Friday, 3 December 2010


"High heels and snow have never been a good combination for fashionista’s but today’s weather has caused the ultimate fashion hazard"

Train delays to Paris have seen 30 British fashionistas delayed at Kings Cross as they were making their way to Paris for the annual London vs Paris Sarenza high heeled race. The Paris event has been delayed by an hour as they eagerly await the arrival of the British entrants who have been making the most of the delay by training in their heels up and down the concourse at Kings Cross’

Once More Unto the Breach, Dear High Heel Fans!
Sarenza Announces the UK Teams Selected for the High Heel Race Final 2010
on December 3rd in Paris

Online shoe retailer is thrilled to announce that they have now selected 16 teams from the UK to compete against the French in the grand final of the High Heel Race 2010 on December 3rd at the Piscine Molitor, a trendy location in the heart of Paris.

The Sarenza High Heel Race is revered in France, taking place annually with hotly disputed heats across the country. The race then culminates in a star studded final in Paris. This year, to celebrate the launch of, the battle will be international, with 16 French teams facing 16 English teams.
Sarenza have thrown down the gauntlet to the British Fashion pack by inviting them to get hot on their heels, and show their French rivals that the Brits can not only out-dress them, but can out-run them too! With the fastest timed at the London Heats clocked at 6.13 seconds, the finals are sure to be closely fought and action packed.
The 16 teams from the UK are all vying for the grand prize of £2,500 worth of shoes and the title of ultimate High Heel Sprint Team 2010! Amongst our 16 UK teams, there are a lot of dedicated fashionistas and shoe lovers ready to give up everything to represent their nation and fly the flag for England in France!

Click here to see last year’s video!

Sarenza cares about all the shoe addicts out there, so until December 3rd, they are also offering supporters of the selected teams the chance to win £2,500 worth of Sarenza vouchers on
Watch this space for more news of the fastest and most fashionable Anglo-French battle since Henry V stepped stylishly onto the field of Agincourt!

- ENDS -

For more information or imagery please contact the Sarenza Press Office at Frank PR on 02076936999

Follow Sarenza on Twitter - @SarenzaUK
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About Sarenza :

- Has generated a turnover of 40 Million Euros in 2009
- Achieved over 100% growth of the turnover in the first 8 months of 2010 (compared to 2009)
- Has between 2 and 4 million unique visitors per month (source: Nielsen NetRatings Mediametrie)
- Thousands of pairs sold per day
- Sold 1 million pairs of shoes in 2010 to date, and foreseen to sell 1 million in 2010 !

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