Thursday, 20 February 2014

NEWS FROM PREMIER INN


Premier Inn reveal just what the nation wear to bed

A keen one in ten Brits get into their bed clothes as soon as they get in from work, with the average Brit donning their favourite pyjamas at precisely 9.11pm according to new research from the UK's best loved hotel chain, Premier Inn.

The hotel chain polled over 2,000 adults on their sleepwear habits and revealed that just under half the nation (48%) are at their happiest when in their pyjamas with a further comfortable 23% of the nation admitting to having spent the entire weekend in their PJs on more than one occasion.

The poll by Premier Inn revealed British ladies have opted for a more laid back approach to their sleep attire, with 17% of the women polled admitting to wearing an 'old' nightie or t-shirt. Only one in twenty women opt for a pretty nightie or camisole set, whilst 18% of the men polled wear pyjamas and the rest choosing to wear just boxer shorts and a t-shirt.

It seems that the women polled had good intentions when they first met their partner to wear more attractive sleep wear, but on average, eight months into the relationship women become more relaxed and replace their pretty camisoles for scruffy pyjamas – with an honest 39% of women said they are past caring what their other half thinks of their sleep wear.

In fact, the only time we tend to make an effort in our night attire is when staying at a hotel with 34% of respondents admitting to taking their best nightwear if they are staying away from home. A further one in five go out and buy brand new sleepwear if they have to stay in a hotel.  A quarter of those said it’s because it’s usually a special occasion and a paranoid 15% said they want respectable nightwear in case they get spotted by hotel staff.

A spokesman for Premier Inn said: ‘’We think it's great Brits have a casual and laidback approach to their nightwear. For many, it is the only time you can be safe in the knowledge that no one will be concerned about what you're wearing and most importantly, feeling comfortable in your sleeping attire is certain to help towards a great night's sleep.

Many adults view staying in hotels as a real treat and often a hotel stay can be coinciding with a special occasion so it’s nice that people are making an effort when it comes to what they wear to bed.’’
The study also found that 30 per cent of men would turn their nose up to a woman who wore a floor length nightie to bed. Other bedtime garments that were off limits in the bedroom include a cartoon character night shirt (10%) and an old football shirt (10%).

Women also revealed that novelty boxer shorts, pyjamas with characters on and striped pyjamas were also deemed a no-no. 



For further information please contact the Premier Inn team on 020 7693 6999 or email premierinn@frankpr.it