NEWS FROM SODASTREAM

SodaStream Sparkles with New Naturals Range

New range of ‘better for you’ flavours for the whole family

Everyone knows the importance of natural goodness in your family’s diet but it doesn’t have to be boring, as SodaStream have proven with their brand new range of all-natural flavours.

The Sparkling Naturals range is available in three flavours; Lemon & Lime, Blackcurrant & Pear and Pink Grapefruit, with a sub-range of Sparkling Naturals for Kids also available in three flavours; Apple, Strawberry, and Orange & Peach. All six are free from artificial flavours and made from all-natural ingredients and bursting with flavour, enabling fizzy families to create their own delicious sparkling drinks at home with water straight from the tap.

Each of the Naturals flavours will be available in 750ml bottles priced at £3.99, which creates six litres of sparkling soft drink, offering a cost-effective and environmentally-friendly alternative to other carbonated soft drinks. Plus, kids will love being able to create their own fruity flavours, whilst having some fizzy kitchen fun!

This ‘better for you’ range has no artificial flavours, colours or sweeteners, simply using cane sugar and natural fruit juices to create the great taste. Parents can rest assured that this fruit fun is also providing sparkling goodness, as the Sparkling Naturals for Kids range gives 100% RDA of Vitamin C per serving.

SodaStream also helps to reduce bottle waste; its reusable carbonating bottle lasts up to three years and is estimated to save 2000 bottles. There are also fewer empty bottles or cans to discard or recycle and less energy wasted by transporting billions of litres of ready-to-drink soft drinks. This enables families to practice ‘precycling’ - reducing waste before recycling is necessary.

Each Sodastream drinksmaker also comes with a full CO2 gas cylinder and a one-off ‘user licence’ entitling you to use the cylinder throughout the life of your Sodastream. When the gas in the cylinder is used up, you just exchange the empty cylinder for a full one, paying only the cost of the gas refill.


So with this new range of great-tasting fruity flavours for your SodaStream, why not stock up on Naturals and start having some ‘good for you’ family fun in the kitchen!

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Notes to Editors:

Whole Foods Market, the world’s largest retailer of natural and organic products will be exclusively stocking the Naturals Kids range in their Kensington store until the end of October. Both the adult and kids’ ranges will be rolling out to other key retailers towards the end of the year and are also available from SodaStream online.

SodaStream drinksmakers, and gas are available from John Lewis, Selfridges, Comet, Argos, Robert Dyas, Lakeland, Harvey Nichols, The Range, Maplin, Curry’s Megastores and selected Sainsbury, Asda and Homebase stores. SodaStream drinksmakers cost from £49.99 and 500 ml flavour concentrates from £3.29.

The 750 ml bottles of Naturals flavour syrups are available in Blackcurrant & Pear, Lemon & Lime, and Pink Grapefruit, priced at £3.99 each

The 750 ml bottles of Kids Naturals flavour syrups are available in Apple, Orange & Peach, and Strawberry, priced at £3.99 each

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.

Gas refills & cylinders:

SodaStream drinks makers work by dispensing CO2 from a gas cylinder in the back of the drinks maker, into fresh tap water to make your sparkling drinks. When you buy your SodaStream drinks maker, a full CO2 gas cylinder is included under licence, entitling you to use the cylinder with your SodaStream. When the gas in the cylinder is used up, you exchange the empty cylinder for a full one, paying only the cost of the gas refill. You can exchange your empty cylinder for a new one either in store or through our direct delivery system. For full details on the gas exchange process, see http://www.sodastream.co.uk/gbretail/Exchang-Programme.aspx