NEWS FROM PREMIER INN

BRITS WORRY THEIR WEEKENDS ARE BECOMING WASHOUTS
New research reveals Brits are not making enough of their weekends

With Brits having just two days a week to rest up after five long days at work, new research out today [18th November 2011] reveals that 70% of us confess to worrying we are ‘wasting’ our weekends by choosing to have lie ins and lazy mornings.

The research, carried out by the UK’s biggest hotel chain, Premier Inn, showed that millions of Brits are still relaxing in their pyjamas at midday on a Saturday, despite the average wake up time being 8.37am, with only one in ten of us getting up straight away.

With the working week being longer and more stressful than ever, when it comes to the weekend it takes an average of 23 minutes to get out of bed and until 10am to open the curtains, with 51% of Brits hitting the snooze button rather than getting up to enjoy the day ahead.

The Premier Inn research asked 3000 UK adults about their weekend behaviour and showed that whilst most of us indulge in a lazy morning, 41% would like to do more at a weekend and a third of us admit to feeling jealous of colleagues who talk about their fun-packed weekend on a Monday morning.

Claire Haigh from Premier Inn, which commissioned the study, said: “It’s important to enjoy quality time away and a change of scenery and a few days away can make a big difference.

Recharging the batteries is important so getting away from the stresses and strains of work is vital so we want to encourage Brits to enjoy a lie in but make the most of their weekend once they are up and about.

We are rewarding our customers with a fantastic offer of a free nights stay when they stay at a Premier Inn on three separate occasions. With over 600 Premier Inn hotels across the UK the benefits of a free night’s stay means that customers can enjoy a good night’s sleep without breaking the bank.

It’s natural that we take our foot off the pedal at the weekend after having worked hard all week.”
The nationwide survey of adults highlighted that a third of the nation feel ‘shattered’ from work and other weekday duties, which was the main reason cited for not making more of the weekend. Those who do muster up the time to get things done said their weekends are swallowed up by household chores and preparing for the week ahead, with little time to chill out and enjoy the time off work.

Premier Inn offers all guests the unique ’Good Night Guarantee’ – which means if you are not 100% satisfied with your stay you will get a full refund.

To find out more go to www.greatnightgiveaway.com.


- Ends -

For further information please contact the Premier Inn team on 020 7693 6999 or email premierinn@frankpr.it

The research was carried out by One Poll amongst 3000 UK adults in November 2011

Premier Inn was voted Hotel Chain of the Year at the British Travel Awards 2010 and 2011

NOTES TO EDITORS
Premier Inn
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised £1m for the charity.