BRITAIN’S BREAKFAST BLUES: A THIRD OF
KIDS SKIP BREAKFAST
NEW RESEARCH REVEALS PARENTS CAN’T
FIND THE TIME FOR A FAMILY BREAKFAST
Research
released today, xx July 2012, conducted by nationwide restaurant chains Brewers
Fayre and Table Table, has revealed that more than a third of children (37%) in
the UK are skipping breakfast – most because parents say they simply don’t have
the time to give their kids a healthy start to the day. This is despite almost
all of the parents polled (98%) stating that they believe breakfast to be the
most important meal of the day.
In
addition to time pressures, other reasons for children missing breakfast
include saying they aren’t hungry and that they are bored with eating the same
thing every day. Worryingly two in one hundred under-15s said they skip breakfast
in a bid to lose weight and 75% state that they never have fruit in the
morning.
Children
in Glasgow were reported as being the worst culprits when it comes to skipping
breakfast, with 47% of Glaswegian parents saying that their children have
nothing to eat in the morning. Other cities that were revealed as ditching
breakfast regularly were Newcastle, Nottingham, Birmingham and London; all
claiming that time and a lack of variation were the main factors.
More
than two thirds of parents surveyed (78%) say they wish they had more time to
sit down and enjoy breakfast with their children in the morning. 61% of the children
surveyed echoed this, saying they would like to sit down for breakfast with
their parents more often, with 5% claiming they have NEVER experienced a family
breakfast.
With
the summer holidays about to kick off, celebrity foodie and Masterchef winner
Liz McClarnon is backing Brewers Fayre and Table Table’s campaign to get kids
excited about breakfast again. “I was so surprised to discover that over a
third of children in the UK are missing breakfast regularly and even more so
that almost one in ten children don’t even think that breakfast is an important
meal. The summer holidays are such a great time to start forging good habits
with the kids and get them enjoying breakfast again so they will look forward
to it, rather than skipping it”.
Brewers
Fayre and Table Table Restaurants all across the UK are encouraging children
aged between the ages of 8-15 to make up an exclusive, new Kid’s Breakfast
Taster Panel over the school summer break, to help test drive the brand new
breakfast menu, with guidance from some expert chefs. Thirty children from
across the UK will be chosen to join Brewers Fayre and Table Table chefs for a
tongue-tingling tasting session, and armed with their taste buds, will be
presented with an assortment of breakfast dishes from the new menus to cast
their opinion on.
All kids
across the UK can enjoy a great start to the day with a free breakfast at
Brewers Fayre and Table Table. Kids under the age of 16 can eat free when
dining with a parent or guardian and can enjoy any breakfast they please from
the variety available including cooked breakfasts, cereals, porridge, fresh
fruits, crumpets and much more!
Kids can
find out more information and enter to win a place on the ‘Kids Breakfast
Taster Panel’ via www.brewersfayre.co.uk/tasterpanelor
www.tabletable.co.uk/kidstaster
before midnight on Thursday 26th July 2012. Full terms and
conditions apply and are available on the websites.
-ENDS-
For further press information, please contact Julie-Anne
Power, Elaine Jones or George Costi on WHR@frankpr.it
/ 020 7693 6999
Notes to Editors:
Research of 1,002 UK
adult parents and 1,002 UK children (aged 8-15) conducted by Censuswide, July
2012.
Additional survey
findings include;
- 33% of UK parents wish that their children ate
breakfast more often.
- 15% of parents polled stated that they would
like their children to eat a healthier breakfast.
- Cereal, toast and fruit were polled as being
the favourite breakfasts of UK children.
- 23% of parents wish they could offer their
children more variety at breakfast time.
- 59% of UK adults claim that when they do have
the chance, they enjoy sitting down with their children to have breakfast.
- When asked about their ideal breakfast
companion, UK kids claimed they would most like to share breakfast time
with One Direction, followed by David Beckham, Ant & Dec, Rihanna and
Wayne Rooney.
About Brewers Fayre
Brewers
Fayre is a popular family favourite, serving great value food in a warm and
family friendly pub restaurant environment. Brewers Fayre pub restaurants make
every guest feel special and are designed to cater for all, from those seeking
a quieter meal for two or through to those seeking to dine as larger family
group.
Brewers
Fayre restaurants offer excellent value – deals including our 2 main meals for
£10 offer Monday to Friday before 6.30pm; 15 tasty dishes available which
include a wide range of traditional pub classics, such as Hand Battered Fish
and Chips, Gammon Steak and Beef and Ale Pie, which are perfect for an everyday
treat. Plus you can order 2 desserts for £2!
Brewers
Fayre has an extensive and delicious children's menu, featuring main meals from
just £3.99 and including dishes such as sausage and mash, tomato pasta and
chicken curry. Brewers Fayre offer an excellent Meal Deal option of £4.50 for
any kid’s main meal and dessert!
Buffet Place
Join us at
our Buffet Place and try our theme night buffets available 7 days a week,
including a hearty carvery all day Sunday. All
you can eat buffets from £5.99/£6.49 and kids eat for £4.49.
Choose from:
Chinese Night -
Mondays from 5pm
Pie Night – Tuesdays
from 5pm
Tex Mex Night -
Wednesdays from 5pm
Curry Night -
Thursdays from 5pm
Chip Shop Night -
Fridays from 5pm
Chicken Shack – Saturdays
from 5pm. £8.99/£9.99
Sunday Carvery – 12
noon ‘til 8pm. Starter and a main for £8.99/£9.49 or 3 courses for
£10.99/£11.49.
About Table Table
Table Table
launched in 2008 and now has over 110 restaurants throughout the UK. The menu
has been created to include classic pub
dishes, served by friendly and helpful staff at great prices. Our chefs are
passionate about food, whether it's the hand-battered fish and chips, the
chocolate fudge sensation cake or or the mouth-watering steak and kidney pie
with its signature ceramic blackbird, Table Table can guarantee good food and
great service.
For children there's a wide choice on
the Kid's Menu, with everything from Chicken Goujons and Spaghetti Bolognese to
Ice Cream Sundae and Mini Chocolate Challenge. Parents also have good reason to
love the Kid's Menu too, because with every adult meal purchased, one kid's
meal is just £1 between Monday - Saturday 11:30am - 6:30pm.
Brewers Fayre and Table Table both
support Great Ormond Street Hospital Children’s Charity. The charity needs
to raise £50 million every year to support the care the hospital provides to
some of the UK’s sickest children.
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