News from Seven Dials

Rip and Run – art in motion

Collecting art has never been so free and easy. For the very first time in the UK, art lovers can ‘Rip and Run’, an exciting new way of making the art world easily accessible. Works from five of the country’s most exciting up and coming artists and illustrators will be showcased in one of the most fashionable pockets of London, Seven Dials.

This pioneering new concept takes its name from the fact that artwork can literally be ripped from its mount and taken away for people to do as they please, whether it’s to decorate the bedroom, bar, office or dorm- giving everybody the opportunity to run away with their very own Henry Holland or Michael Pybus.

Seven Dials has collaborated with five emerging artists and designers from the style bible, Dazed and Confused, to produce a series of five limited edition posters. From the 18th until the 22nd September, London’s sexiest shopping destination will be host to a series of oversized post-it style pads appearing in secret locations around the area. Only fifty limited edition pieces from each artist will be available to those in the know, to rip and run for five days.

Each day will see a different artist’s work exhibited in a series of ten locations in Seven Dials. Which artist it will be will only be disclosed to friends of Seven Dials the day before each piece of work is unveiled. The Dazed artists include familiar names such as Henry Holland, famous for the House of Holland T-shirt designs that have recently been adorned by the likes of Giles Deacon and Gareth Pugh, David Saunders, founder of the outstanding ‘DavidDavid’ clothing range and former assistant to Tracy Emin and Michael Pybus.

Become a friend of Seven Dials at http://www.sevendials.co.uk/ and be part of the UK’s first experiential rip and run movement that truly sets art in motion.

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Notes to Editor:

· Commissioned artists include:

Henry Holland

Manchester born designer, Henry Holland, first made headlines with his catchy, tongue in cheek T- shirts that celebrate and poke fun at celebrity folk. His Uhu Gareth Pugh and Get yer freak on Giles Deacon T-shirts triumphed the London runways during fashion week as Pugh and Deacon wore each others T-shirts to take their post-show bows. A BA graduate from the London College of Printing, Holland has already generated a cult following, with sales at major international stores including Colette in Paris, Barneys in New York and Harvey Nichols in London.

Kate Moross
Thanks to a strong right drawing arm, Kate Moross has received recognition for her work in the UK, and continues to work from her studio everyday. At the ripe old age of 21 Kate is trying not to overwork herself and now takes weekends off, the self confessed workaholic is hoping to knock a few years off her life, through her heavy work load and nicotine addiction. The end of this year will bring even more exciting collaborations, such as a Kate Moross for Topshop range, and her very own New Era design.


Michael Pybus

Michael Pybus graduated from Goldsmiths in 2004 and is currently studying fine art at the Royal College of Art. He incorporates a broad use of medium in his work using various media including, painting, collage, illustration and photography. He often incorporates all of these techniques into site-specific installations.

Pybus is an artist who is inspired by everything from old family photographs taken before he was born to 1980’s computer design through to today’s current obsession of terrorist threat and the Hollywood celebrity set. Pybus is fascinated by the romanticism of the past and simultaneously loves to explore shape and colour.

Matthew Green

Graphic Design artist Matthew Green graduated from Bath College of Art in 2002 and now owns his own creative studio. His darkly humorous and beautifully hand drawn illustrations has won him awards in his field of design and he will be showing in Paris and Berlin this autumn.

French
French is an artist and illustrator from Aldershot. He has a love of depicting all things evil, grotesque and morbid. An obsession with metal music informs French's work that literally draws the line between the magnificent and the repulsive. French’s sensitive and detailed line work celebrates and captures beauty within the shocking.


· The nearest tube stations to Seven Dials are Covent Garden or Leicester Square.