NEWS FROM PREMIER INN

Premier Inn London City voted as Best Hotel in Great Britain

Nearly a quarter of a million tourists have voted Premier Inn London City (Tower Hill) as the Best Hotel in Great Britain in the HolidayCheck Awards 2008.

The award highlighted Premier Inn London City as one of the top 99 hotels in the world during last season. The Premier Inn is also the first British hotel ever to win a HolidayCheck Award.

Premier Inn, the UK’s largest and fastest growing hotel brand, scooped the award alongside hotels in destinations as far afield as Egypt, Greece and Turkey. The HolidayCheck Awards 2008 carefully selected the winners based on the experiences and opinions of thousands of travellers worldwide.

Jean-Claude Scharinger General Manager, London City said: ‘We are delighted to have won this award - to be recognised by international travellers as the number one hotel in Great Britain is fantastic. It’s good to know that tourists enjoyed visiting England’s capital city, and our hotel in particular, last year, and we look forward to welcoming them back in 2009’

Premier Inn London City is located in the heart of the capital; just five minutes walk from Tower Bridge and the Tower of London and offers rooms from just £97 per room per night. To book a room at the hotel please visit www.premierinn.com.
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For more information please contact Frank PR
0207 693 6999 or email premierinn@frankpr.it


Notes to editors:
Premier Inn, is the UK’s largest and fastest-growing hotel brand with 563 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m² and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has won the following awards:
Best Budget Hotel at the Business Traveller Awards 2008
Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
Most improved brand by the BDRC British Hotel Guest Survey 2008.
Winner of the HolidayCheck Awards 2008