Thursday, 28 July 2011


Tasty bit of Crumpet!

Beefeater Grill immortalises top breakfast companion Pippa Middleton in crumpets to celebrate its new breakfast menu

Surprise star of the Royal Wedding, Pippa Middleton, has today been named Britain’s tastiest bit of crumpet. To acknowledge her ‘top totty’ status, Beefeater Grill has commissioned two giant mosaics of famous Pippa shots made entirely from crumpets.

Though her sister is set to be the future Queen it is Pippa that has been crowned the nation’s number one choice to wake up for breakfast with, in a poll of 2,000 people to celebrate the restaurant’s new nationwide breakfast menu.

The striking artworks, designed and created by food artist Laura Hadland on behalf of Beefeater Grill saw a whopping 15,000 crumpets - weighing in at over a tonne - used to recreate the socialite’s likeness. More than 100 jars of spreads, including butter, jam and Marmite were used to create shading on the 13m x 20m giant mosaics. In a feat that took more than 24 hours to complete, both a close-up of Pippa’s face as well as a ‘cheeky’ recreation of the now infamous ‘backside shot’ from this year’s Royal Wedding were depicted.

She may have been beaten to rear of the year by Carol Vorderman, but Pippa has caused a stir since she was bridesmaid to her sister, Kate, and Prince William in April. More than a fifth (21%) of the adults polled voted Ms Middleton as their ideal female breakfast companion pipping both Fearne Cotton and Cheryl Cole to the post, who came in with 17% and 15% of the votes respectively. Those least favoured to share a morning meal with included reality TV star Katie Price, newlywed Kate Moss (both 3%) and Caggie Dunlop, of Made In Chelsea fame (2%).

David Murdin from Beefeater Grill said; “We wanted to do something to celebrate the launch of our new breakfast menu and thought it would be interesting to find out who the nation would most like to share their first meal of the day with. It’s no surprise that someone as striking as Pippa has ranked as the country’s top bit of crumpet! Sadly we may not be able to guarantee Pippa as part of our breakfast offering to guests, but feel confident that they’ll enjoy our extensive range of dishes, including our very own tasty crumpets and spreads, none-the-less!”

Until 31st August 2011 two children can enjoy a breakfast for free when accompanied by a paying adult purchasing a £7.99 Premier Breakfast at Beefeater Grill. The offer is also available at Brewers Fayre, Table Table or Taybarns.

For more information about the free kids breakfast offer and your nearest restaurant visit,,, or

- Ends -

For more information, or high resolution images, please contact Paul Goodman on:

Notes to Editors:



About Beefeater Grill:

Beefeater launched in 1974 and now stands at over 130 restaurants nationwide. The new look Beefeater Grill is warm, modern and stylish and offers guests their own personal space to enjoy their dining occasion at their leisure. Our restaurants come complete with low lighting, warm cosy booth seating, contemporary artwork and a welcome smile. Today our cooking platform centres around our chargrill which gives our food that unique Beefeater Grill taste. On our menu you will find succulent chicken and fish alongside our famous steaks as well as some fantastic vegetarian dishes, starters and tempting desserts. Beefeater Grill offers great daytime value menu which are available Monday-Saturday before 6.30pm where a selected main course from just £4.99. Evening value meals are available on Monday-Thursday after 6.30pm where two courses are priced from just £10.99

Beefeater Grill supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Brewers Fayre, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years.

No comments: