NEWS FROM PREMIER INN

PREMIER INN LAUNCHES NEW PRINT AD CAMPAIGN

Britain’s largest and fastest growing hotel brand, Premier Inn, today reveals it will launch a new multi-million pound advertising campaign targeting business travellers.

The new campaign is set to support the evidence that British businesses are now buying smarter and switching from 3 or 4 star hotels to the budget sector*.

The print ads will run for twelve weeks from March 12^th 2009 across a range of national media, including The Times, Daily Mail, The Sun and The Metro.

Steve Conway, Head of Marketing for Premier Inn says, “This ad campaign highlights the quality and value of the Premier Inn brand, demonstrating that businesses need not compromise on quality when planning their travel.”

The campaign was created by Premier Inn’s advertising agency, Rainey Kelly Campbell Roalfe, and was built around a strategy of highlighting the key features and benefits of Premier Inn versus 3 and 4 star hotels.

Premier Inn recently won the Business Travel World Award for the Best Business Hotel Brand 2009 and Best Expense Management Solution for it’s Business Account Card. The brand was also voted as top in the customer service stakes in the Leisure and Tourism category, by the Institute of Customer Service Customer Satisfaction Awards.

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For further information please contact Frank PR on

0207 693 6999 or email premierinn@frankpr.it

About Premier Inn…

Premier Inn, is the UK’s largest and fastest-growing hotel brand with 566 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:

Best Budget Hotel at the Business Traveller Awards 2008

Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008