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In an eleventh hour swoop on transfer deadline day, Frank PR has secured the services of the highly-sought after Frank P Aardvark. Snaffling the African mammal from under it's rivals' noses, Frank P Aardvark will become the agency's unofficial, official spokesperson. Working closely with the national newspaper cartoonist Neil Kerber, Frank P will take on the role of announcing agency news and client wins on an ongoing basis.
Frank PR CEO and Founder Graham Goodkind was clearly delighted with the new signing. He said: "We're very excited to have Frank P Aardvark join the team. In particular, his 'work aard, play aard' ethos really impressed us. The PRCA has talked about having more diversity in the PR industry and we think Frank P will certainly be leading the way in this respect."
Goodkind refused to be drawn on the length of contract and personal terms, but according to inside sources Frank P Aardvark's agent was pushing for a deal worth 50,000 ants a week to join Frank PR.
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