Friday, 28 December 2007

News from Heinz

Heinz Tomato Ketchup hits record sales

IT’S A kitchen cupboard classic, and for many a mealtime essential, and this week Britain’s much-loved Heinz Tomato Ketchup makes history as it reaches the £100 million mark for the first time – lining up enough bottles of the iconic sauce to stretch all the way to Australia .

In the last 12 months alone Britons have consumed 933 million tomatoes via bottles of Heinz Tomato Ketchup, equating to 73 million bottles of the red sauce. That adds up to more than one bottle for every man, woman and child in the country and enough sauce to fill 13 Olympic-sized swimming pools .

This has been the most successful year since the sauce hit the UK’s shop shelves in 1876, with Brits dolloping enough ketchup on their plates to fill an extra 2.6 million bottles of Heinz Tomato Ketchup. Briton’s are passionate about their favourite sauce with 66% professing they ‘love’ the brand.

Dave Woodward, President, Heinz UK & Ireland, is proud of the condiment’s success, saying: “Other ketchups have come and gone but with well over half of all UK households now regularly buying Heinz Tomato Ketchup, the message in the bottle is clear: Heinz is the tomato ketchup.”

Heinz Tomato Ketchup – the facts

• 11 billion packets are sold around the World every year – that’s nearly two packets for every person on earth
• Heinz Tomato Ketchup has been exclusively approved by NASA for use on the International Space Station
• During the manufacturing process, if Heinz Tomato Ketchup pours unaided at more than 0.028mph it is rejected

No comments: