Tuesday, 6 December 2011


Berry good discovery by graze.com

The lingonberry, an unlikely foraged fruit from the forests of the Nordics, is set for its UK debut as graze.com, who offer healthy snacks by post, bring the berry to British shores this December. Thought to be the only company in the UK to import the dried lingonberry fruit, the company, who offer over 100 healthy snacks and nibbles delivered straight to your door, are now including them in their latest snack combination.

Foraged from the floors of Norwegian forests the berries have been used in folk medicine for generations and in preserves, though never widely available in dried form. The berries kick a powerful health punch, containing vitamin C, provitamin A (as beta carotene), B vitamins (B1, B2, B3), and the elements potassium, calcium, magnesium, and phosphorus.

Ylva Johannesson Nutritionist at graze.com said; “Packed with a cocktail of vitamins and minerals the lingonberry is an incredible, though surprisingly underappreciated fruit! We predict the humble lingonberry to be one of the big new superfoods of 2012 and are really excited to be including it in one of our healthy punnets!”

For further information or to try a box please contact Sophie Smallwood or Tom Antoniw at FrankPR – 020 7693 6999 or email graze@frankpr.it. Please visit www.graze.com/press for product images and other bits and bobs or contact Ben Jones at graze directly on ben.jones@graze.com.

Notes to editors:

graze boxes are only available from www.graze.com and cost £3.49 including delivery using Royal Mail. The boxes fit perfectly through the letter box and arrive with the rest of your post, they are being delivered everywhere in the UK, from the Channel Islands to the Shetland Islands.

You can make a graze box even healthier if you choose one of the two ‘nutrition boxes’ put together by the nutrition team. Nutrition boxes contain only the healthiest snacks which are rich in micronutrients such as vitamins, minerals and complex omegas to give you the maximum nutritional benefit.

The company was started by seven school friends (Graham, Ben, Tom N, Neil, Edd, Tom P and Brendan) who all gave up their jobs to build the graze.com kitchen in April 2008. Their shared and continued passion to create tasty snacks that do you good has resulted in the creation of a brand new food category and a very clever route to market - Nature Delivered.

The company set up the ‘graze school of farming’ in 2010 (Reg. Charity No. 1102474). The school is based in Kabubbu in the heart of rural Uganda where students are taught how to grow, maintain and then harvest fruit from their own trees – graze.com have donated over £40,000 since 2010.

Graze.com won New Product of the Year at the Growing Business Awards in 2009 and were voted Venture Candy’s Best Food and Drink Company 2010 by Metro readers; they are also part of the Smarta 100.

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