Press Release: 19th
October 2012
SLEEP-O-SCOPES REVEAL WHAT YOUR SLEEP
SAYS ABOUT YOU
The phrase ‘to sleep on it’ is
common amongst Brits who have had a tough day, and a report out today reveals
the position we sleep in reflects our mood, stress level and even personality,
with the most common way of sleeping being The Foetal position (58%),
reflecting we are subconsciously trying to de-stress in our sleep.
The
Sleep-o-Scopes research, carried out by the UK’s best loved budget hotel
chain*, Premier Inn, alongside leading British body language expert, Robert
Phipps, unveiled The Log as the second most common sleeping position
with 28% of Brits saying they sleep straight with their arms and legs by their
side. The report highlights that sleeping in such a rigid position can lead to
individuals being very stubborn and set in their ways.
Despite, over
half of the nation sleeping in a way that shows they are stressed, a quarter
say they sleep on their side with their arms stretched out [The Yearner],
meaning they are constantly on the hunt for new challenges to try and reach for
their dreams.
Not only are our
sleeping positions revealing we are stressed, but also that we are anxious and
feeling out of control, with 17% saying they sleep on their front with their
arms above their head in The Freefaller.
Premier Inn
spokesperson, Claire Haigh, says, “Many people read their horoscopes, but we
wanted to give our guests a more unique way to look at how their day might turn
out by looking at how they sleep. We have worked with Robert to develop
‘sleep-o-scopes’ and were shocked that the research revealed just how stressed
we are as a nation.
“It is important
we try and wind down after a long day and get a good night’s rest so we wake up
refreshed and ready to tackle the day ahead. Many of us experience a number of
stressful things during the day and we offer a Good Night Guarantee to ensure
our guests get the best possible sleep regardless of the day they have had.”
Robert Phipps, Britain’s leading
body language expert[i], comments, “We all know
a good night’s sleep sets you up for the following day but I don’t think many
people realise that the position they sleep in can determine how they will feel
when they wake up for the day ahead.
“We have looked at four of the most
common sleeping positions and developed Sleep-o-Scopes by looking at what the
body language tells us about how you’re feeling when you sleep and how that can
affect the new day ahead from the moment you wake up.”
Like predictions
read from the stars and the moon, Premier Inn’s Sleep-o-Scopes are open to
interpretation and rely on other influencing factors, but hope to give guests
an interesting insight to their day.
Whether guests
wake up in The Foetal, The Log, Yearner or Freefaller Premier Inn offers all
guests a ’Good Night Guarantee’ – which means if guests are not 100% satisfied
with their stay they can request a full refund. Premier Inn is so committed to
its philosophy that everyone deserves a great night’s sleep, that they recently
invested £70 million into refurbishing c. 13,000 rooms.
-
Ends -
For
further information, or imagery or the different sleep positions, please
contact the
Premier
Inn team on 020 7693 6999 or email premierinn@frankpr.it
Notes to
Editors:
Premier Inn Sleep-o-Scopes,
compiled by Robert Phipps:
1.
Foetal
People who sleep like this are
returning to their comfort zone to de-stress themselves from the day’s
activities. The higher the knees and lower the head the more internal comfort
you give yourself.
Foetal sleepers are conscientious,
ordered and like things in their place but they can over think things and worry
unnecessarily.
People who sleep like this for the
majority of the night can expect a refreshed awakening having dealt with the
previous day’s issues compartmentalising and organising while they sleep,
allowing them to feel refreshed when they wake and ready to move onward and
upward.
Foetal sleepers should be careful
not to become too stuck in their comfort zone and be prepared to take on new
challenges each day.
2.
The Log
The sleeper in this position fully
extends their head, neck, arms, legs and body all stretched out in a straight
line. The longer you sleep like this, the more rigid your thinking and you can
become inflexible which means you make things harder for yourself.
Loggers are set in their ways and
can be stubborn, liking things done their way, which can make them come across
as bossy or even aloof.
“Sleep like a log” is the old adage
and people who sleep in this straight line can wake up stiffer than when they went
to sleep. Try to relax more and let your muscles unwind from the day’s hassles
and you’ll wake up feeling more flexible in your thinking.
Loggers need to stretch themselves
each day to reach new goals and then your day is likely to be more exciting, challenging
and fun. You’ll see and feel the benefits in your body and mind as you embrace
being a more relaxed you.
3.
The Yearner
The Yearner has two possible
meanings with arms outstretched as though you are chasing your dreams,
conversely it can mean you are being chased. You feel you want more from life
and are willing to go out there and get it with both hands, ready to capture
every new and exciting challenge that comes your way.
Yearners are their own worst
critics always expecting great results in everything they do, which can mean
giving up to quickly with things that don’t go their way right from the off.
Yearners wake up eager to face the
challenges of the day, seeking out new opportunities. However, take care to
make sure what you yearn for is what you really want or you’ll spend a lot of
wasted time and energy chasing things that don’t really fulfil you.
Yearners should face each new day
as a fresh start, reviewing where they are going and what they want from the
day, then go for it and see it through with full commitment.
With the whole body outstretched
flat on their stomach, arms at right angles, hands gripping the pillow as
though holding on for dear life, physically the least comfortable position to
sleep for most adults.
Freefallers tend to feel like life
happens around them and they are just hanging on for the ride, which can make
them feel like they’re not in control of what happens.
Freefallers can wake up feeling
like they still have things leftover from the previous day, which can make them
feel over anxious about getting things done today.
Freefallers need to take control of
each new day and deal with things one step at a time until you are happy to move
to the next step. You will then be more motivated and inspired, creating
opportunities for you be the boss of your own destiny.
About
Premier Inn
Award-winning
Premier Inn is the UK’s best value hotel brand with over 600 budget
hotels and more than 46,000 rooms across
the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV
with Freeview, and WiFi internet access. All Premier Inns feature a bar and
restaurant; situated inside the hotel or adjacent, offering a wide range of
food choices.
Premier Inn is open in Abu Dhabi, Dubai and India.
Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.
Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.
Premier Inn supports Great
Ormond Street Hospital Children’s Charity. The charity needs to raise £50
million every year to support the care the hospital provides to some of the
UK’s sickest children.
