NEWS FROM BEATBULLYING

BEATBULLYING UNITES OVER ONE MILLION PEOPLE AROUND THE WORLD FOR THE FIRST GLOBAL MARCH FOR CHILDREN’S RIGHTS

The Big March 2012 will see over one million virtual protestors, from over 190 countries, arrive at the United Nations asking to enshrine ‘bullying’ in the UN Convention on the Rights of the Child (UNCRC)

THURSDAY 1^ST MARCH: Today, Beatbullying, the UK’s leading anti-bullying charity will lead over one million people from all corners of the globe in The Big March 2012 - the world’s first global virtual march for children’s rights (www.beatbullying.org/bigmarch) to issue a call to the United Nations to protect young people from all forms of bullying and child on child violence.

With one in ten parents around the world confirming their child has been cyberbullied[1] Beatbullying is calling for bullying to be added to the UNCRC.

Marking a new chapter in campaigning and digital history, The Big March 2012 will begin in the UK at 8am as the avatars of supporters of the Big March 2012 leave the charity’s homepage and march in real-time across UK and global partner websites including Facebook, Disney, Clarks, Universal Music, Robinson Fruitshoot, TalkTalk, Nominet Trust, PEAS (Africa), Parentline (Australia), Child World Cancer and the GirlGuiding UK.

Supporters around the world marching today include hundreds and thousands of teachers, parents and students of all ages, schools and Universities including Plymouth, De Montfort and University College London. In addition thousands of organisations have joined Beatbullying’s fight for children’s rights - 20 per cent are UK-based while 80 per cent are global. Well-known names such as Stephen Fry, Aston Merrygold, Pixie Lott, Alesha Dixon, Kathryn Jenkins, the full cast of Channel 4’s Hollyoaks and Archbishop Desmond Tutu, will also march today.

With three quarters of world citizens saying cyber bullying needs special attention[2] The Big March’s aims has united individuals across the world. Marchers come from over 190 countries, with significant numbers from the UK, Australia, Turkey, Brazil, United States and Greece in particular.

The digital march will end at a virtual representation of the UN Building in New York where the supporters will come together to ask that the following statement is enshrined within the UN Convention on the Rights of the Child (UNCRC).

“The right of every child to be safe from bullying, violence and the fear of violence by their peers as well as from abuse by adults”

Beatbullying will also deliver an offline petition to the UN Secretary General Ban Ki-moon and if the charity’s bid is successful, it will be the first time that the Convention has been updated in over 10 years.

Governments and world leaders who have ratified the UNCRC are bound to it by international law and are therefore obliged to introduce and implement measures and legislation which serve to protect children. The addition of ‘bullying’ to the Convention will give weight and legitimacy to the demands of children, families, schools, and communities who want to build a world where bullying is unacceptable.

Emma-Jane Cross, CEO of Beatbullying, said:

“This is people power at its best and we’re thankful to everyone who believes in standing up to bullying by joining with us on this decisive day.

“There is currently no reference to bullying or child-on-child violence in the UNCRC but the hundreds and thousands who have joined the March prove that bullying has a detrimental impact on so many young lives affecting self esteem, physical and mental health and education. Every child deserves to life a happy and healthy life.

“The Big March 2012 gives the global community the chance to sign up and show their support by asking the United Nations to enshrine a child’s right to live free from bullying, harassment and abuse within the UN Convention on the Rights of the Child (UNCRC).

“By approaching the UN, Beatbullying is taking its fight against bullying a step further – approaching the highest powers in the world! We have a child protection crisis on our hands, and today we will march together as global citizens, standing up and taking action.”

Archbishop Desmond Tutu comments:

“Children are one of the most vulnerable groups in today’s society. It is very sad to learn that bullying affects so many of our young people, some with catastrophic results.

“ I am thrilled to know that my involvement in Beatbullying’s The Big March 2012, the world’s first global march, will help promote positive change for the protection of young people against bullying across the world.“

Annika Small, CEO of Nominet Trust, said:

“The internet is the single most powerful collaborative tool that we’ve ever had. The Big March is a powerful example of collaborative campaigning in action. Nominet Trust is proud to support this online demonstration mobilising people to take a stand against bullying.”

The Big March 2012, builds on the success of 2010’s award-winning campaign that saw parents, teachers, young people, celebrities and MPs sign up to support the UK campaign. Beatbullying delivered a petition to a virtual 10 Downing Street, asking for the Government to protect children and young people from all forms of bullying and harassment. It resulted in an offline deputation with Deputy Prime Minister Nick Clegg, where Beatbullying delivered its recommendations.

-ENDS-

For more information, case studies, interview with a Beatbullying spokesperson or statistics please contact:

Frank PR – Siobhan Sleet and Sarah Kershaw |Beatbullying@frankpr.it |0207 693 6999

Beatbullying - Sherry Adhami | sherry.adhami@beatbullying.org | 0781 400 4963

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[1] Statistic from 2012 IPSOS Report - http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5462

[2] Statistic from 2012 IPSOS Report - http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5462

NEWS FROM OCADO

WHAT GOES UP MUST COME DOWN

Ocado discovers the formula behind the perfect pancake toss

(February 20, 2012) ONLINE SUPERMARKET Ocado has cracked more than eggs ahead of Shrove Tuesday. Teaming up with one of the country’s top physicists, the innovative grocer has mastered the art of perfect pancake tossing.

With more batter expected to hit ceilings than the roofs of our mouths this Pancake Day, Ocado has created the ideal equation for a flippin’ good time. Working with Dr Mark Hadley, researcher at the University of Warwick’s Department of Physics, the formula behind the year’s trickiest culinary feat is:

Don’t be daunted by the science though. Ocado has simplified things, claiming that the recipe for a splat-free landing rests on one key element - ‘perfect pancake altitude’. When tossed at the right height, the pancake’s launch velocity and spin are perfectly matched – much like a topping of lemon and sugar - for optimum results.

For a typical toss, Ocado suggests you aim for a pancake height of 0.5 metres. Your upwards arm swing will naturally give the pancake a velocity of 3m/sec, imparting a spin of five radians per second, resulting in a successful travel time of just over half a second, before landing safely back in the pan.

Ocado has created three toss techniques with Dr Hadley to ensure there is a flip for everyone - from the pancake showboater to the harassed host cooking crepes for a cast of thousands.

· The Show Off This mammoth two-armed throw is suitable for those looking to wow a crowd, or cooks wielding a cast iron pan. With arms outstretched and swinging from the shoulder, one should aim for a height of 0.7 metres

· The Chef This quick, efficient toss is ideal for pancake connoisseurs. Whilst holding the pan near the rim, with just a flick of the wrist this toss will require a height of just over half a foot. 16cm to be precise.

· The Hungry Horde Many mouths to feed? Avoid over-exertion and a nasty case of ‘pancake elbow’ with this toss. The upper arm hardly moves as the forearm swings upwards from the elbow. The distance from the elbow to the centre of the pan is typically 60cm; to achieve the perfect toss time after time, one should aim for a height of 0.47 metres, to be exact.

But what’s the real secret? Dr Hadley flips pancake convention on its head and brings it down to size: “The trick is to break the air pressure. To achieve the perfect flip, one must restrict the size of the pancake. The traditional Ocado pancake recipe provides the ideal consistency to retain a suitable thickness which will combat the impact of air pressure, whilst also being light enough to toss.”

When it comes to cooking up a pancake storm, be sure to follow Ocado’s fundamental tips so the finished article is ready for a terrific toss:

· Lubrication Use one teaspoon of oil to ensure the pancake does not stick, yet isn’t too lubricated, resulting in ‘pancake slip’

· Cooking time Cook the pancake until it bubbles and blisters, to roughen the bottom surface. This allows the air to rapidly fill any void under the pancake and equalise the pressure

· Circumference Make it manageable - for bigger pancakes, the area increases much faster than the air can creep in. By increasing a pancake from 10cm to 30cm diameter, it becomes three times harder to toss

· The Strength Test Use a spatula to lift the edge of the pancake – if you can lift it 2cm away from the pan, then it is strong enough to toss

Jason Gissing, co-founder of Ocado comments: “Ocado strives to deliver more than a just broad range of groceries; we want to make people’s lives easier where their kitchens are concerned. As such, we’re proud to work with a diverse range of experts and suppliers to provide fun, new and exciting ways to celebrate the country’s tastiest occasions.”

For further information on Ocado pancake recipes and ingredients, visitwww.ocado.com/webshop/recipes/.

NEWS FROM PREMIER INN

MONEY (AND BRITS) NEVER SLEEPS

Research out today reveals that Brits are counting pennies rather than counting sheep, as almost three quarters of the nation admit to having sleepless nights thanks to financial worries keeping them awake at night.

The sleep study, commissioned by the UK’s best value hotels, Premier Inn, found that four in ten Brits have a disturbed nights sleep as a result of worrying about having enough cash to pay bills and ‘get through’ the month. Concerns about work, love life woes and fears over health were highlighted alongside financial worries as being the top reasons that Brits lie awake at night.

Of the 2,000 adults surveyed, the majority revealed their sleepless nights are caused by things playing on their mind, rather than physical disturbances like annoying car alarms or persistent dog barking. That said the beeping, flashing or buzzing of mobile phones does cause one in twenty of us to stir from our slumber.

Getting the temperature right seems to be a crucial element of a good night’s sleep with over a quarter of Brits being unable to nod off if they are too hot and 16% claiming they wake up if it’s too cold.

Claire Haigh, spokeswoman for Premier Inn, commented: ‘’Most of us suffer from sleepless nights at some point in our lives and it can be extremely frustrating when something is playing on your mind as it makes it hard to drop off.

“The fact that people have stated money and finances as the top reason for a restless night’s sleep is a true reflection of the tough economic climate.”

“Dwelling on things at night when you are already tired can make things seem a lot worse than they are. It is important we try and relax and switch off before bed so we get the good night’s sleep we need.”

“The research revealed that 40% of us actually have a better night’s sleep when we are staying away from home as it allows us to really switch off. This demonstrates how important it is to occasionally get away from the stresses of everyday life, but making sure the time away from home won’t break the bank.”

The study revealed that the average time when Brits are most likely wake up from the land of nod is between 2am and 3am and for those who suffer sleepless nights regularly it can happen at least twice a week, with almost a quarter of Brits saying Sunday is their most restless night, due to worry about the coming week.

Other concerns playing on Brits’ minds this year include worries over preparations for the Queen’s Jubilee, excitement for the Olympics coming to England and even 6% admit to missing out on their 40 winks as a result of the US presidential election.

Premier Inn guarantees all guests a good night sleep, offering a refund if guests are not 100% satisfied with their stay.

TOP TEN REASONS FOR A SLEEPLESS NIGHT

1. Money worries
2. Work issues
3. Being too hot
4. Needing the toilet
5. Relationship problems
6. Health problems
7. Being too cold
8. Partner snoring
9. Partner tossing and turning
10. The wind

NEWS FROM SODASTREAM

If you’re in a fizzy tizz about what to get your loved ones this Valentine’s and Mother’s Day, look no further than a SodaStream, the perfect gift for that special someone. The sparkling drinks maker comes in a wide variety of designs and colours that will look stylish in any kitchen and be sure to put a smile on anyone’s face.

Valentine’s Day

Sprinkle some fizz on your loved one this Valentine’s Day with a super chic and stylish limited edition Pink Fizz machine (rrp. £99.99). Practical and pretty, the baby pink drinksmaker will add the perfect pop of colour to brighten up any kitchen, making it the perfect must-have accessory for style conscious fashionista.

And for the man in your life, how about the red Fizz in ‘passionate red’ (RRP £119.99) which has a patented in-built technology to monitor how fizzy your drink is, as well as check how much gas is left in the canister. Meaning no fizzy fan is left flat – and it’s the perfect way to shower your loved one with fantastic fizz all year round.

Mothers Day

Want to treat your Mum to some sparkle this Mother’s day? SodaStream’s ‘Gift for the Environment’ range is the perfect gift for smart mums after a more cost-effective and environmentally friendly way to get their fizzy fix. Creating delicious sparkling drinks with water straight from the tap, SodaStream uses refillable gas cylinders and reusable carbonated bottles producing just a fraction of the waste compared to throwaway bottles and cans!

The shimmering design in Fizz (RRP £119.99), and Genesis (RRP £69.99) sits perfectly on any kitchen countertop, and with the new, better for you Clear + range being infused with added health benefits, let mum be the envy of all her friends.

SodaStream is a great way of having family fun together to create some great tasting sparkling drinks. Look out for the new naturals range which includes a variety of flavours including Blackcurrant and Pear, Lemon Lime and Pink Grapefruit as well as Strawberry, Apple and Orange and Peach for the kids. With over 40 great tasting flavours in the range, there is sure to be something to everyone’s taste buds.

SodaStream drinksmakers are available from John Lewis, Argos, The Range, Comet, Lakeland, Robert Dyas and selected Curry’s ASDA, Sainsbury’s and House of Fraser and other forward thinking retailers. The drinks makers are priced from £49.99 and flavours from £3.29. For more information visit www.SodaStream.co.uk or look us up on Twitter @sodastreamuk

NEWS FROM COW AND GATE

Never mind the Bucket List, here’s the Potty List – a tongue in cheek guide to 36 things toddlers should have crayoned off a must-do list....by the time they are toilet trained.

The list was inspired by suggestions from parents nationwide and endorsed by experts, including nutritionist Amanda Ursell, psychologist Dr Richard Woolfson and trends forecaster Sean Pillot de Chenecey. The list comprises 36 activities for your ‘Little One-der’ – one for each month of their toddler years.

It forms part of the Little One-ders’ Toddler Census[1], commissioned by Growingupmilkinfo.com, and has been designed to celebrate the extraordinary growth and development Little One-ders go through from one to three years.

By no means exhaustive, it does however pinpoint some wonderful experiences for toddlers, from the fun to the fundamental.

Child psychologist Dr Richard Woolfson says: “As your toddler turns one and becomes a Little One-der their extraordinary growth over the next couple of years will amaze you. Toddlerhood is about learning, about development and about progress – it's also about pushing the boundaries a little.

“A growing child needs to be loved and to be happy, but fun activities play an essential part during the toddler years too, as now is the time they will master many of the skills that will set them up for life. Making a mud pie or jumping in a puddle has never been so important!"

The 36 must-do activities that make up ‘The Potty List’ are:

1. Made a mud pie

2. Baked a cake

3. Finger painted

4. Sung loudly in public

5. Climbed a big hill

6. Picked fruit

7. Danced with no inhibitions

8. Made sandcastles on the beach

9. Been chased by a monster

10. Jumped in a puddle so hard the water went in mummy’s shoe too

11. Belly-flopped

12. Fed the ducks

13. Blown bubbles

14. Had a teddy bear’s picnic

15. Chosen a favourite book

16. Ridden on the top of double-decker bus

17. Visited a museum

18. Been on a train ride

19. Fed an animal

20. Grown cress in the shape of your name

21. Worn pants on your head

22. Ridden the tea-cups at the fair

23. Flown a paper aeroplane

24. Poo’ed in the bath

25. Stayed the night away from home

26. Ridden on daddy’s shoulders

27. Scribbled somewhere you shouldn’t

28. Cleaned your own teeth

29. Answered the phone

30. Mastered a party piece

31. Had a ‘first love’

32. Bought something in a shop

33. Set your sights on a future career (pirate, fairy or builder, perhaps?)

34. Told a fib

35. Made up an inappropriate nickname for someone

36. Broken something valuable

However, in order to achieve the demands of The Potty List, toddlers require lots of energy.

Growingupmilkinfo.com nutritionist, Leanne Olivier, adds: “During this phase of amazing growth and development, relative to their size, toddlers’ energy needs are nearly three times greater than an adult’s. They require more than four times the amount of iron and vitamin C, plus about three times the calcium, zinc and vitamin A.

“Their stomachs are a lot smaller than ours, so they need to eat small amounts of foods often to give them energy and nutrients throughout the day, so they can make mud pies and climb hills.

“This means that they need three small meals with regular snacks in between to meet their very specific energy needs and each meal and snack needs to be balanced and nutrient-packed.”

It’s also why the UK Departments of Health recommend that children are given a supplement of vitamins A, C and D from the age of one-to-five², to help support even a healthy balanced diet. Research by Growingupmilkinfo.com[2] surprisingly found eight out of 10 parents were not aware of this advice.

Growing Up Milk is made from cows' milk but it is enriched with key nutrients that toddlers need like vitamins A, C and D, iron and calcium. Giving your Little One-der two 150ml beakers of Growing Up Milk each day is an easy way to help provide them with the extra nutrients they need, as part of a healthy balanced diet.

NEWS FROM PIZZAEXPRESS

MORE ON TOP, LESS ON THE BOTTOM!

New style Leggera pizzas make the American Hot permissible for weight watchers


PizzaExpress, the first to offer a deliciously skinny 500 calorie pizza, continues to transform lighter options on the high street with the launch of its new style Leggera.

Bringing indulgent ingredients back on the menu for calorie-conscious diners, the new Leggera pizzas are characterised by a new lighter, crispier dough base, allowing space for previously off-limit toppings including pepperoni and goats cheese, while remaining under 500 calories.

Leggera fans will now be able to enjoy PizzaExpress favourites without troubling the waistline. The new American Leggera, which has all the punchiness of its classic cousin, is topped with pepperoni, light mozzarella and tomato, with the new American Hot Leggera offering a welcome twist on this, getting its kick from a dosing of jalapeno peppers. The Padana Leggera, topped with goats cheese, spinach, red caramelised onions and garlic oil, is another new addition that is heavy on taste and light on the conscience.


Model and Leggera fan Jodie Kidd, who has been eating at PizzaExpress ever since she started modelling, comments: “I love the classic Padana pizza – I adore goats cheese and with the spinach and caramelised red onions it’s a winning combination. How PizzaExpress has managed to put all that flavour onto a pizza with just 500 calories amazes me!”

Nutritionist Juliette Kellow comments: "Weight-conscious diners who want to cut down on calories but not on taste will love the new style Leggera range. They're the perfect balance of more on top, less on the bottom! And it's great to see that it's still possible to order an American Hot pizza, even if you're managing your weight".

All Leggera pizzas are inspired by a classic fresella bread from Naples – an Italian bread with a hole in the middle - where the dough at the centre of the pizza is replaced by a fresh salad of rocket and ricotta salata cheese.

The new style Leggera pizzas are available from 10th January 2012 in all PizzaExpress restaurants across the UK.

ENDS

For more information please contact Alex Whitelaw at PizzaExpress at alex.whitelaw@pizzaexpress.com or 01895 263146 / 07766 368187





Notes to Editor

The Leggera Range

• Six New Style Leggera Pizzas

Each Leggera pizza is 500 calories, at least 30% lighter in calories compared to the average of PizzaExpress’ standard pizzas, and between 4.5g and 8g in saturated fat. However, because each pizza is handmade to order by our pizza chefs, there is always room for a little variation.

American Leggera – pepperoni, light mozzarella, tomato.
American Hot Leggera – pepperoni with a choice of hot green, roquito or jalapeno peppers.
Gustosa Leggera, which is Italian for tasty – prosciutto cotto ham, light mozzarella, Portobello mushrooms, yellow peppers, thyme.
Padana Leggera – goats cheese, spinach, red and caramelised onions, garlic oil.
Pollo ad Astra Leggera – chicken, light mozzarella, sweet peppadew peppers, Cajun spices, red onions, garlic oil.
Pomodoro Pesto Leggera – marinated Santos tomatoes, fresh basil, pesto, light mozzarella, garlic oil.

• Leggera Wine

A glass of Leggera wine is the perfect complement to a Leggera pizza – together they add up to just 600 calories. PizzaExpress is the first restaurant on the high street to develop a wine that is both lower in calories and alcohol, while really delivering on taste. Specially blended for PizzaExpress, Leggera wines contain 25% fewer calories and 25% less sugar and alcohol than an average wine from its wine list. The secret behind their reduced calories and alcohol content lies in the early harvesting of the grapes, while sugar levels are still low.

• Two Leggera wines are available. The Leggera Sangiovese (9.5% ABV) and the Leggera Pinot Bianco (9% ABV).

Weight Watchers Pro Points

• American Leggera, 13 Weight Watchers Pro Points
American Hot Leggera, 13 Weight Watchers Pro Points
Gustosa Leggera, 11 Weight Watchers Pro Points
Padana Leggera, 14 Weight Watchers Pro Points
Pollo ad Astra Leggera, 12 Weight Watchers Pro Points
Pomodoro Pesto Leggera, 13 Weight Watchers Pro Points

PizzaExpress and its commitment to healthy eating

• PizzaExpress is commitment to providing handmade, delicious pizza using top notch ingredients. The restaurant group has signed up to the Government’s Responsibility Deal and is constantly working hard behind the scenes to make its menu as healthy as possible without compromising on taste. The introduction of the Leggera range in 2009, and its evolution is a key part of this work.

• In 2009 Which?, the independent consumer advice magazine, conducted a report, testing the nutritional content of pizzas from leading UK restaurant chains. The report found PizzaExpress pizzas to be the lowest in fat and calories and the best for taste.

NEWS FROM HARD ROCK

SHOW SOME SUPPORT FOR THE BOSS

Hard Rock announces its global search for the next big name in rock with a slot on the Hard Rock Calling 2012 bill alongside Bruce Springsteen

Hard Rock are offering a once in a lifetime opportunity for one band to support the legendary Bruce Springsteen and the E Street Band at 2012’s Hard Rock Calling. Coined Hard Rock Rising the global battle of the bands competition will see local bands from all corners of the planet rocking it out to win the prestigious slot alongside The Boss and some of music’s finest performers.

Taking place from 13th-15th July Hard Rock Calling is now one of the UK’s, and the world’s, premier festivals. Housed in London’s iconic Hyde Park, the annual event has seen headlining performances from acts including The Killers, Bon Jovi, Stevie Wonder and Aerosmith. For the fourth year running the event has played host to one lucky band plucked from obscurity and thrust into the limelight alongside some of the industry’s biggest names.

Hard Rock, in a partnership with online music services company ReverbNation, will host an open registration for bands from Friday, 6th January through Tuesday, 17th January 2012. The combination of Hard Rock’s iconic brand and ReverbNation’s extensive network of over 1.8 million artists around the world, will give great undiscovered bands an international stage to jumpstart their careers.

“Hard Rock believes it is critical to support emerging artists and discover new musical talent through the Hard Rock Rising program,” said John Galloway, Vice President and Chief Marketing Officer for Hard Rock International. “We are confident our partnership with ReverbNation will help us secure world-class talent that we can showcase to the international music community at this year’s Hard Rock Calling festival.”

“Hard Rock is a worldwide icon of music, the perfect brand to provide this opportunity to deserving artists,” added Mike Doernberg, ReverbNation CEO and Co-founder. “From day one here at Reverb, we’ve been all about the artist and opportunities like Hard Rock Rising extend that mission exponentially.”

To register future UK rock stars bands can visit the London, Manchester and Edinburgh Hard Rock Cafe Facebook pages. Following open registration, fans decide who moves on to the live performance phase of the program and can vote on any Hard Rock’s Facebook page by downloading free tracks from bands of their choice. For full rules and a list of participating locations visit www.hardrock.com. Once fans have chosen their favorites Hard Rock Cafes around the world will host live battles will take place. Followed by a fan picked top 10 and then a panel of celebrities and industry professionals picking the first, second and third places.

The winner will not only win the place on the bill alongside Springsteen, but also the ultimate rockstar treatment during their time staying in London throughout the festival. Second and third place bands will receive $5,000 and $2,500, respectively, in ReverbNation PROMOTE IT credits, a revolutionary tool that creates targeted, highly effective Facebook advertising campaigns for musicians and venues promoting songs, Facebook pages and concerts.

-ENDS -
For more information please contact Ourhai Turkhan or David Wade at Frank PR on 0207 693 6999 / hardrock@frankpr.it
Notes to editors:

After fans choose their favorites, participating Hard Rock Cafe locations around the world will host a series of live competitions featuring these local bands. One winner will be selected from each location by the other participating bands. These local winners will be narrowed down to the top ten bands worldwide via fan voting on participating Hard Rock Facebook fan pages. Finally a panel of celebrity judges and music industry professionals will select the top three winners.


Hard Rock Calling, an iconic festival now in its seventh consecutive year, has established itself as one of the UK’s premier outdoor music events. The 2012 festival will take place from Friday, July, 13 to Sunday, July 15 in London’s Hyde Park. Headliners for the festival will include Bruce Springsteen and the E Street Band, who will take the Main Stage for their second Hard Rock Calling performance. Hard Rock Calling 2012’s performers will join a long line of rock ‘n’ roll greats who have taken the stage at this iconic festival including: Aerosmith, Eric Clapton, Neil Young, Paul McCartney, Stevie Wonder, The Who, Pearl Jam, Peter Gabriel, The Killers, The Police, Rod Stewart and Bon Jovi. Hard Rock Calling, produced by Live Nation and presented by Hard Rock International, is a unique and historic musical event with a main stage, second stage, renowned bands, on-site Hard Rock Cafe, as well as a variety of additional attractions. For further information on the 2012 artist lineup and ticket details, visit www.hardrockcalling.co.uk.

Visit www.hardrock.com for details on event dates and times, and head to a Hard Rock Cafe location in your city to watch your favorite local bands battle for the opportunity of a lifetime!

About ReverbNation
ReverbNation provides over 1.8 million artists, managers, labels, venues, festivals/events and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Their array of distribution and promotional solutions provide the hands-on tools and actionable insights that allow them to reach their goals in an increasingly complex music industry. The company operates worldwide with customers on every continent. Over 30 million visitors come to reverbnation.com every month. For more information, visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.

About Hard Rock International
With a total of 174 venues in 53 countries, including 137 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.