NEWS FROM HONEY MONSTER FOODS

Honey Monster goes Bananas for new cereal

Honey Monster Foods is set to launch its first ever Limited Edition cereal with the introduction of Banana Puffs. Based on the brand’s ever popular Sugar Puffs, the new banana flavoured cereal will be on shelf this Summer. It fits perfectly with Honey Monster’s continued mission to put the fun and excitement back into breakfast time.

The new Limited Edition offering contains no artificial flavours, colours or preservatives and is fortified with vitamins and iron and tastes great!

The brand will be supported by PR and a £1m sampling campaign. Honey Monster is also sponsoring the WWE® WrestleMania Revenge Tour of the UK to boost brand exposure and drive awareness of the new product launch.

Jane James, Head of Marketing at Honey Monster Foods said: “Many children still skip breakfast so Honey Monster is striving to make it a more enjoyable time for families by getting kids excited about the most important meal of the day, whilst striking a balance between what kids are happy to eat and what parents are happy to feed them.”

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Notes to Editors

For further information, images and to arrange interviews contact:

Frank PR on 0207 693 6999 or honeymonster@frankpr.it

For more information on Honey Monster Foods visit www.hmfoods.co.uk

Honey Monster Foods, formed in September 2006, is the latest division of the Big Bear Group Ltd., which itself was established in 2003; Big Bear also own Fox's Confectionery which manufacture a number of well known brands namely the Fox's Glacier family, Paynes Poppets, Just Brazils and XXX Mints.