News from Virgin Media

Kelly Osbourne makes cinema debut: Kelly gets animated in a big screen ad for Virgin Media

Kelly Osbourne is making her cinema debut this week in the latest ad campaign from Virgin Media. Following in the footsteps of Mel B and Mick Hucknall, the rock chick has been immortalised using state-of-the-art animation techniques to appear alongside Virgin founder Sir Richard Branson, promoting Virgin Media’s TV on Demand service.

Kelly, who shot to fame alongside her zany family in fly-on-the-wall show ‘The Osbournes’, is the third celebrity to be animated for Virgin Media’s cinema ads. American company So! Animation captures the star in her element as she takes to the silver screen to highlight the array of TV shows available on demand to Virgin Media customers. A back catalogue of whole TV series, from complete seasons of classics such as Friends and The Sopranos to newer shows including Big Love, The OC and Nip/Tuck, Virgin Media’s TV Choice on Demand offers the pick of the best TV to watch whenever you like.

From Friday 21st November, cinema-goers will be entertained with Kelly paying a tongue-in-cheek visit to fictional rehab clinic ‘The Friary,’ to see a therapist who specialises in SADOS – ‘sons and daughters of stars’. In a bid to direct Kelly away from her late night encounters with the paparazzi and her ‘partying lifestyle’, the therapist prescribes she ‘gets her kicks’ at home with Virgin Media. In the ad, Kelly is hugely excited by the prospect of a dose of TV rehab and she leaves the clinic satisfied, whilst the audience see the therapist revealed as Sir Richard Branson in disguise.

Hugely entertained by the ad, Kelly said, “I am thrilled with the animation – the likeness is uncanny and they’ve even got all of my tattoos in the right places!”

Ashley Stockwell, managing director of brand and marketing at Virgin Media added, “We’re delighted to have Kelly on board for our new cinema ad - she is the perfect choice for promoting the variety of TV shows available in our huge TV on Demand library, for customers to watch whenever they want. Her animated alter-ego looks fantastic, capturing her expressions, style and mannerisms perfectly – even down to her trademark Christian Louboutin shoes!”

To view the ad, go to www.virginmedia.com/kellyo