Wednesday, 18 July 2012

NEWS FROM BURN STUDIOS




DAVID GUETTA APPEARS AS SURPRISE MENTOR TO UPCOMING DJS AT THE BURN STUDIOS RESIDENCY BOOTCAMP

Superstar DJ and Producer David Guetta passes on valuable advice to the next generation


IBIZA, Spain - Thursday, 12th July - World renowned DJ and producer David Guetta shared his expertise when he surprised eleven upcoming DJs yesterday in an intimate workshop as part of the burn studios Residency bootcamp.

Launched earlier this year, burn studios Residency is a global initiative that has seen thousands of DJs enter for the chance to win the prize of a lifetime for any passionate DJ: one of three residencies at legendary Ibizan nightspots Privilege, Café Mambo and Sankeys. This week, eleven finalists have been sweating it out at a bootcamp where they’ve been tutored by the likes of Jamie Jones, 2Many DJs, Luciano, Richie Hawtin, Sasha and David Guetta.

David Guetta surprised the eleven finalists as they were practicing their craft at Café Mambo’s brand new, state of the art studio supported by Burn. In a detailed and inspiring session, he revealed some of the secrets behind his success, and gave the hopefuls an exclusive insight into how he composes some of his signature tracks.

In the evening, one of the contestants had a taste of what could await them after being invited to play to a captive audience at a special party thrown at Cafe Mambo by Burn and hosted by Cathy Guetta. Earlier in the day, each of the budding hopefuls was asked by the team behind Residency to pick their ultimate Mambo sunset track. David announced the winning track Dirty Doering – “Ete Pluvieux” (Sascha Cawa ft Yukazu Remix), selected by Minor Lag aka Mario Nagl from Austria, and the aspiring turntablist took control of the decks just before the sun went down. 

 “Meeting the guys today and seeing their passion and excitement to learn was incredible. For me, working with fresh and new talent is inspiring and with Ibiza in my blood, I hope that they will grab this opportunity and go on to great things. It’s a pleasure to have been involved in the burn studios Residency programme, along with the other mentors and I look forward to finding out which three contestants win” said David Guetta.

Erik Hofstaedter – Burn marketing manager, Europe added: “The burn studios Residency programme is all about giving a new generation of talented DJs the opportunity to learn, develop and take their passions to the next stage. David Guetta is one of the most esteemed artists on the planet and to have him involved as a mentor alongside our other remarkable ambassadors, further underlines our dedication to nurturing bright DJ talent from around the world.”

burn studios Residency comes to a close today, where three victors will be selected by a panel of expert judges and go from being relative unknowns to an integral part of the White Island’s nightlife. While three will remain in Ibiza to embark on their residencies, the others will return home with a wealth of new experience and the knowledge that they’re now that bit closer to achieving their dreams.

For full information on burn studios Residency, please visit www.burn-studios.com  

For more information on David Guetta, please visit:

-ENDS-

About Burn
Burn is a category leader in the global energy drink explosion. The red formula is a symbol of active fire, that provides David Guetta and other drinkers the energy needed to leave their original vision on the world. Dismantling category norms, consumers embody a live-out-loud mentality, without fear of boundaries created by society. Burn is a brand of The Coca-Cola Company. Burn is available in over 80 countries worldwide.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

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