Ocado Low Price Promise
Ocado targets Blackpool with new
money saving tool
(8th August 2012)
ONLINE GROCER, Ocado, pledged
today to beat the price of all comparable Tesco shopping baskets with the
launch of its Low Price Promise. The
money saving initiative, which will be trialled in Blackpool, is an extension
of Ocado’s existing Tesco Price Match scheme.
Not only will the UK’s biggest online supermarket cut
out the time and hassle of check-out queues, but it will save cash too.
Customers can shop online as normal, whilst a clever tool will monitor
comparable groceries, including favourite household brands along with certain Waitrose
and Ocado own-label products, adding them together for a cumulative total which
will then be compared to an equivalent order at tesco.com. If it would have
cost the customer less with Tesco, Ocado will provide a money-off voucher for
the difference, plus a little bit more.
The new Low
Price Promise will also honour any current promotions, providing even
greater savings on top of its Tesco Price Match policy which already offers low
prices on over 7,000 of the nation’s favourite grocery products, from Tropicana
orange juice and Kellogg’s cornflakes, to Rachel’s Organic yoghurt and Pizza Express’
range of ready-made pizzas.
The Low Price Promise is also
available on the popular Ocado on the Go app, providing customers with
basket-filling flexibility and great deals around the clock. Details are
available at the following link: http://www.ocado.com/webshop/getStaticContent.do?siteId=22753.
Jason Gissing, Ocado Co-Founder,
comments: “At Ocado we’re committed to providing the very best range, customer
service and value for our customers. We have matched Tesco’s prices on branded
goods for many years. Now with our Low
Price Promise we’re going one step further by giving customers a money off
voucher if we don't beat Tesco on comparable branded and own label goods. As the name says, this is a promise to our
customers. We won’t just match Tesco prices. We’ll beat them."
-Ends-
For more information please contact:
Rochelle Collison Tel: 020 7693 7496 Email: rochellecollison@frankpr.it
NOTES TO EDITORS
About Ocado:
Ocado (www.ocado.com) was established in 2000, started trading in 2002
and is now one of Britain’s leading online supermarkets. Ocado operates a
centralised distribution model which means that it does not rely upon a network
of stores from which to service customers – orders are fulfilled at a unique,
high-automated Customer Fulfilment Centre in Hatfield, Hertfordshire, before
being loaded onto delivery vans making local routes, or transported by HGV to
vans stationed at a network of regional UK distribution spokes. Ocado delivers
over 25,000 product lines including Waitrose goods and a growing Ocado
own-label range.
Ocado Low Price Promise:
·
At the end of a customer’s shop, Ocado will
add together all the comparable groceries in the basket
·
The total price will be compared with what
the customer would have paid for an
equivalent order at tesco.com – including
promotions
·
If the shopping would have cost the customer
less from Tesco, they will receive a money-off voucher for the difference plus 1p
·
‘Comparable groceries’ include household
brands and certain Waitrose and Ocado own-label groceries
·
Minimum spend - £40
·
To redeem your voucher on your next shop,
enter your unique voucher code at the checkout
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