Friday, 24 August 2012


Ocado Low Price Promise
Ocado targets Blackpool with new money saving tool

(8th August 2012) ONLINE GROCER, Ocado, pledged today to beat the price of all comparable Tesco shopping baskets with the launch of its Low Price Promise. The money saving initiative, which will be trialled in Blackpool, is an extension of Ocado’s existing Tesco Price Match scheme.

Not only will the UK’s biggest online supermarket cut out the time and hassle of check-out queues, but it will save cash too. Customers can shop online as normal, whilst a clever tool will monitor comparable groceries, including favourite household brands along with certain Waitrose and Ocado own-label products, adding them together for a cumulative total which will then be compared to an equivalent order at If it would have cost the customer less with Tesco, Ocado will provide a money-off voucher for the difference, plus a little bit more. 

The new Low Price Promise will also honour any current promotions, providing even greater savings on top of its Tesco Price Match policy which already offers low prices on over 7,000 of the nation’s favourite grocery products, from Tropicana orange juice and Kellogg’s cornflakes, to Rachel’s Organic yoghurt and Pizza Express’ range of ready-made pizzas.

The Low Price Promise is also available on the popular Ocado on the Go app, providing customers with basket-filling flexibility and great deals around the clock. Details are available at the following link:

Jason Gissing, Ocado Co-Founder, comments: “At Ocado we’re committed to providing the very best range, customer service and value for our customers. We have matched Tesco’s prices on branded goods for many years.  Now with our Low Price Promise we’re going one step further by giving customers a money off voucher if we don't beat Tesco on comparable branded and own label goods.  As the name says, this is a promise to our customers. We won’t just match Tesco prices. We’ll beat them."

For more information please contact:
Estelle Boon                            Tel: 020 7693 6959    Email: 
Candida Lathbridge                Tel: 020 7693 7491                 Email: 
Rochelle Collison                    Tel: 020 7693 7496     Email:

About Ocado:
Ocado ( was established in 2000, started trading in 2002 and is now one of Britain’s leading online supermarkets. Ocado operates a centralised distribution model which means that it does not rely upon a network of stores from which to service customers – orders are fulfilled at a unique, high-automated Customer Fulfilment Centre in Hatfield, Hertfordshire, before being loaded onto delivery vans making local routes, or transported by HGV to vans stationed at a network of regional UK distribution spokes. Ocado delivers over 25,000 product lines including Waitrose goods and a growing Ocado own-label range.

Ocado Low Price Promise:
·         At the end of a customer’s shop, Ocado will add together all the comparable groceries in the basket
·         The total price will be compared with what the customer would have paid for an
equivalent order at – including promotions
·         If the shopping would have cost the customer less from Tesco, they will receive a money-off voucher for the difference plus 1p
·         ‘Comparable groceries’ include household brands and certain Waitrose and Ocado own-label groceries
·         Minimum spend - £40
·         To redeem your voucher on your next shop, enter your unique voucher code at the checkout

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