NEWS FROM PREMIER INN

Premier Inn reveal just what the nation wear to bed

A keen one in ten Brits get into their bed clothes as soon as they get in from work, with the average Brit donning their favourite pyjamas at precisely 9.11pm according to new research from the UK's best loved hotel chain, Premier Inn.

The hotel chain polled over 2,000 adults on their sleepwear habits and revealed that just under half the nation (48%) are at their happiest when in their pyjamas with a further comfortable 23% of the nation admitting to having spent the entire weekend in their PJs on more than one occasion.

The poll by Premier Inn revealed British ladies have opted for a more laid back approach to their sleep attire, with 17% of the women polled admitting to wearing an 'old' nightie or t-shirt. Only one in twenty women opt for a pretty nightie or camisole set, whilst 18% of the men polled wear pyjamas and the rest choosing to wear just boxer shorts and a t-shirt.

It seems that the women polled had good intentions when they first met their partner to wear more attractive sleep wear, but on average, eight months into the relationship women become more relaxed and replace their pretty camisoles for scruffy pyjamas – with an honest 39% of women said they are past caring what their other half thinks of their sleep wear.

In fact, the only time we tend to make an effort in our night attire is when staying at a hotel with 34% of respondents admitting to taking their best nightwear if they are staying away from home. A further one in five go out and buy brand new sleepwear if they have to stay in a hotel.  A quarter of those said it’s because it’s usually a special occasion and a paranoid 15% said they want respectable nightwear in case they get spotted by hotel staff.

A spokesman for Premier Inn said: ‘’We think it's great Brits have a casual and laidback approach to their nightwear. For many, it is the only time you can be safe in the knowledge that no one will be concerned about what you're wearing and most importantly, feeling comfortable in your sleeping attire is certain to help towards a great night's sleep.

Many adults view staying in hotels as a real treat and often a hotel stay can be coinciding with a special occasion so it’s nice that people are making an effort when it comes to what they wear to bed.’’

The study also found that 30 per cent of men would turn their nose up to a woman who wore a floor length nightie to bed. Other bedtime garments that were off limits in the bedroom include a cartoon character night shirt (10%) and an old football shirt (10%).

Women also revealed that novelty boxer shorts, pyjamas with characters on and striped pyjamas were also deemed a no-no. 

For further information please contact the Premier Inn team on 020 7693 6999 or email premierinn@frankpr.it

NEWS FROM PREMIER INN

CELEBRATE THE ROYAL WEDDING WITH ROYAL BED-DING

It’s every girls dream to wake up next to a Prince and the opportunity of
Premier Inn’s ‘Royal Bed-ding’ gives you the chance to do just that.

Designed to celebrate the Royal Wedding, the UK’s biggest budget hotel chain is giving guests in certain London Premier Inn sites* the chance to wake up as Prince William and Kate Middleton by printing images of the Royal couple’s bodies onto a limited selection of duvets at Premier Inn hotels in the capital city.

The duvets will feature printed images from the neck down of Prince William and Kate Middleton and all guests need to do is to get into bed, line their head with the printed bodies and then they can be the future King and Queen for the night.

Steve Conway, Premier Inn spokesman says, “We like to treat our guests like Royalty at every opportunity. Now some of our guests can enjoy a great night’s sleep and wake up as a future King or Queen.”


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For further information, please contact Sara Lincoln or Hannah Calder-Bundy on
0207 693 6999 or email premierinn@frankpr.it

*The Royal Bed-ding is a limited offer and will only be available on the evening of 28th April 2011 at selected Premier Inn Central London sites on a first come, first served basis. The bedding request must be submitted prior to 22 April 2011 at enquiry@premierinn.com

 

Terms and conditions for Premier Inn Royal Bed-ding
1. This limited offer is available on a strictly first-come, first-served basis by Premier Inn guests wanting Royal Bed-ding on the evening of 28th April 2011.
2. The Premier Inn Royal bed-ding request must be submitted by the 22nd April 2011 and requests can only be made online via enquiry@premierinn.com
3. When making a request, the following information must be given:
a. Name
b. Contact telephone number as well as e-mail address
c. Preferred selected site for booking
4. Email notification with a reference number will be sent to you if your request is successful in securing the bedding within 48 hours of making your request
5. Royal bed-ding is available at the following 5 selected Premier Inn hotels only and is subject to availability, with two royal bed-dings available at each of 5 selected hotels: London Southwark, Bankside, 34 Park Street, London, SE1 9EF, United Kingdom; London King’s Cross St. Pancras, 26-30 York Way, Kings Cross, London, N1 9AA, United Kingdom; London Victoria, 82-83 Eccleston Square, Off 55 Gillingham Street, London Victoria, SW1V 1PS, United Kingdom, London County Hall, Belvedere Road, London, SE1 7PB, United Kingdom and London Heathrow Airport (Bath Road), 15 Bath Road, Hounslow, Middlesex, TW6 2AB
6. Premier Inn cannot accept responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, alteration of or unauthorized access to submitted enquiries or enquiries lost, damaged or delayed as a result of server functions, technical issues, virus, bugs or other causes outside Premier Inn’s control
7. Premier Inn reserves the right to disqualify any submitted request if it has reasonable grounds to believe such entry may have breached any of these terms and conditions
8. Premier Inn has the right to amend or withdraw this package without notice
9. The bedding is not available to employees of Whitbread Group plc, Premier Inn, Whitbread Restaurants, or Costa brands, or anyone professionally connected with the promotion

Notes to editors:
Award-winning Premier Inn is the UK’s biggest budget hotel brand with over 600 budget hotels and more than 43,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview channels, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

In 2008 Premier Inn launched in Dubai and is now also open in India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels within the M25 area by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years. Details can be found at www.wateraid.org/whitbread

NEWS FROM PREMIER INN

THE PERFECT BREAK!

PREMIER INN ANNOUNCES SPONSORSHIP DEAL
OF DEFENDING CHAMPION, RONNIE O’SULLIVAN,
FOR THE 2010 MASTERS SNOOKER

Ronnie “The Rocket” O’Sullivan, world-record holder for the fastest ‘perfect break’ will be sponsored in January’s Masters Snooker by the UK’s biggest hotel chain, Premier Inn.

The defending champion is hoping to test out a new purple cue as part of the one-off sponsorship deal, which has been struck to celebrate Premier Inn’s own ‘perfect break’: since Summer 2009 over one million ‘Premier Offer’ room nights have been made available for just £29. Premier Inn’s perfect budget breaks include cut-price entry to top theme parks, sports facilities and beauty salons.

If O’Sullivan achieves a perfect break, Premier Inn has pledged to release 147 hotel rooms for free (terms and conditions apply), to the first 147 people to email perfectbreak@premierinn.com

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Terms & Conditions for 147 free rooms if Ronnie makes a perfect break

• If Ronnie O’Sullivan achieves a ‘perfect break’ of 147 under normal conditions in the 2010 Snooker masters at Wembley Arena (10 – 17 January 2010), Premier Inn will make 147 rooms available free of charge (“The maximum break possible in snooker under normal circumstances is 147. This is often known as a maximum, or a 147 (or orally a one-four-seven). The 147 is amassed by potting all 15 reds with 15 blacks for 120 points then all six colours for a further 27 points.” SOURCE: Snooker Rules ).
• These rooms will be available on a first-come, first-served basis to the first 147 people emailing perfectbreak@premierinn.com after Ronnie O’Sullivan achieves a perfect break in the 2010 Snooker Masters at Wembley Arena (10 – 17 January 2010).
• The offer will only be made once – i.e., if Ronnie O’Sullivan achieves more than one ‘perfect break’ this offer will only count for the first time he achieves a ‘perfect break’ in the 2010 Snooker Masters at Wembley Arena (10 – 17 January 2010).
• The free rooms will be at various UK locations and dates decided by Premier Inn and will not be subject to negotiation. A cash alternative will not be offered. Stay must be taken before 30 November 2010.
• Entries will only be accepted from UK residents aged 18 and over who enter by email via perfectbreak@premierinn.com. No other entry mechanics are applicable / acceptable.
• Emails sent to perfectbreak@premierinn.com should include the entrant's full name, age (over 18) and contact details.
• The offer does not include travel expenses or breakfast and dinner expenses – the offer is for one room night for one person only.
• An individual will only be entitled to one free room as part of this promotion.
• Winners will be notified by email by 31 January 2010. A list of winners’ postcodes will be available on the Premier Inn website by 10 February 2010.
• Employees of Premier Inn, Whitbread, the promoters, associate companies and their immediate families are not eligible to enter
• Premier Inn reserves the right to cancel, withdraw or amend this promotion without notice.

About Premier Inn:
Award-winning Premier Inn is the UK’s biggest hotel chain with 583 budget hotels and more than 40,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn offers customers a money-back ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

In 2008 Premier Inn launched in Dubai and in 2009 opened in India. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the 2012 Olympics.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.

Lenny Henry is the ‘face’ of Premier Inn’s TV advertising campaign.

NEWS FROM PREMIER INN

‘PREMIER OFFERS’ LAUNCHED -
JUST £29 FOR A SIZZLING SUMMER BREAK

The UK’s largest budget hotel chain Premier Inn today launches ‘Premier Offers’, a special summer campaign offering hotel rooms from just £29 per room per night – and in MORE locations than any other UK hotel chain.

Guests can book fantastic great value family rooms, sleeping up to a family of four, from just £29 per room per night at www.premierinn.com

With 577 hotels nationwide, Premier Inn is in more locations than any other hotel chain in the UK. What’s more, guests can also take advantage of the All You Can Eat Premier Breakfast where children under 16 can eat for free! There are great value Two for One and Kids go Free deals on 800 top family attractions including theme parks, museums and aquariums with every room booked as part of its Great Days Out scheme.

By listening to the needs of its customers, Premier Inn has identified a new category of customers who want to book in advance to secure the best deals during the summer holidays. ‘Premier Offers’ has been created to meet this demand and cement Premier Inn’s value for money credentials.

The ‘Premier Offers’ summer holiday campaign can be booked from now via the premierinn.com website and runs until 6 September. Some 250,000 rooms will be available for customers who book 21 days ahead, with prices starting from just £29 per room per night.

Managing Director of Premier Inn Patrick Dempsey says, ‘Premier Offers’ is ideal for people who want to book ahead to secure a great value summer holiday break, whether it be a few days away with the family or time to visit friends. We want to give people the opportunity to enjoy their summer holidays in the UK’s best value budget hotel chain.’

Why not take the opportunity to enjoy a great value break and visit www.premierinn.com to book.

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For further information please contact:
Frank PR on 0207 693 6999 or e-mail premierinn@frankpr.it

Notes to editors:

About Premier Inn…

Premier Inn, is the UK’s largest and fastest-growing hotel brand with 577 budget hotels and more than 40,000 rooms across the UK. Premier Inn bedrooms feature an en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

Premier Inn has won the following awards:

• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009
• Hotel and Leisure Award at the Customer satisfaction awards run by the Institute of Customer service.
• For more information or to book a room at Premier Inn please visit www.premierinn.com

NEWS FROM PREMIER INN

RECESSION SEES BUSINESS EXPENSE CLAIMS SOAR, HONEST

British workers are claiming more expenses than ever before during the recession, with claims predicted to total an extra £12.5 billion1 this year says a report released this week.

However, ‘Joe Public’ is overwhelmingly honest, with only 2 in 10 sneaking through personal items on their claims – the rise is due to workers ensuring every receipt is submitted, as we keep a closer eye on our pennies.

Premier Inn’s Business Expenses Index1 polled British workers on how their attitude claiming their expenses has changed over the last 12 months. It found one in four Brits is claiming more than ever before - an extra £576pa on average - as they’re increasingly conscious of claiming everything owed.

30% of workers also revealed they have become more concerned about paying out for expenses with personal cash or credit cards as they try to manage their own finances.

Meanwhile, claiming back business expenses is a time consuming job for employees, taking on average 12 hours a year to calculate - or £3.4billion a year in man hours across British businesses.

Premier Inn spokesperson, Luke Goggin says, “The cost of doing business - such as fuel, food and travel – is on the rise so Brits have become more conscious of doing their expense claims thoroughly and on time. British employees and employers need a way to manage expenses more easily. That’s why Premier Inn has created the Business Account Card, a great expense management system to help improve this.”

The Premier Inn Business Account Card makes it easy for business travellers to stay at any of the Premier Inn hotels nationwide. Business guests can use their Business Account Card to pay for accommodation, meals and meeting rooms, allowing company expenses to be handled easily and efficiently. It also allows for flexible management and control of their travel expenses, working like a charge card for customers to book, guarantee and pay for their accommodation, meals and meeting rooms.

Business expert Saira Khan, who is commenting on the Index, says “Anything that makes it easier to keep track is a great idea to ensure British businesses – or employees - aren’t losing money.”

PREMIER INN EXPENSES INDEX: KEY FACTS & FIGURES

Who’s claiming the most?
Regionally, it’s workers in the South West that most conscious of claiming what's theirs – claiming 51% more than last year. And, nationwide, workers in the media, leisure and sport industries have made the biggest increase in claims – 35% more than last year.

And for what?
Travel and accommodation ranked highest in the breakdown of what people are claiming on their business expenses, with a total of almost £1,000 per year (£83 per month) claimed back by employees. 37% of workers said the recession means they are travelling more in order to win business or get work.

Second to this was food and drink, coming in at almost £38 per month, followed by phone bills (£24 per month) and entertaining clients at £21. 2% of Brits even claim for a second home – at up to £250 per month.

In addition to the expected, Premier Inn’s Business Expenses Index also uncovered a selection of weird and wonderful claims Brits had to put through on their business expenses, including: the services of a camel, a number of sick buckets, two golden human statues and even an aeroplane.


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For further information please contact Frank PR 0207 693 6955
Luke Goggin and Saira Khan are both available for interview


Notes to Editors:
Premier Inn’s Business Expenses Index was research independently conducted by Ciao during April 2009, with a base of 1,000 people
1. Calculated on average additional expense claim of £576pa x number of UK workers (29,000,000, according to ONS 22 April 2009)
2. Average hourly wage (£13 according to ONS 14 November 2008) x 12 (average number of hours a year it takes to calculate business expenses) x number of UK employed (29,000,000, according to ONS 22 April 2009)

About Premier Inn…
Premier Inn, is the UK’s largest and fastest-growing hotel brand with 576 budget hotels and more than 40,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009
• Hotel and Leisure Award at the Customer satisfaction awards run by the Institute of Customer service.
For more information or to book a room at Premier Inn please visit www.premierinn.com

NEWS FROM PREMIER INN

BRITISH SEASIDE TRADITIONS IN DANGER OF DYING OUT
Donkey rides, fish & chips on the pier and even Kiss Me Quick hats in danger of becoming extinct

British seaside traditions are in danger of dying out according to research released today (Sunday 24 May 2009). As a result, a new initiative by Britain’s largest budget hotel chain Premier Inn is encouraging British parents to ensure their kids don’t miss out on the childhood holiday memories they enjoyed, this Bank Holiday and beyond.

The recent trend for families to holiday abroad has seen British kids miss out on holiday activities their parents enjoyed in their childhood, according to the study by Premier Inn.

Recent years have seen British families visit the beaches of Spain (24%), France (11%) and America (12%) over British shores. Therefore, 92% of young children surveyed have never ridden a donkey at the sea side, 66% have never eaten fish and chips on the beach, 59% have never built a sandcastle on a British beach and 61% haven’t collected shells with their parents.

As a result, Premier Inn is launching a campaign to put the ‘Great’ back into Great British holidays with a series of initiatives this Summer. It has worked with family travel expert, Jane Anderson, to compile a guide to the best family attractions at the seaside towns British parents say they loved best as kids. It can be accessed at www.premierinn.com

Families can stay at Premier Inn for as little as £12 per person per night. Rates start from just £50 per room, per night for up to two adults and two children (aged 15 years and under).

For a Great Day Out, Premier Inn offers guests the chance to enjoy Two for One and Kids go Free offers at top visitor attractions when they stay at our hotels. To choose your day out, pick from over 800 Great Days Out including theme parks, stately homes and aquariums. See www.premierinn.com for further information.

Premier Inn’s Head of Great British Breaks, Steve Conway, says “Now’s the perfect time for families to avoid the Eurozone and explore the best Britain has to offer.”
Premier Inn is the UK’s largest and fastest-growing hotel brand with 573 budget hotels in the UK.

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For more information, contact:
Frank PR on 020 7693 6999

*The survey was carried out by USP between 20TH and 21st May and used a nationally representative sample of 1,589 UK adults aged 16+.



About Premier Inn…
Premier Inn, is the UK’s largest and fastest-growing hotel brand with 573 budget hotels and more than 40,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009
• Hotel and Leisure Award at the Customer satisfaction awards run by the Institute of Customer service.
For more information or to book a room at Premier Inn please visit www.premierinn.com

NEWS FROM PREMIER INN

UK FIRST AS PREMIER INN REACHES 40,000 rOOMs

Premier Inn has announced it has reached 40,000 rooms in its portfolio (12^th March 2009), with its latest opening in Chester City Centre.

The Whitbread-owned brand, which is Britain’s largest and fastest growing hotel provider is the first in the UK to achieve this milestone and earmarks a landmark in the hotel sector.

Patrick Dempsey, Managing Director of Whitbread Hotels and Restaurants, says, “We are delighted to reach this landmark as it further demonstrates our industry leading position, and means we are on track to achieve our target of offering 55,000 rooms in the next five years.”

The 40,000^th room comes as part of the new 120 bed Premier Inn Chester City Centre, which is located right in the town centre, making it perfect for leisure or business guests.

Each Premier Inn room caters for up to two adults and two children (aged 15 and under) and includes an en-suite bathroom with shower and bath; a king-size bed with luxurious duvet; remote control TV with Freeview; tea/coffee making facilities, and a spacious desk area with WiFi internet access.

Premier Inn is renowned for its quality and value and even offers customers a ‘Good Night Guarantee’ – if you don’t get a good night’s sleep you get your money back – an offering which is unique amongst Britain’s leading hotel chains.

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For further information please contact:

Frank PR 0207 693 6999 or e-mail premierinn@frankpr.it

Notes to Editors:

About Premier Inn…

Premier Inn, is the UK’s largest and fastest-growing hotel brand with 572 budget hotels and more than 40,000 rooms across the UK. Premier Inn bedrooms feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:

• Best Budget Hotel at the Business Traveller Awards 2008

· Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008

· Most improved brand by the BDRC British Hotel Guest Survey 2008.

• Winner of the HolidayCheck Awards 2008
• Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009
• Hotel and Leisure Award at the Customer satisfaction awards run by the Institute of Customer service.

For more information or to book a room at Premier Inn please visit www.premierinn.com

NEWS FROM PREMIER INN

Premier Inn London City voted as Best Hotel in Great Britain

Nearly a quarter of a million tourists have voted Premier Inn London City (Tower Hill) as the Best Hotel in Great Britain in the HolidayCheck Awards 2008.

The award highlighted Premier Inn London City as one of the top 99 hotels in the world during last season. The Premier Inn is also the first British hotel ever to win a HolidayCheck Award.

Premier Inn, the UK’s largest and fastest growing hotel brand, scooped the award alongside hotels in destinations as far afield as Egypt, Greece and Turkey. The HolidayCheck Awards 2008 carefully selected the winners based on the experiences and opinions of thousands of travellers worldwide.

Jean-Claude Scharinger General Manager, London City said: ‘We are delighted to have won this award - to be recognised by international travellers as the number one hotel in Great Britain is fantastic. It’s good to know that tourists enjoyed visiting England’s capital city, and our hotel in particular, last year, and we look forward to welcoming them back in 2009’

Premier Inn London City is located in the heart of the capital; just five minutes walk from Tower Bridge and the Tower of London and offers rooms from just £97 per room per night. To book a room at the hotel please visit www.premierinn.com.
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For more information please contact Frank PR
0207 693 6999 or email premierinn@frankpr.it


Notes to editors:
Premier Inn, is the UK’s largest and fastest-growing hotel brand with 563 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
Best Budget Hotel at the Business Traveller Awards 2008
Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
Most improved brand by the BDRC British Hotel Guest Survey 2008.
Winner of the HolidayCheck Awards 2008

NEWS FROM PREMIER INN

PREMIER INN VOTED AS TOP IN CUSTOMER SERVICE

Premier Inn has been voted as top in the customer service stakes in the Leisure and Tourism category, by the Institute of Customer Service Customer Satisfaction Awards.

The award highlights Premier Inn as a leader in the field, seeing the UK’s largest and fastest growing hotel brand fighting off competition from mid-market hotels, such as Marriott and Hilton.

The award winners were the top performers in the UK Customer Satisfaction Index, which asked more than 24,000 people to rate how well or badly companies and organisations performed in 12 key public and private sectors.

Robert Crawford, Executive Director of the ICS said: ‘Most awards are judged by a panel of experts, but the ICS Customer Satisfaction Awards are based on the views of real customers. Premier Inn displays real consistency in providing excellent customer service to all of its guests and this award recognises this.’

Paul Flaum, chief operating officer for Premier Inn, said: ‘We are delighted to have won this award – customer service is something we pride ourselves on and to be recognised for this by our customers is a great achievement.’

Premier Inn is so committed to guest satisfaction they offer a unique Good Night Guarantee at each of their 558 hotels across the UK - meaning any guest who is not 100% satisfied with their stay will receive a full refund.

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For more information please contact Frank PR on
0207 693 6999 or email premierinn@frankpr.it

Notes to editors:
About Premier Inn…
Premier Inn, is the UK’s largest and fastest-growing hotel brand with 563 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests.

Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.
Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
Best Budget Hotel at the Business Traveller Awards 2008
Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
Most improved brand by the BDRC British Hotel Guest Survey 2008.
Winner of the HolidayCheck Awards 2008
Best Business Hotel Chain at the Business Travel World Awards 2008
Institute of Customer Service Award for Hotels and Leisure

For more information please visit www.premierinn.com

About ICS…
The Institute of Customer Service (ICS) is the professional body for customer service whose primary purpose is to lead customer service performance and professionalism.
The ICS launched the UK Customer Satisfaction Index (UKCSI) in 2007 and it is repeated every six months. This latest UKCSI is based on a sample of 24,000 adults surveyed online in late 2008.
It measured 20 individual factors of customer satisfaction that can be grouped into five attributes: professionalism, problem solving, timeliness, quality/ efficiency and easy to do business with.
Each of these factors is weighted according to how important customers said they were in the ICS research Customer priorities: what customers really want and the weighted satisfaction scores are used to produce the Index. This makes the scores exceptionally robust as they are not simply a percentage of respondents who answered a question in the positive or negative – they are derived from a weighted index of multiple questions.
The UKCSI results are determined on a geographically and demographically representative sample of UK adults and data is collected for all organisations with a high market share in each segment of the private sector and the main players in the public sector.

The UKCSI has been welcomed by BSI British Standards. It says: “We believe it is an important step in improving customer satisfaction in the UK as well as a useful tool for consumers and business. Customer satisfaction is a key area of standardisation for BSI and our own work in this area potentially assists organisations to improve their position in the index.”

NEWS FROM PREMIER INN

PREMIER INN’S £50,000 GIVEAWAY

Premier Inn is helping businesses keep an even closer eye on their finances in 2009 as they offer one lucky company the chance to win £50,000 worth of business travel accommodation.

Any company that successfully applies for a Premier Inn Business Account via www.premierinn.com/win before the 27th February 2009 will automatically be entered into a draw to win this fantastic prize.
Businesses are looking to minimise costs and ‘buy smarter’ when it comes to business travel. The Premier Inn Business Account gives companies a simple and efficient way to control business travel expenses, offering a unique expense management solution as it works as a charge card so that companies are able to authorise spending limits when employees are travelling.
Premier Inn recently beat off stiff competition at the Business Travel World Awards 2009 to be crowned ‘Best Business Hotel brand’ for the second year running and scooping the award for ‘Best Business Expense Management process’ for the Business Account. This latest award win for Premier Inn makes them the first brand to have their own expense management solution recognised above global payment solutions such as American Express and Concur.
Luke Goggin, spokesperson for Premier Inn says, “Premier Inn is committed to offering great quality rooms at affordable prices, meaning business guests can economise on hotel expenditure without having to sacrifice on quality or comfort. £50,000 worth of accommodation is a fantastic prize and I wish everyone that enters the very best of luck.’

Over 13,000 companies are now using the Business Account Card. In the first half of 2008, new users were up 16% and total sales via this channel up 33%.1
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For more information please contact Frank PR on
0207 693 6999 or email premierinn@frankpr.it

1 Figures taken from Whitbread IMS statement December 2008.

For more information or to book a room at Premier Inn please visit www.premierinn.com

Notes to editors:
The prize entitles the lucky winner to a year’s free accommodation with Premier Inn (up to the value of £50,000).

Premier Inn, is the UK’s largest and fastest-growing hotel brand with 563 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Travel Chain at the Business Travel World Awards 2008
• Institute of Customer Satisfaction award winner for Hotels and Leisure 2008

NEWS FROM PREMIER INN

PREMIER INN UNVEILS PLANS FOR
BRITAIN’S FIRST FLOATING BUDGET HOTEL
- GUARANTEED ‘SEA SICKNESS FREE’!


Buying a barge or joining the Royal Navy are no longer the only ways to sleep on the water, as Premier Inn today unveils plans for its innovative ‘Floatel’ (floating budget hotel) - a first for the British budget hotel industry.

Britain’s largest and *best budget hotel chain aims to build the ‘Floatel’ in Hartlepool Marina during 2009. It will be the first time a budget hotel has been purpose-built on water. Premier Inn chiefs say that the planned hotel will offer the same quality and value of its other 556 hotels – but with the added benefit of a waterfront view.

As well as having a ‘Good Night Guaranteed’, guests would be sure to avoid sea sickness because the hotel’s special design means it will float vertically with the tide; while the horizontal movement will be restricted by sleeved piles driven into the marina.

And anyone arriving late at night wouldn’t need a boat trip in order to check-in: the waterfront hotel will be linked to an existing Premier Inn on the quayside by a pedestrian ramp and an external platform lift.

The ‘Floatel’ is needed because there is a growing demand for additional hotel accommodation in the Hartlepool Marina area but little viable building space on-land. The new hotel will have 54 bedrooms, each able to accommodate two adults and two children under 16, and will feature ensuite bathroom, TV and Internet access, as is standard in all Premier Inns.

The proposed development will contribute to both the re-development of the area, and the creation of approximately 25 jobs. Premier Inn’s Property Director, Mark Anderson, says, “As Britain’s leading hotel company, we’re always looking for new ways to ensure we have great hotels; wherever they’re needed.”
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For further media information, please contact:
Frank PR on 0207 693 6999 or e-mail premierinn@frankpr.it

Notes to editors

About Premier Inn … Premier Inn is the UK’s biggest and fastest-growing hotel brand with over 550 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has been confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008.

*Premier Inn was awarded Best Budget Hotel at the Business Traveller Awards 2008.

www.premierinn.com

NEWS FROM PREMIER INN

Premier Inn launches it’s first fully self check-in hotel

‘Speedy’ check-in reduces wait to 1 minute

The UK’s largest hotel chain, Premier Inn, has announced that they are launching their first fully self check-in hotel at St Mary’s Gate, Sheffield, reducing check-in time to under a minute for guests.

The self check-in automated pods have already been successfully trialled at the London King’s Cross Premier Inn; they allow guests to take complete control of their own booking when they arrive at the hotel. The check-in process currently takes an average of 8-10 minutes, but the new technology employed by Premier Inn will dramatically cut this time down.

Customer experience at Premier Inn will be even smoother as workstations will be housed in the reception area and manned by team members solely dedicated to helping guest enquiries. The kiosks self check-in will improve customer experience at Premier Inn as it will manage the more formal element of the check-in procedure, leaving the Premier Inn team free to focus on the needs of their guests.

Bob Cotton, Chief Executive of the British Hospitality Association commented, "Its great to see Premier Inn investing in innovative technology. These kiosks will undoubtedly increase the level of service offered by Premier Inn - delivering a fast, efficient and speedier experience at check-in."

Sarah Simpson, Product and Service Manager for Premier Inn commented; ‘Premier Inn checks in over 23,000 guests every day across the UK, and as the UK’s leading hotel brand we continually innovate to meet the changing needs of our guests. Feedback has shown that business travellers like the time saving benefits that the kiosks provide, whilst leisure guests benefit not only from this but also from the increased accessibility, interaction and level of good service they have with team members at the guest workstation.’

The Sheffield St. Mary site is now open to the public and is located on Young Street, St Marys Gate. The new hotel will feature 126 bedrooms and rooms start from just £56 per room, per night and can be booked by visiting premierinn.com

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For further press information please contact Frank PR on 0207 693 6999 or email premierinn@frankpr.it


Notes to Editors:

About Premier Inn … Premier Inn is the UK’s biggest and fastest-growing hotel brand with over 550 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has been confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008.

premierinn.com