NEWS FROM PREMIER INN

BRITISH SEASIDE TRADITIONS IN DANGER OF DYING OUT
Donkey rides, fish & chips on the pier and even Kiss Me Quick hats in danger of becoming extinct

British seaside traditions are in danger of dying out according to research released today (Sunday 24 May 2009). As a result, a new initiative by Britain’s largest budget hotel chain Premier Inn is encouraging British parents to ensure their kids don’t miss out on the childhood holiday memories they enjoyed, this Bank Holiday and beyond.

The recent trend for families to holiday abroad has seen British kids miss out on holiday activities their parents enjoyed in their childhood, according to the study by Premier Inn.

Recent years have seen British families visit the beaches of Spain (24%), France (11%) and America (12%) over British shores. Therefore, 92% of young children surveyed have never ridden a donkey at the sea side, 66% have never eaten fish and chips on the beach, 59% have never built a sandcastle on a British beach and 61% haven’t collected shells with their parents.

As a result, Premier Inn is launching a campaign to put the ‘Great’ back into Great British holidays with a series of initiatives this Summer. It has worked with family travel expert, Jane Anderson, to compile a guide to the best family attractions at the seaside towns British parents say they loved best as kids. It can be accessed at www.premierinn.com

Families can stay at Premier Inn for as little as £12 per person per night. Rates start from just £50 per room, per night for up to two adults and two children (aged 15 years and under).

For a Great Day Out, Premier Inn offers guests the chance to enjoy Two for One and Kids go Free offers at top visitor attractions when they stay at our hotels. To choose your day out, pick from over 800 Great Days Out including theme parks, stately homes and aquariums. See www.premierinn.com for further information.

Premier Inn’s Head of Great British Breaks, Steve Conway, says “Now’s the perfect time for families to avoid the Eurozone and explore the best Britain has to offer.”
Premier Inn is the UK’s largest and fastest-growing hotel brand with 573 budget hotels in the UK.

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For more information, contact:
Frank PR on 020 7693 6999

*The survey was carried out by USP between 20TH and 21st May and used a nationally representative sample of 1,589 UK adults aged 16+.



About Premier Inn…
Premier Inn, is the UK’s largest and fastest-growing hotel brand with 573 budget hotels and more than 40,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009
• Hotel and Leisure Award at the Customer satisfaction awards run by the Institute of Customer service.
For more information or to book a room at Premier Inn please visit www.premierinn.com