ladies Manager Mo Marley, Sheffield United Goalkeeping Coach Leanne Hall, Exercise Scientist for Birmingham Ladies Ellie Maybury, Sports Photographer Georgie Gillard, The Football League’s most senior female referee Sasa Ihringova, MD at St George’s Park Julie Harrington and Ipswich FC Sales Manager Rosie Richardson.

Clare Balding says:
2012 was an amazing year for sporting achievement in the UK, especially for women, so I am delighted that npower will be continuing to keep up the momentum in 2013 and championing female athletes with What’s Your Goal?

“Football is one of the most popular sport for women, yet it is still perceived to be a man’s game, which is why it is important that young people have strong female role models to look up to who inspire them to kick-start their careers. We are looking for  11 youngsters to take up this once-in-a-lifetime opportunity and apply for one of the many roles on offer.

“During my career as a TV presenter,  I have been privileged to present some of the world’s best sporting events. I am looking forward to mentoring a young person and providing them with invaluable, first-hand experience in the world of sport.”

Clare McDougall, npower’s head of education and community, adds:
“Last year’s sporting success had a real impact on young people’s perceptions of female athletes. We want to continue this with What’s Your Goal? and encourage young people to think about a career within the football industry by providing them with a line up of 11 inspirational and successful women from the world of sport.

“However, this is not a programme exclusively for girls; with mentors like Clare Balding, Jacqui Oatley and Kelly Smith, who are hugely successful in their roles, we are offering all young people real opportunities to gain valuable skill and experience, which is so integral to employers when looking for employees.”

Giving more young people across the UK a chance to try something new, What’s Your Goal? 2013 will, again, see npower working with all 72 clubs in The Football League to offer over 350 valuable work experience placements to students in Years 10 – 11 in their local areas, with an exciting and unique opportunity at Leyton Orient FC.

Students in Years 7 – 11 are invited to apply for the chance to spend a day shadowing one of the high profile experts such as Clare Balding, by simply filling out a job application which is downloadable at www.npower.com/whatsyourgoal.


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For further information please contact the npower press office at Frank
0207 693 6999/ npower@frankpr.it

Notes to Editors
The eleven national mentors include:
1.      Clare Balding, TV Presenter
2.      Jacqui Oatley, Sports Commentator
3.      Kelly Smith, Professional Football Player
4.      Mo Marley, Manager
5.      Leanne Hall, Goalkeeping Coach
6.      Laura Williamson, Sports Journalist
7.      Georgie Gillard, Sports Photographer
8.      Ellie Maybury, Exercise Scientist
9.      Sasa Ihringova, Referee
10.    Julie Harrington, MD at St George’s Park
11.    Rosie Richardson, Sales Manager

Young people in Year 7 through to Year 11 can enter the competition to spend a day with one of the ‘dream team’ mentors by simply filling out an application form found at www.npower.com/whatsyourgoal. Deadline for entries is 1st March 2013.

The Football League will also provide over 350 work experience roles for students in Year 10 or Year 11.  Visit www.npower.com/whatsyourgoal to see which roles each of the 72 clubs is offering. Deadline for entries is 1st March 2013.