NEWS FROM HOVIS

HOVIS SIGNS ‘GIRL ON A BIKE’

Baker signs Olympic Champion Cyclist

Victoria Pendleton for a 3-year campaign deal

Today, Britain’s most famous baker, Hovis has announced a 3-year partnership with Olympic cycling champion, Victoria Pendleton. Pendleton will be the baker’s ambassador for a series of campaigns, including encouraging a new generation of British ‘girls and boys on bikes’; healthy-eating and education initiatives.

Marketing Director Jon Goldstone, says “Hovis is renowned for Britain’s favourite ad, the iconic ‘Boy on a Bike’ and we are delighted to announce Vicky as our new ‘Girl on a Bike and are very excited about our plans for the next 3yrs.’”

Victoria Pendleton, who will be training in Perth (Australia) before March’s World Cycling Championships in Copenhagen, says: “I’m really looking forward to working with Hovis and being their ambassador for a range of healthy-living and eating campaigns.”

Victoria added: “I hope my work for Hovis will inspire a new generation of ‘girls and boys on bikes’ who enjoy cycling as much as I did when I was younger and maybe even inspire some champions of the future.”

Pendleton, 29, won Olympic gold in the individual sprint at the 2008 Beijing
Games. She has dominated women's track sprint cycling since 2005 winning 7
World Championship and the Commonwealth sprint titles. She will defend the
individual sprint at the World Championships in Copenhagen in March and the

Commonwealth Games in Delhi in October.

Her achievements also include:



2009

World Track Championships, Pruszkow

Gold, Women’s Sprint
Silver, Women’s Team Sprint



2008

Olympics, Beijing

Gold, Women's Sprint



World Track Championships, Manchester

Gold, Women's Team Sprint (with Shanaze Reade)
Gold, Women's Sprint
Silver, Keirin



2007

World Track Championships, Majorca

Gold, Women's Team Sprint (with Shanaze Reade)
Gold, Women's Sprint
Gold, Women's Keirin



2006

World Track Championships, Bordeaux
Silver, Women's Sprint



Commonwealth Games, Melbourne

Gold, Women's Sprint
Silver, Women's 500 metre Time Trial



2005

World Track Championships, Los Angeles

Gold, Women’s Sprint



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**Radio ANR, TV B-roll and Online D-roll are all available featuring interviews with Victoria**

For further information please contact Frank PR 0207 693 6999 or email hovis@frankpr.it


Notes to editors:

For more information on Hovis, visit www.hovisbakery.co.uk
Hovis followed up ‘Boy on a Bike’ with the epic ‘Go On Lad’ ad in 2008. This was voted ad of the noughties by ITV in December 2009
Victoria is exclusively represented by Chris Evans-Pollard at three60 Sports Management.

NEWS FROM HOVIS

The Proof is in the (Bread & Butter) Pudding

Hovis creates the World’s Largest Bread & Butter Pudding as a celebration of British Food Fortnight

Pudding lovers from around the world rejoiced today as Hovis unveiled the World’s largest Bread & Butter Pudding. The creation, a gigantic 7ft by 5ft colossus weighed in at more than 1500kg and surprised even staff at the Hovis bakery when it was finally taken out of the oven. Its weight alone is equivalent to more than two baby elephants!

It took a team of seven Hovis bread experts more than 49 man hours to prepare and bake, proving a logistical challenge for staff. The Pudding is made up of more than 1000 slices of bread, 70 apples and 56 whole eggs.

The largest pudding of its kind in living memory, it will feed more than 250 Hovis employees and their families.

British Food Fortnight is the annual celebration of Britain’s favourite home-grown foods and brands.

To create the world’s largest Bread and Butter Pudding, the world’s largest baking tray also had to be created. Specifically planned and built for the project, it was crafted by metal experts using high quality aeroplane grade Aluminium and strengthened to withstand the extreme temperatures and weight it was exposed to.

The pudding is not only huge and tasty; but is also a healthy alternative to the traditional, heavy British dessert as it was made with wholemeal bread, semi-skimmed milk and low fat margarine.

Hovis has been communicating the nutritional value of its bread since 1892 when it discovered the health benefits of Wheatgerm. All Hovis products are free from artificial preservatives and flavourings.

You too can celebrate ‘British Food Fortnight’ by making your own ‘smaller version’ of Hovis’ Bread & Butter Pudding.

Ingredients
8 slices of Hovis Original Wheatgerm bread, crusts removed
2 tablespoons brown sugar
1 tablespoon water
2 medium apples
2 1/2 cups trim milk
2 teaspoons vanilla essence
3 eggs
2 teaspoons grated lemon zest
1 teaspoon cinnamon
2 tablespoons white sugar
Instructions
Peel, core and cut apple into thin slices. Dissolve the brown sugar in the water in a medium frying pan over low heat, add apples, cover and simmer for around 5 minutes until tender.

Lightly oil a 1.5 liter (6 cup) ovenproof dish. Cut bread slices in half and arrange bread and apples in alternate layers in dish. Whisk milk, vanilla, eggs, lemon rind and cinnamon together and pour carefully over the bread and apple. Sprinkle with extra sugar. Cook for 45-60 minutes in a slow oven (160°C).


For more information please email hovis@frankpr.it or call 0207 693 6999

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Notes to Editors:
· The full Hovis range includes; Hovis Soft White (medium and thick slice); Hovis Original Wheatgerm; Hovis Wholemeal; Hovis Granary; Hovis Farmhouse White and Hovis Seed Sensations Light & Nutty

· All Hovis products are free from artificial preservatives and flavourings.

NEWS FROM HOVIS

SPICE UP YOUR LOAF WITH HOVIS WHOLEMEAL

Emma Bunton Launches the Hovis Wholemeal Challenge

This January, Hovis will be kick-starting the national health drive by teaming up with former Spice Girl Emma Bunton to launch the Hovis Wholemeal Challenge. Rather than recommending a diet overhaul, Hovis will be encouraging the nation to take simple steps towards being healthier in the New Year, persuading the British public to switch from white bread to Hovis Wholemeal from January 5th 2009.

Having recently made the switch herself, Emma Bunton has been brought in to face the campaign and will be launching the Challenge by targeting the nation’s unhealthiest eaters in ‘greasy spoon’ cafes. Cafes across the UK will be invited to try the challenge for two weeks in January, with the aim of getting them to commit to making a permanent switch to Hovis Wholemeal.

For those people who make the switch and don’t feel healthier after two weeks, Hovis will be offering a money-back guarantee.