Wednesday, 31 October 2012


Press Release: 19th October 2012


The phrase ‘to sleep on it’ is common amongst Brits who have had a tough day, and a report out today reveals the position we sleep in reflects our mood, stress level and even personality, with the most common way of sleeping being The Foetal position (58%), reflecting we are subconsciously trying to de-stress in our sleep.

The Sleep-o-Scopes research, carried out by the UK’s best loved budget hotel chain*, Premier Inn, alongside leading British body language expert, Robert Phipps, unveiled The Log as the second most common sleeping position with 28% of Brits saying they sleep straight with their arms and legs by their side. The report highlights that sleeping in such a rigid position can lead to individuals being very stubborn and set in their ways. 

Despite, over half of the nation sleeping in a way that shows they are stressed, a quarter say they sleep on their side with their arms stretched out [The Yearner], meaning they are constantly on the hunt for new challenges to try and reach for their dreams.

Not only are our sleeping positions revealing we are stressed, but also that we are anxious and feeling out of control, with 17% saying they sleep on their front with their arms above their head in The Freefaller.

Premier Inn spokesperson, Claire Haigh, says, “Many people read their horoscopes, but we wanted to give our guests a more unique way to look at how their day might turn out by looking at how they sleep.  We have worked with Robert to develop ‘sleep-o-scopes’ and were shocked that the research revealed just how stressed we are as a nation.

“It is important we try and wind down after a long day and get a good night’s rest so we wake up refreshed and ready to tackle the day ahead. Many of us experience a number of stressful things during the day and we offer a Good Night Guarantee to ensure our guests get the best possible sleep regardless of the day they have had.”

Robert Phipps, Britain’s leading body language expert[i], comments, “We all know a good night’s sleep sets you up for the following day but I don’t think many people realise that the position they sleep in can determine how they will feel when they wake up for the day ahead.

“We have looked at four of the most common sleeping positions and developed Sleep-o-Scopes by looking at what the body language tells us about how you’re feeling when you sleep and how that can affect the new day ahead from the moment you wake up.”

Like predictions read from the stars and the moon, Premier Inn’s Sleep-o-Scopes are open to interpretation and rely on other influencing factors, but hope to give guests an interesting insight to their day.

Whether guests wake up in The Foetal, The Log, Yearner or Freefaller Premier Inn offers all guests a ’Good Night Guarantee’ – which means if guests are not 100% satisfied with their stay they can request a full refund. Premier Inn is so committed to its philosophy that everyone deserves a great night’s sleep, that they recently invested £70 million into refurbishing c. 13,000 rooms.

- Ends -
For further information, or imagery or the different sleep positions, please contact the
Premier Inn team on 020 7693 6999 or email

Notes to Editors:
Premier Inn Sleep-o-Scopes, compiled by Robert Phipps:
1.       Foetal
People who sleep like this are returning to their comfort zone to de-stress themselves from the day’s activities. The higher the knees and lower the head the more internal comfort you give yourself.
Foetal sleepers are conscientious, ordered and like things in their place but they can over think things and worry unnecessarily.

People who sleep like this for the majority of the night can expect a refreshed awakening having dealt with the previous day’s issues compartmentalising and organising while they sleep, allowing them to feel refreshed when they wake and ready to move onward and upward.

Foetal sleepers should be careful not to become too stuck in their comfort zone and be prepared to take on new challenges each day.

2.       The Log
The sleeper in this position fully extends their head, neck, arms, legs and body all stretched out in a straight line. The longer you sleep like this, the more rigid your thinking and you can become inflexible which means you make things harder for yourself.

Loggers are set in their ways and can be stubborn, liking things done their way, which can make them come across as bossy or even aloof.

“Sleep like a log” is the old adage and people who sleep in this straight line can wake up stiffer than when they went to sleep. Try to relax more and let your muscles unwind from the day’s hassles and you’ll wake up feeling more flexible in your thinking.

Loggers need to stretch themselves each day to reach new goals and then your day is likely to be more exciting, challenging and fun. You’ll see and feel the benefits in your body and mind as you embrace being a more relaxed you.

3.       The Yearner
The Yearner has two possible meanings with arms outstretched as though you are chasing your dreams, conversely it can mean you are being chased. You feel you want more from life and are willing to go out there and get it with both hands, ready to capture every new and exciting challenge that comes your way.

Yearners are their own worst critics always expecting great results in everything they do, which can mean giving up to quickly with things that don’t go their way right from the off.

Yearners wake up eager to face the challenges of the day, seeking out new opportunities. However, take care to make sure what you yearn for is what you really want or you’ll spend a lot of wasted time and energy chasing things that don’t really fulfil you.

Yearners should face each new day as a fresh start, reviewing where they are going and what they want from the day, then go for it and see it through with full commitment.

4.       The Freefaller:
With the whole body outstretched flat on their stomach, arms at right angles, hands gripping the pillow as though holding on for dear life, physically the least comfortable position to sleep for most adults.

Freefallers tend to feel like life happens around them and they are just hanging on for the ride, which can make them feel like they’re not in control of what happens.

Freefallers can wake up feeling like they still have things leftover from the previous day, which can make them feel over anxious about getting things done today.

Freefallers need to take control of each new day and deal with things one step at a time until you are happy to move to the next step. You will then be more motivated and inspired, creating opportunities for you be the boss of your own destiny.

About Premier Inn
Award-winning Premier Inn is the UK’s best value hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.   
Premier Inn is open in Abu Dhabi, Dubai and India.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit for full terms and conditions.

Premier Inn supports Great Ormond Street Hospital Children’s Charity. The charity needs to raise £50 million every year to support the care the hospital provides to some of the UK’s sickest children.

[i] Robert is one of the UK’s best known body language experts and has given his commentary and analysis of all the major party political leaders since 2002. Throughout the General Election  was GMTV's guest of the month following the campaign trail and giving his analysis on the weekly Prime Ministerial debates.

Resident expert on the “Trisha Goddard Show" for more than eight years with well over 100 appearances whilst also working for several years as guest analyst on Big Brother's Little Brother.

Robert has also written a book titled “Body Language - It's What You Don't Say That Matters"

His work has been featured on BBC Radio 4’s 'In Business' and was part of BBCs team for their prime time “Rogue Traders” show and is regularly called upon to comment on political events for many of the BBC’s radio and news broadcasts.

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