NEWS FROM PREMIER INN

PREMIER INN’S £50,000 GIVEAWAY

Premier Inn is helping businesses keep an even closer eye on their finances in 2009 as they offer one lucky company the chance to win £50,000 worth of business travel accommodation.

Any company that successfully applies for a Premier Inn Business Account via www.premierinn.com/win before the 27th February 2009 will automatically be entered into a draw to win this fantastic prize.
Businesses are looking to minimise costs and ‘buy smarter’ when it comes to business travel. The Premier Inn Business Account gives companies a simple and efficient way to control business travel expenses, offering a unique expense management solution as it works as a charge card so that companies are able to authorise spending limits when employees are travelling.
Premier Inn recently beat off stiff competition at the Business Travel World Awards 2009 to be crowned ‘Best Business Hotel brand’ for the second year running and scooping the award for ‘Best Business Expense Management process’ for the Business Account. This latest award win for Premier Inn makes them the first brand to have their own expense management solution recognised above global payment solutions such as American Express and Concur.
Luke Goggin, spokesperson for Premier Inn says, “Premier Inn is committed to offering great quality rooms at affordable prices, meaning business guests can economise on hotel expenditure without having to sacrifice on quality or comfort. £50,000 worth of accommodation is a fantastic prize and I wish everyone that enters the very best of luck.’

Over 13,000 companies are now using the Business Account Card. In the first half of 2008, new users were up 16% and total sales via this channel up 33%.1
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For more information please contact Frank PR on
0207 693 6999 or email premierinn@frankpr.it

1 Figures taken from Whitbread IMS statement December 2008.

For more information or to book a room at Premier Inn please visit www.premierinn.com

Notes to editors:
The prize entitles the lucky winner to a year’s free accommodation with Premier Inn (up to the value of £50,000).

Premier Inn, is the UK’s largest and fastest-growing hotel brand with 563 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Travel Chain at the Business Travel World Awards 2008
• Institute of Customer Satisfaction award winner for Hotels and Leisure 2008