The First ‘Real Time’ Interactive GPS Piste Map Hits the Slopes
Satski is set to revolutionise skiing holidays. This ‘must have’ ski gadget enables skiers to navigate the piste, record their day on the slopes and speed levels all from their pocket.
Satski is a touch screen colour GPS system which uses ‘real time’ while on the piste to plot user’s routes and guide skiers and boarders of all different levels around the resort, providing an easy to use, interactive piste map. The Satski display will show the users’ current location on the piste, replays previous runs or the full day skiing. Satski also includes useful information on local points of interest on the mountain like restaurants and lifts. Whilst tracking ‘live’ statistics on the piste, the Satski receives GPS signals constantly to allow users to navigate themselves around the mountain in ‘real time’. Satski also includes a built in MP3 player and gaming features, making this multi purpose gadget the ‘must have’ for this season, and beyond. It is the best way to measure a day’s skiing – from speed to distance travelled. Satski is set to change the way people explore and enjoy the slopes.
Suitable for everyone, Satski enables beginner and intermediate skiers to plan a full day out on the piste avoiding black and red runs and enabling them to navigate with ease to preferred restaurants and locations around the mountain. More experienced and competitive skiers can plot harder runs and measure their speed and terrain covered which can then be uploaded onto the resorts ranking site to compare stats with others.
During a day out on the mountain, the Satski can perform the following main tasks:
Tracking and updating your current real time position on the pistes
Updating statistics showing real time stats (Average ski speed, maximum speed achieved, distance, altitude, distance skied and altitude climbed/descended and more)
Storing to a data file your position, altitude, speed and distance – for analysis later
Satski Key extra features include:
An MP3 Player: Music downloads onto the Satski system to listen to throughout the day.
Interactive Games: A series of multimedia games ideal for keeping kids entertained during breaks on the slopes.
Links to emergency contacts: A series of emergency numbers that will be readily available if for any reason something goes wrong (e.g. local doctor/mountain rescue/Piste security)
Photos and information on restaurants: This will give the user a summary of restaurants and bars that are local to their position or located on the route plotted.
Après-Ski promotions: Offers and deals within specific bars in town giving users great deals for après ski entertainment.
Take home CD-ROM: Satski statistics and information from the time on the slopes can be downloaded to take home after the holiday.
-ENDS-
Notes to Editors:
- Currently there are 13 luxury resorts offering the Satski service including: Tignes, Val d’Isere, Courchevel 1550-1650,1850, La Tania Meribel, Val Thorens, La Plagne, Les Arcs, St. Anton and Verbier however Satski can be used across the Alps and in North America.
- Satski RRP £1,500
- Satski rental through participating resorts £ 28.00 or €40.00 per day including take home CD!
Friday, 28 September 2007
News from Knorr
Marco Takes Stock
Michelin star chef teams up with Knorr
Fresh from his stint in Hell’s Kitchen, Marco Pierre White has announced his first partnership since leaving the TV show, with the ingredient he describes as “the best in the world” - Knorr stock cubes. The Michelin-star chef and restaurateur has proudly used the ingredient for years and is hoping to inspire people to use Knorr stock cubes in imaginative ways in the kitchen. He will also star in a Knorr advertising campaign over the next 12 months.
Utilising them in a variety of ways, Marco has used Knorr stock cubes as an integral ingredient in his award-winning dishes throughout his career. Still the youngest chef to be awarded three Michelin stars, Marco is happy to use regular household ingredients including Knorr within his menu, to enhance flavours within his cooking.
Famously describing Knorr as “ the best ingredient in the world” in an interview earlier this year, Marco knows you don’t always have to dissolve Knorr cubes in water. He even adds them straight into many dishes instead of salt and pepper to bring out the dishes’ true flavour.
Marco says, “I built my reputation using Knorr cubes and truly believe you can’t cook properly at home without them”.
Katie Lindridge, Brand Manager for Knorr, said “Throughout his career, Marco has talked about how essential Knorr stock cubes are to his cooking. We really believe his passion can inspire people to use them in different and exciting ways to help them in the Kitchen.”
Marco will be appearing in a selection of adverts for Knorr stock cubes that will feature some of his most popular methods for using the ingredient. From mixing it with olive oil and rubbing it under the skin of a chicken, to using the stock cubes to cook tasty vegetables, Marco has plenty of tips that helped him get to the top of his career.
Michelin star chef teams up with Knorr
Fresh from his stint in Hell’s Kitchen, Marco Pierre White has announced his first partnership since leaving the TV show, with the ingredient he describes as “the best in the world” - Knorr stock cubes. The Michelin-star chef and restaurateur has proudly used the ingredient for years and is hoping to inspire people to use Knorr stock cubes in imaginative ways in the kitchen. He will also star in a Knorr advertising campaign over the next 12 months.
Utilising them in a variety of ways, Marco has used Knorr stock cubes as an integral ingredient in his award-winning dishes throughout his career. Still the youngest chef to be awarded three Michelin stars, Marco is happy to use regular household ingredients including Knorr within his menu, to enhance flavours within his cooking.
Famously describing Knorr as “ the best ingredient in the world” in an interview earlier this year, Marco knows you don’t always have to dissolve Knorr cubes in water. He even adds them straight into many dishes instead of salt and pepper to bring out the dishes’ true flavour.
Marco says, “I built my reputation using Knorr cubes and truly believe you can’t cook properly at home without them”.
Katie Lindridge, Brand Manager for Knorr, said “Throughout his career, Marco has talked about how essential Knorr stock cubes are to his cooking. We really believe his passion can inspire people to use them in different and exciting ways to help them in the Kitchen.”
Marco will be appearing in a selection of adverts for Knorr stock cubes that will feature some of his most popular methods for using the ingredient. From mixing it with olive oil and rubbing it under the skin of a chicken, to using the stock cubes to cook tasty vegetables, Marco has plenty of tips that helped him get to the top of his career.
Friday, 21 September 2007
News From Discovery Real Time London Ink
COMMUTERS CLASH WITH GIANT WOMAN
-Second giant statue unveiling for the Capital-
LONDON, SEPTEMBER 21, 2007 - LONDONERS are being besieged by massive human statues, as a second gigantic, life-like model is unveiled in the capital to mark the launch of London Ink (Discovery Real Time, 10pm Sunday 23rd).
Hot on the heels of a super-sized swimmer revealed at Tower Bridge on Tuesday, Victoria station is getting the London Ink treatment. Commuters will have to struggle around the huge figure as they battle their way into work.
Like something out of Alice In Wonderland, the giant female figure is sprawled across the station’s concourse one, her upper body squeezing into a photo booth. She is 16ft long and 7ft high and is and made out of reinforced polystyrene and hand painted to resemble human flesh.
On her back is a tattoo of a London pigeon, designed by star of London Ink Louis Molloy, best known for being David Beckham’s personal tattooist and ‘inking’ the world’s most famous tattoo, his Guardian angel.
London Ink launches on Discovery Real Time on Sunday 23 September at 10pm.
About London Ink
London Ink is a cross between reality TV and a docu-soap that follows the drama of Britain's most exciting tattoo studio. The show shadows the fiery relationships between some of the country's best tattooists - mentored by Louis Molloy. The real life stories of people who come in to get tattooed offer a fascinating insight into why people get inked.
London Ink is the British arm of Discovery Real Times’ Ink franchise which kick-started with highly successful US series Miami Ink, now in its third series. LA Ink has also just finished filming in Los Angeles.
About Louis Molloy
Louis Molloy, is best known for being Beckham's tattooist. Louis has a long list of celebrity clients having 'inked' many of Britain's sporting heroes from Becks to Freddie Flintoff and Ian Wright. His great relationship with the Beckham's saw him ink the world's most photographed tattoo - Beckham's gigantic Guardian Angel, a tattoo he has been asked to repeat many times for members of the public the world over. From this first meeting he forged a strong bond with the couple and has tattooed Beckham another eleven times and Victoria as well. He has also tattooed other Brit pop stars and soap stars.
-Second giant statue unveiling for the Capital-
LONDON, SEPTEMBER 21, 2007 - LONDONERS are being besieged by massive human statues, as a second gigantic, life-like model is unveiled in the capital to mark the launch of London Ink (Discovery Real Time, 10pm Sunday 23rd).
Hot on the heels of a super-sized swimmer revealed at Tower Bridge on Tuesday, Victoria station is getting the London Ink treatment. Commuters will have to struggle around the huge figure as they battle their way into work.
Like something out of Alice In Wonderland, the giant female figure is sprawled across the station’s concourse one, her upper body squeezing into a photo booth. She is 16ft long and 7ft high and is and made out of reinforced polystyrene and hand painted to resemble human flesh.
On her back is a tattoo of a London pigeon, designed by star of London Ink Louis Molloy, best known for being David Beckham’s personal tattooist and ‘inking’ the world’s most famous tattoo, his Guardian angel.
London Ink launches on Discovery Real Time on Sunday 23 September at 10pm.
About London Ink
London Ink is a cross between reality TV and a docu-soap that follows the drama of Britain's most exciting tattoo studio. The show shadows the fiery relationships between some of the country's best tattooists - mentored by Louis Molloy. The real life stories of people who come in to get tattooed offer a fascinating insight into why people get inked.
London Ink is the British arm of Discovery Real Times’ Ink franchise which kick-started with highly successful US series Miami Ink, now in its third series. LA Ink has also just finished filming in Los Angeles.
About Louis Molloy
Louis Molloy, is best known for being Beckham's tattooist. Louis has a long list of celebrity clients having 'inked' many of Britain's sporting heroes from Becks to Freddie Flintoff and Ian Wright. His great relationship with the Beckham's saw him ink the world's most photographed tattoo - Beckham's gigantic Guardian Angel, a tattoo he has been asked to repeat many times for members of the public the world over. From this first meeting he forged a strong bond with the couple and has tattooed Beckham another eleven times and Victoria as well. He has also tattooed other Brit pop stars and soap stars.
News From Metro Ski And Snowboard Show
Metro Ski and Snowboard Show - Bringing the Mountains to the City
24th-28th October 2007 Olympia, London
You don’t have to be a winter sports fanatic or a regular on the slopes to enjoy a memorable and exciting day out at the Metro Ski and Snowboard Show – now in its 34th year.
This year, the show is an all-singing all-dancing interactive experience; combining both regular favourites such as the teaching slope and the World Resorts Village with eight all-new features, including London’s first ice rink of the season and a music venue the ‘gigloo’.
Whether it’s watching a fashion show, learning how to land a jump, doing some shopping or simply sitting back with a drink and soaking up the Alpine atmosphere, there’s something for everyone.
Snow Sports
If you’re looking for some hands on experience, beginners and enthusiasts alike have an opportunity to try their hand at snow sports. An experienced team of experts is ready to guide beginners on the purpose built teaching slope and all new ice rink.
For those seeking more adrenalin fuelled activities, why not take a look at the pros on the Trespass Quarter Pipe or Burton Rail Jam brought to you by Land Rover. Whilst you’re there, you can even scale an ice face on our Crystal ice climbing wall.
Fashion
For the style fashionistas amongst you, head straight to the Brand Arena, where practical apparel meets high fashion, with iconic brands such as Oakley, Salomon, Nike ACG and Burton launching their winter collections. With a highly charged visually explosive fashion show, you’re guaranteed to find an outfit and equipment to set you apart from the crowds on the slopes this winter.
Entertainment
If being out on the slopes all day gives you a touch of frostbite, then head to one of our four entertainment areas to warm yourself up.
For those who love their music as much as their ski holidays, the Gigloo is a must! For the first time ever, we will be hosting a series of exclusive live gigs from a unique ‘igloo’ venue, in conjunction with XFM.
If you’re still in need of some entertaining, a visit to the Image Gallery and all-new Dare2b Video Wall area is a must. View a selection of winter imagery captured by the general public -from ultimate wipe-outs to sunsets on the slopes. In fact, why not submit your own snaps and videos on www.metrosnow.co.uk from 14th September.
World Resorts Village
If you’re craving a taste of something a little continental, experience fine cuisine from across the world, without having to leave the building, in our World Resorts Village. Mouth watering delights from countries such as France, Austria, Italy and Japan will be sure to satisfy even the finest of palates as well as holiday packages to suit every possible need – shop around for your perfect ski holiday and get the best deals out there.
Refreshment
If it’s a cold beer and a bar with a view you’re after, head to the stunning new roof terrace bar, where you can relax and unwind with views of the slopes and the Quarter Pipe below.
If after all of that, you’re still in search of an adrenalin hit, a visit to see the visually explosive international ice sculpting competition is a must! Plus there are husky dogs….phew! is that enough for you?
-End-
24th-28th October 2007 Olympia, London
You don’t have to be a winter sports fanatic or a regular on the slopes to enjoy a memorable and exciting day out at the Metro Ski and Snowboard Show – now in its 34th year.
This year, the show is an all-singing all-dancing interactive experience; combining both regular favourites such as the teaching slope and the World Resorts Village with eight all-new features, including London’s first ice rink of the season and a music venue the ‘gigloo’.
Whether it’s watching a fashion show, learning how to land a jump, doing some shopping or simply sitting back with a drink and soaking up the Alpine atmosphere, there’s something for everyone.
Snow Sports
If you’re looking for some hands on experience, beginners and enthusiasts alike have an opportunity to try their hand at snow sports. An experienced team of experts is ready to guide beginners on the purpose built teaching slope and all new ice rink.
For those seeking more adrenalin fuelled activities, why not take a look at the pros on the Trespass Quarter Pipe or Burton Rail Jam brought to you by Land Rover. Whilst you’re there, you can even scale an ice face on our Crystal ice climbing wall.
Fashion
For the style fashionistas amongst you, head straight to the Brand Arena, where practical apparel meets high fashion, with iconic brands such as Oakley, Salomon, Nike ACG and Burton launching their winter collections. With a highly charged visually explosive fashion show, you’re guaranteed to find an outfit and equipment to set you apart from the crowds on the slopes this winter.
Entertainment
If being out on the slopes all day gives you a touch of frostbite, then head to one of our four entertainment areas to warm yourself up.
For those who love their music as much as their ski holidays, the Gigloo is a must! For the first time ever, we will be hosting a series of exclusive live gigs from a unique ‘igloo’ venue, in conjunction with XFM.
If you’re still in need of some entertaining, a visit to the Image Gallery and all-new Dare2b Video Wall area is a must. View a selection of winter imagery captured by the general public -from ultimate wipe-outs to sunsets on the slopes. In fact, why not submit your own snaps and videos on www.metrosnow.co.uk from 14th September.
World Resorts Village
If you’re craving a taste of something a little continental, experience fine cuisine from across the world, without having to leave the building, in our World Resorts Village. Mouth watering delights from countries such as France, Austria, Italy and Japan will be sure to satisfy even the finest of palates as well as holiday packages to suit every possible need – shop around for your perfect ski holiday and get the best deals out there.
Refreshment
If it’s a cold beer and a bar with a view you’re after, head to the stunning new roof terrace bar, where you can relax and unwind with views of the slopes and the Quarter Pipe below.
If after all of that, you’re still in search of an adrenalin hit, a visit to see the visually explosive international ice sculpting competition is a must! Plus there are husky dogs….phew! is that enough for you?
-End-
News From The Metro Ski And Snowboard Show
Metro Ski and Snowboard Show, a Family Winter Wonderland in the Heart of London
October 24th – 28th 2007 Olympia, London
With half term fast approaching, the question of how to entertain your little ones is not far from anyone’s mind.
The Ski and Snowboard Show – on the slopes with lastminute.com, is a one-stop shop to keep boredom at bay for children of all ages. The best bit is, after purchasing your family ‘Anti-boredom Pass’ at the door, all activities are absolutely free! Plus, without leaving the UK you and your family can experience wonders from around the world, all under one roof.
Fun on the Ice
Don’t miss a skate on the first ice rink to hit London this season! A truly magical experience for families - just don’t forget your gloves!
On route, be sure to take a peek at the international ice sculpting competition; accompanied by a pack of kid friendly, sledge pulling huskies - it’s a real showstopper.
Taster lessons
It’s a fact that kids are fearless and learn at a rate of knots, so give them a chance to exploit this with a taster lesson. Under the watchful eye of a team of dedicated instructors, children can enjoy their first taste of skiing or boarding on our purpose built teaching slope.
A head for heights
If your children are real action jacksons, why not send them to experience the thrills and spills of our all-new children’s climbing wall. Under the expert supervision of our experienced experts, the feature will bring the world of climbing to life.
Fashion
The show offers a fantastic opportunity to kit out the entire family for the season ahead, including 12 of the biggest brands and major retailers such as Ellis Brigham and Snow & Rock offering discounts. To keep the kids entertained whilst you’re picking out the bargains, a visit to the fashion show is a must, a dancing visual extravaganza guaranteed to wow all ages.
Art
Children also get the chance to design their own board in a competition with plenty of fantastic prizes.
A cultural experience
Give your children the chance to experience cultures from across the world, all under one roof, with our World Resorts Village. Food and drink from countries such as Italy, France and Japan will be on offer to give palates a taste extravaganza. It doesn’t end there, with travel representatives from across the globe at hand to advise on the most family friendly new destinations and latest deals, tailor making your dream holiday is made easy.
Après ski
If mums and dads are in need of a relaxing drink after an action packed day, head to the all new stunning roof terrace bar, where you can soak up the alpine atmosphere in style.
Ps. The free Ski Show crèche will be happy to look after your little ones whilst you enjoy a quick time out.
-End-
October 24th – 28th 2007 Olympia, London
With half term fast approaching, the question of how to entertain your little ones is not far from anyone’s mind.
The Ski and Snowboard Show – on the slopes with lastminute.com, is a one-stop shop to keep boredom at bay for children of all ages. The best bit is, after purchasing your family ‘Anti-boredom Pass’ at the door, all activities are absolutely free! Plus, without leaving the UK you and your family can experience wonders from around the world, all under one roof.
Fun on the Ice
Don’t miss a skate on the first ice rink to hit London this season! A truly magical experience for families - just don’t forget your gloves!
On route, be sure to take a peek at the international ice sculpting competition; accompanied by a pack of kid friendly, sledge pulling huskies - it’s a real showstopper.
Taster lessons
It’s a fact that kids are fearless and learn at a rate of knots, so give them a chance to exploit this with a taster lesson. Under the watchful eye of a team of dedicated instructors, children can enjoy their first taste of skiing or boarding on our purpose built teaching slope.
A head for heights
If your children are real action jacksons, why not send them to experience the thrills and spills of our all-new children’s climbing wall. Under the expert supervision of our experienced experts, the feature will bring the world of climbing to life.
Fashion
The show offers a fantastic opportunity to kit out the entire family for the season ahead, including 12 of the biggest brands and major retailers such as Ellis Brigham and Snow & Rock offering discounts. To keep the kids entertained whilst you’re picking out the bargains, a visit to the fashion show is a must, a dancing visual extravaganza guaranteed to wow all ages.
Art
Children also get the chance to design their own board in a competition with plenty of fantastic prizes.
A cultural experience
Give your children the chance to experience cultures from across the world, all under one roof, with our World Resorts Village. Food and drink from countries such as Italy, France and Japan will be on offer to give palates a taste extravaganza. It doesn’t end there, with travel representatives from across the globe at hand to advise on the most family friendly new destinations and latest deals, tailor making your dream holiday is made easy.
Après ski
If mums and dads are in need of a relaxing drink after an action packed day, head to the all new stunning roof terrace bar, where you can soak up the alpine atmosphere in style.
Ps. The free Ski Show crèche will be happy to look after your little ones whilst you enjoy a quick time out.
-End-
News From Sega - Sonic Rush Adventure
SONIC TO SAVE THE HEDGEHOGS
Tracking devices to monitor hedgehog’s movements
Sonic the Hedgehog, the world’s favourite hedgehog, has teamed up with the British Hedgehog Preservation Society to help raise awareness of the hedgehog’s decline, which has seen them included on a list of species that need protection.
In an attempt to track the whereabouts of hedgehogs and to understand their daily routines, where they go and what they do, SEGA has fitted GPRS tracking devices to 100 hedgehogs and will monitor them daily over the course of the next fortnight. This research will go a long way to helping the BHPS understand what is happening to the UK’s hedgehog population.
To coincide with the 14th September launch of Sonic Rush Adventure on the Nintendo DS, SEGA, the iconic video game publisher, is inviting people to send images of how they help hedgehogs; from offering food to leaving a corner of the garden wild to make a hedgehog home. Images should be sent to hedgehogs@frankpr.it and anyone sending in an image will be rewarded with a Sonic Rush Adventure prize pack.
The British Hedgehog Preservation Society is involved in a project called HogWatch aimed at taking a snapshot of hedgehog numbers across the UK. Nearly 20,000 people took part in HogWatch which reported sightings and non-sightings of hedgehogs in 2005 and 2006, making it the largest mammal survey of its kind. HogWatch was launched in response to findings that hedgehogs have declined by as much as 50% in some regions and was backed up by a recent report published by leading scientists from the University of London.
Fay Vass, Chief Executive of the British Hedgehog Preservation Society, said: “We really appreciate SEGA showing concern for hedgehogs and encouraging their customers to help stop the decline of Britain’s only spiny mammal. Hedgehogs were around before sabre-toothed tigers and it is important that we do all we can to ensure they are around for years to come”
A SEGA spokesperson said: “We’re delighted to be working with British Hedgehog Preservation Society to help raise awareness of such an important issue. Hopefully we can help to make a positive impact.”
Sonic Rush Adventure is on sale exclusively for Nintendo DS from 14th September. To be in with a chance of winning a copy of Sonic Rush Adventure, log on to www.wheressonic.co.uk and take part in the game.
Tracking devices to monitor hedgehog’s movements
Sonic the Hedgehog, the world’s favourite hedgehog, has teamed up with the British Hedgehog Preservation Society to help raise awareness of the hedgehog’s decline, which has seen them included on a list of species that need protection.
In an attempt to track the whereabouts of hedgehogs and to understand their daily routines, where they go and what they do, SEGA has fitted GPRS tracking devices to 100 hedgehogs and will monitor them daily over the course of the next fortnight. This research will go a long way to helping the BHPS understand what is happening to the UK’s hedgehog population.
To coincide with the 14th September launch of Sonic Rush Adventure on the Nintendo DS, SEGA, the iconic video game publisher, is inviting people to send images of how they help hedgehogs; from offering food to leaving a corner of the garden wild to make a hedgehog home. Images should be sent to hedgehogs@frankpr.it and anyone sending in an image will be rewarded with a Sonic Rush Adventure prize pack.
The British Hedgehog Preservation Society is involved in a project called HogWatch aimed at taking a snapshot of hedgehog numbers across the UK. Nearly 20,000 people took part in HogWatch which reported sightings and non-sightings of hedgehogs in 2005 and 2006, making it the largest mammal survey of its kind. HogWatch was launched in response to findings that hedgehogs have declined by as much as 50% in some regions and was backed up by a recent report published by leading scientists from the University of London.
Fay Vass, Chief Executive of the British Hedgehog Preservation Society, said: “We really appreciate SEGA showing concern for hedgehogs and encouraging their customers to help stop the decline of Britain’s only spiny mammal. Hedgehogs were around before sabre-toothed tigers and it is important that we do all we can to ensure they are around for years to come”
A SEGA spokesperson said: “We’re delighted to be working with British Hedgehog Preservation Society to help raise awareness of such an important issue. Hopefully we can help to make a positive impact.”
Sonic Rush Adventure is on sale exclusively for Nintendo DS from 14th September. To be in with a chance of winning a copy of Sonic Rush Adventure, log on to www.wheressonic.co.uk and take part in the game.
News From Bennetts
BIKERS NOT YET KEEN ON GOING GREEN
Many bikers unconcerned about emissions – but majority make effort to cut their carbon footprint
Despite widespread awareness of environmental causes, over two thirds of UK bikers are unconcerned about their level of emissions, a survey by Bennetts, the UK’s number one for motorcycle insurance*, reveals.
The research, compiled from biking fans up and down the country, examined the biking community’s attitudes towards the environment – and how ‘green’ the UK’s bikers really are. It found that 71% of bikers admit to never considering the carbon emissions of their bike and that 54% never think about the green credentials of a new purchase. In addition, just one in four (26%) of those questioned said they would consider purchasing either an electric bike or one that ran on alternative fuel.
However, the vast majority DID admit to making regular efforts to reduce their impact on the environment. 95% of those surveyed admitted that they had made changes to their biking routine to help the environment. These include not over-revving, reducing the amount of riding weight and not idling (standing still with the engine on). Almost one in two riders confessed to regularly pumping up their tyres, which reduces the amount of fuel consumption, therefore helping the environment.
Marketing Director of Bennetts, Mark Fells said of the findings; “There is real evidence that environmental issues are becoming increasingly important within the biking community. Only five per cent of those we spoke to do nothing to cut down their carbon footprint, which shows how strongly many UK bikers feel about their impact on the environment.”
* Based on independent research conducted in July 2006
Many bikers unconcerned about emissions – but majority make effort to cut their carbon footprint
Despite widespread awareness of environmental causes, over two thirds of UK bikers are unconcerned about their level of emissions, a survey by Bennetts, the UK’s number one for motorcycle insurance*, reveals.
The research, compiled from biking fans up and down the country, examined the biking community’s attitudes towards the environment – and how ‘green’ the UK’s bikers really are. It found that 71% of bikers admit to never considering the carbon emissions of their bike and that 54% never think about the green credentials of a new purchase. In addition, just one in four (26%) of those questioned said they would consider purchasing either an electric bike or one that ran on alternative fuel.
However, the vast majority DID admit to making regular efforts to reduce their impact on the environment. 95% of those surveyed admitted that they had made changes to their biking routine to help the environment. These include not over-revving, reducing the amount of riding weight and not idling (standing still with the engine on). Almost one in two riders confessed to regularly pumping up their tyres, which reduces the amount of fuel consumption, therefore helping the environment.
Marketing Director of Bennetts, Mark Fells said of the findings; “There is real evidence that environmental issues are becoming increasingly important within the biking community. Only five per cent of those we spoke to do nothing to cut down their carbon footprint, which shows how strongly many UK bikers feel about their impact on the environment.”
* Based on independent research conducted in July 2006
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