Monday, 13 July 2009


Honey Monster goes Bananas for new cereal

Mums beware – Honey Monster is introducing his most a-peel-ing cereal yet - Banana Puffs! Based on the much loved Sugar Puffs the new banana flavoured cereal is part of the big furry fella’s mission to put fun and excitement back into breakfast time.

Banana Puffs, which is the first ever limited edition cereal to be produced by Honey Monster Foods, is set to hit shelves across the UK from August. Designed with kids in mind the new cereal not only tastes great but contains no artificial flavours, colours or preservatives and is fortified with vitamins and iron so Mums can rest assured their bunch are getting everything they need.

Honey Monster, who will be appearing on the packaging for Banana Puffs, said: “Everyone knows I love Sugar Puffs, but it’s a little known fact that I love bananas too. I’ve been known to eat a whole bunch at once, sometimes without even peeling them – I am a monster after all! I’m really excited about my new flavour Puffs and can’t wait for everyone to try them. If you like the taste of Bananas as much as me then you’ll love Banana Puffs – they’ll be right up your tree!”

Jane James, Head of Marketing at Honey Monster Foods said: “Many children still skip breakfast so Honey Monster is striving to make it a more enjoyable time for families by getting kids excited about the most important meal of the day, whilst striking a balance between what kids are happy to eat and what parents are happy to feed them.”


Notes to Editors

For further information, images and to arrange interviews contact:
Frank PR on 0207 693 6999 or

For more information on Honey Monster Foods visit

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