Friday, 27 May 2011


Forget Mark: It’s Lauren and Foxy ‘Furever’

Foxy Bingo teams up with ‘The Only Way Is Essex’ star Lauren Goodger to launch new fragrance ‘Furever’

Bushy tailed internet gambling mogul Foxy Bingo unveils his first fragrance this week in partnership with ‘The Only Way Is Essex’ siren Lauren Goodger. The fragrance, ‘Furever,’ was designed with Lauren to help women everywhere unlock their inner vixen.

Created in collaboration with the perfumers behind Katie Price and Calum Best’s signature fragrances, ‘Furever’ is an infusion of fruity and floral tones with a hint of peppermint and a twist of vanilla. For fans who want to get their hands on the pink ‘eau de perfume,’ they will have to either win it at or purchase it for £19.99 exclusively at

Lauren Goodger said, “Foxy is a cheeky chappy and I was thrilled when he asked me to help him launch the perfume. I’ve had tons of compliments from people in Essex whenever I’ve worn it on a night out at Sugar Hut. It was great fun playing Posh and Becks for the photo shoot and it makes a nice change to be photographed with someone other than Mark.”

Foxy said, “I host the most popular UK bingo site and Lauren owns Essex glamour, so I always thought we’d make a winning combination. I want to give my foxy fans a fragrance that will help them feel good about themselves and unleash their inner vixen. I think that Lauren and I have come up with a real champ of a perfume in ‘Furever.’”

Foxy Bingo is the most popular online bingo site in the UK and the launch comes as TV’s most famous fox has amassed over one million bingo players on his site. The 100ml bottle is priced at just £19.99, including postage and packing and can be won at, or bought exclusively at


For more information please contact Frank PR on
020 7693 6999 /

Notes to editors

About Foxy Bingo:
Foxy Bingo launched in 2005 and is now one of the biggest names in UK bingo with more than 40 game rooms to play in. Our cards start from just 1p and we give away a whopping £1,000,000 in guaranteed jackpots every month. Join Foxy Bingo today for a special sign up offer of £10 free to play.
About digital entertainment plc is the world’s largest listed online gaming company. The Company was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated and licensed and regulated in Gibraltar, the Group has over 3,100 employees in offices in Europe, India, Israel and the US and generated total pro forma revenues of €724.1m and pro forma Clean EBITDA of €193.7m in 2009. is also licensed in Alderney, France and Italy and commands leading market positions in each of our four key product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business, our proprietary software, online gaming platforms and a strong portfolio of games collectively differentiate our customer offer compared with our competitors.


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