NEWS FROM SODA STREAM

GET BUSY WITH THE FIZZY!
80’s favourite, “SodaStream” makes a comeback

Back in the days of fluorescent odd-socks, cycling shorts, stonewashed denim, Bros and Rainbow Brite, a fizzy drinks-making machine took the nation by storm……
If you remember SodaStream, you were either one of the lucky kids who had one – or the one who didn’t and dreamed of your very own fizzy-drink factory.

Comedian Tommy Cooper had appeared in SodaStream’s ads in the 1970s, showing you could make fizzy drinks ‘Just like that’. A decade later, almost everyone seemed to be getting 'busy with the fizzy.' and every kid was begging their parents for their very own soda maker.

Well, now Sodastream is back, to give a whole new generation of fans the chance to ‘get busy with the fizzy’ and make their own soda in a range – or combination – of different flavours.

An exclusive SodaStream Pop-up Shop will open in Central London in mid-December selling limited-edition products. SodaStream is priced at £59.98 for the soda making unit, with flavours and gas canisters starting from £2.99. You can also buy SodaStream via sodastream.co.uk and selected stores (listed on the website).

The 80s favourite has had a sleek makeover and is available in a range of designs and colours, including chrome, red and white; whilst flavours are now all low-sugar or no-sugar and flavours include Cola, Lemonade, Tonic and vitamin-rich ‘Energy’.

Follow SodaStream on Twitter @sodastreamuk.

Mark Wyatt, the man behind bringing SodaStream back to the UK, says “We hope the nation will enjoy getting busy with the fizzy all over again.”

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More information:
Frank PR - 020 7693 6999 / getbusywiththefizzy@frankpr.it


SODASTREAM FACTS

History:
• The ‘home carbonation’ system that preceded SodaStream was invented in 1903, by Guy Gilbey of London Gin Distillers

• He sold the machine, which added sparkle to tap water via a pressurised carbon dioxide cylinder, to Britain’s wealthy households

• They were seen as so fashionable by the upper class that even the Royal Household had one!

• In the Twenties, flavour concentrates were introduced, such as Cherry Ciderette and Sasparilla and its popularity really took off

• The following decade the firm launched its Vantas model, also known as 'The Penny Monster', which was sold to shopkeepers to make drinks for their customers.

• SodaStream became a cult of the 1970s and 80s. Its popularity later spread to other countries, including Australia, New Zealand and Germany

• Milkstream was a variation on the SodaStream for making milkshakes, created by the same company. The ingredients (milk, ice cream and Crusha syrup) were mixed in a tall glass and inserted into the machine, so that the wand extended into the glass to froth up the shake

• Milkmen were even recruited to sell products door-to-door!

• Lenny Henry appeared in ads to promote a new flavour range in the 1990s

• SodaStream is now owned by Israeli-based company, Soda Club, which offers a variety of more healthy soft drink flavours (such as diet drinks) alongside original syrup flavours


How it works:
• Just fill the carbonating bottle

• Screw the bottle into the drinksmaker

• Press the button until you get the famous SodaStream buzz (3-5 times depending on how fizzy you like it)

• Add your flavour concentrate

• With no batteries or electricity, the new SodaStream is a highly energy-efficient small appliance. The power supply comes from Alco2Jet Cylinders which are refillable

• Did you know that every one litre bottle of SodaStream you make saves three aluminium cans? That means that over 3 years, a family of four could slash their soft-drink-related packaging usage by over 90%


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NEWS FROM DRINKAWARE

BRITS WILL GUZZLE AT LEAST 602 MILLION UNITS OF ALCOHOL IN DECEMBER

Drinkaware launches nationwide review of festive drinking habits

At least 602 million units of alcohol will be consumed at festive celebrations in December according to new research launched today (10th December) by alcohol awareness charity Drinkaware*. The equivalent of 265 million pints, 602 million shots of vodka or 286 million glasses of mulled wine will be guzzled on Christmas Day and work Christmas parties, with nearly half (47%) predicting they will drink more than the recommended daily unit guidelines.**

To determine the extent of British festive drinking, Drinkaware is today unveiling a live examination of the nation’s drinking habits. A seven square metre screen in Covent Garden in central London will link to a festive version of the charity’s unit calculator on the Drinkaware website*** available at www.drinkaware.co.uk, allowing people to enter what they’ve had to drink in the last 24 hours, compare their drinking to the rest of the nation and see how their calorie intake from alcohol fares against other festive food treats. Similar events in Glasgow, Leeds and Birmingham will make it easy for people across the country to take part in what is believed to be the largest-scale interactive assessment of the nation’s drinking ever undertaken.

According to Drinkaware research, one in seven GB adults (14%) drink more than they mean to over Christmas while one in six (16%) say December is the one month of the year they can drink and not feel guilty. More than one in three Brits (36%) will go to three or more festive-related events and more than half (53%) say they will drink alcohol at most or all festive parties they attend. More men are expected to drink over their unit guidelines during the festive season (54%) than women (41%).

Chris Sorek, Chief Executive of Drinkaware, says: “For many people, December and the festive season is a time for getting together with loved ones and celebrating over a drink or two, or even more! It might feel like party time, but it’s still really important to keep track of how much you’re drinking - the long term effects of drinking to excess can last for much longer than Christmas.

“Although it seems an enormous amount, it’s likely that 602 million units is actually an underestimate of how much alcohol we’ll slug over the festive season. Conducting an experiment to find out what Britain is drinking this Christmas will encourage people to think about how much they’ve had to drink over the last 24 hours and help to educate them about units at the same time.”

Information gathered from the live screen in Covent Garden and other events across the country will be captured on the Drinkaware website with a rolling average for each day. The survey will run for a month, the screen in Covent Garden will be live for one week while Glasgow, Leeds and Birmingham activity will run for five days. Results of the Drinkaware interactive survey will be reported in early 2010.

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For further information, including interviews with spokespeople, please contact:

020 7693 6999/07890329191, drinkaware@frankpr.it

Drinkaware – 020 7307 7465 or 07827 971744, smccann@drinkaware.co.uk

Notes to Editors:
*Unit equivalents calculated by multiplying the average number of units consumed at festive occasions in December by the average number of occasions attended and extrapolated to the wider population of adults of drinking age. ICM interviewed a random sample of 2010 adults aged 18+ in GB from its online panel between 27th-29th November 2009. Surveys were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.co.uk
**1 pint of 4% beer = 2.27 units; 1x175ml glass of mulled wine (12%)= 2.1 units; 1x25ml shot of vodka (40%)= 1 unit.

Drinkaware advises men to stay within the recommended guidelines of 3-4 units of alcohol per day (equivalent of a pint and a half of lager) and women to stay within 2-3 units per day (equivalent of a 175ml glass of wine).

***The unit calculator will be a focal point of the Drinkaware home page ‘takeover’ for December and will also be placed as an MPU on third party-sites such as MSN and Yahoo throughout the month. (An MPU, otherwise known as a multi-purpose unit is a square online advert usually found embedded in a web page in a fixed placement. Called ‘multiple purpose’ as it is a flexible shaped blank ‘canvas’ in which you can serve flat or more interactive content as desired. See also Rich Media, Universal Advertising Package).

• Drinkaware provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works alongside the medical profession, the alcohol industry and government to achieve its goals. For further information visit www.drinkaware.co.uk

NEWS FROM PREMIER INN

WHITBREAD TARGETS 26% REDUCTION IN CO2 EMISSIONS BY 2020 AS IT GAINS CARBON TRUST STANDARD

– Company reports saving of 8,562 tonnes of CO2 against business as usual
– Chief Executive launches ‘Good Together’ sustainability strategy

Whitbread, the UK’s leading hotel and restaurant group, has today (7 December) announced plans to reduce its carbon emissions by 26% by 2020.

The move, which comes as international leaders push for further action on tackling global emissions at Copenhagen, is the company's first statement of intent on carbon reduction and will form an important part of its ‘Good Together’ corporate sustainability strategy.

At the same time, Whitbread is reporting that from 2007 to 2009, the company improved its carbon efficiency by 4%, which is equivalent to saving 8,562 tonnes of CO2 – or taking 2,446 cars off the road.

CARBON TRUST STANDARD
In recognition of this achievement, Whitbread has today been awarded the Carbon Trust Standard. The Carbon Trust Standard is the world’s first award that requires organisations to measure, manage and reduce their carbon footprint and actually make real reductions year-on-year.

Alan Parker, CEO of Whitbread, said: “Whitbread has always put a high value on being a responsible business. Committing to this carbon reduction target is a statement of our determination to drive down emissions and ensure that we operate as efficiently and sustainably as possible. By taking the lead, we can help our customers to make a difference and show that action on the environment is most effective when we all work together.”

WHITBREAD'S GOOD TOGETHER SUSTAINABILITY STRATEGY
Good Together is the umbrella for Whitbread's company-wide initiatives to drive sustainable performance and further deepen corporate responsibility: it aims to help Whitbread’s people, customers and supply chain partners make changes to how they work and how they 'eat, sleep and drink' Whitbread. When combined, these changes will make a significant difference to the company’s overall environmental and social footprint.

“Good Together is our way of uniting the power and potential of our people, customers and suppliers so that we can make a genuine difference,” added Alan Parker. “We are at the start of an exciting journey.”

Harry Morrison, General Manager Carbon Trust Standard, said: “Being certified with the Carbon Trust Standard is proof an organisation has taken genuine action to reduce their direct impact on climate change by cutting carbon emissions. We congratulate Whitbread on this achievement.

"Both businesses and consumers share a desire for one, credible way to prove an organisation has not only measured, but actually reduced their carbon emissions year-on-year without the use of offsetting. The Carbon Trust Standard provides this credibility and we encourage more organisations to follow Whitbread in making this commitment."

Good Together will focus on seven themes, setting targets for achievement and behavioural change in each. These themes are: environment, employee engagement, sourcing of products and services, standards and performance measurement, customer engagement, health and community.

TARGETS
In addition to today’s pledge to reduce CO2 emissions by 26% by 2020, Whitbread has also confirmed the following initial targets:

• Achieve 80% of waste diverted from landfill from Whitbread Hotels & Restaurants sites by February 2012
• 100% of all Costa Coffee production to be Rainforest Alliance certified by June 2010
• Launch purpose built ‘green hotel and restaurant’ at Burgess Hill, West Sussex (to open in Autumn 2010)
• Achieve 3,000 qualifications from Whitbread Hotels & Restaurant Apprenticeship scheme. 400 Costa learners trained by the end of 2011
• Raise £1 million for WaterAid
• Enable 15,000 children to be educated as part of the Costa Foundation

More Good Together targets and actions will be confirmed and announced in due course. A special ‘Good Together Week’ (w/c 11 January 2010) will bring Whitbread people together for the first time to focus on how everyone can be involved to make a difference. Involving customers will also become a core component of the Good Together strategy with Whitbread aiming to help its customers play an active part in achieving sustainability targets. Whitbread will use its team and customer surveys to track the impact of Good Together and help to shape future action.

Whitbread operates more than 580 Premier Inn hotels across the UK with in excess of 40,000 rooms and 375 Beefeater, Brewers Fayre, Table Table and Taybarns restaurants.

Costa is part of Whitbread and is the largest and fastest growing Coffee Shop business in the UK, and second largest globally with a total of some 1,500 stores.

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For further media information, contact:
Camargue, tel 020 7636 7366
E-mail: pbrowne@camarguepr.com / bcopithorne@camarguepr.com / gbuck@camarguepr.com

Notes to editors:

View the www.whitbread.co.uk website for its 2008/09 environment report


About Whitbread:

Whitbread PLC is the UK’s largest hotel and restaurant group operating market-leading businesses in the budget hotels and restaurant sectors. Its well-loved brands are Premier Inn, Beefeater, Brewers Fayre, Table Table, Taybarns and Costa Coffee.

Whitbread PLC employs over 33,000 people and serves 9 million customers every month in its 1,800 outlets across the UK.

In the financial year ended 27th August 2009, Whitbread PLC reported a 3.1% increase in Group Revenue to £703.3 million and Underlying Profit before tax of £118.2 million down 2.7%.

Whitbread PLC is listed on the London Stock Exchange. It is also a member of the FTSE4Good Index.

NEWS FROM QUALITY STREET

ALEXANDRA BURKE BRINGS MUSICAL FESTIVE CHEER TO LONDON
Crowds set to gather for Quality Street Caroleoke

The countdown to Christmas kicks off on Tuesday 1st December with a magic moment of Alexandra Burke and swarms of Londoners singing along to top Christmas hits by Tower Bridge on Southbank.

The Quality Street Christmas sing-a-long looks set to fill the banks of the River Thames with tuneful renditions of Christmas classics including Silent Night, The X Factor star’s own No.1 hit ‘Hallelujah’ and of course the Quality Street favourite, ‘Magic Moments’.

From 11am passers-by will be treated to several hours of the nation’s favourite songstress in a winter wonderland complete with Christmas trees, snow and a church choir.

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For further information and images, please contact Frank PR on 0207 693 6999 or qualitystreet@frankpr.it

NEWS FROM DRENCH

Following classified ads placed in The Stage, The Sun and The Metro directing hopefuls to cleverhamsters.com, drench, the spring water brand, was inundated with applications from talented hamsters wanting to audition for a starring role in their new TV advert.

These hamsters were spotted outside London’s Jazz Café queuing up to show off their musical skills. The final band - ‘The Clever Hamsters’ – will be demonstrating their jazz talents in the new drench advert which will be aired on TV in December.

NEWS FROM INNOCENT DRINKS

Grandma, we want to be Number One again!

innocent big knit choir launch Christmas charity single

Having been out of the limelight for almost 30 years, former primary school popstars have reformed as the innocent big knit choir as they today launch their all-new version of ‘There’s No One Quite Like Grandma’. Six weeks after announcing their comeback, the 1980 Catholic school choir are taking on the big guns this year in a bid to become Christmas number one with their charity single in aid of the 2009 innocent big knit campaign.

14 of the original choir members who now include an architect, an HR consultant and a mortgage advisor will go head-to-head with big names such as Robbie Williams, George Michael and the much anticipated 2009 x-factor winner. The 2009 version of the 1980 hit record, which originally knocked music legend John Lennon off the number one spot, is now available on iTunes with all profits from the single* donated to innocent’s big knit charity - Age Concern and Help the Aged.

Every year, the innocent big knit sees members of the public hand-knit woollen hats for innocent Smoothies and Squeezies, and woollen warmers for innocent Veg Pots. For every woolly product sold in Sainsbury’s stores, innocent and Sainsbury’s give 35p to Age Concern and Help the Aged. Along with proceeds donated from the woolly hats, the charity single aims to raise over £250,000 supporting healthy eating and living projects for older people this winter.

The innocent big knit campaign has also attracted star backing including actress June Whitfield who has a cameo in the video and legendary record producer Pete Waterman who hopes the choir will be hot on the heels of x-factor judge Simon Cowell this year.

Pete Waterman said, "Christmas wouldn’t be Christmas without hearing ‘There’s No One Quite Like Grandma’ and I’m thrilled the choir has reformed to bring this fun record to a new audience. The charity single celebrates Grandmas everywhere and we want people to dig deep to get this song to number one to raise as much money as possible for Age Concern and Help the Aged as part of innocent’s big knit 2009. It would also be great if it gave my old mate Simon Cowell’s X-Factor single a run for its money in the Christmas chart stakes."

innocent founder Richard Reed said, "We’re really excited to be going up against so many big names in the music industry for Christmas number one. It would be a dream to see the innocent big knit choir take the top spot against the celebrities releasing singles this Christmas as well as marking the return of the charity Christmas number one record since Band Aid 20 in 2004."

‘There No One Quite Like Grandma’ is available for download now from iTunes at 79p. To view the music video and exclusive behind-the-scenes footage, log onto www.innocentdrinks.co.uk/bigknitchoir.

*A total of 42p from every download will go directly to Age Concern and Help the Aged



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For more information or to interview a member of the choir, please contact the innocent team at Frank on innocent@frankpr.it or 0207 693 6999



To find out more about The Big Knit Choir, log onto www.innocentdrinks.co.uk/bigknitchoir. Become a fan of The Big Knit Choir on Facebook and follow on Twitter @innocentdrinks (http://twitter.com/Innocentdrinks from your web browser) and if you are talking about The Big Knit Choir and want to link up with other choir fans just use #BIGKNITCHOIR in your Tweet.



Notes to editors:

· Innocent behatted smoothies, veg pots and kids squeezies are now on sale in Sainsbury’s nationwide.

· To date the Big Knit, has raised over £600,000 and the initiative sees members of the public and Age Concern volunteers knit woollen hats for innocent Smoothies and Squeezies, and woollen warmers for innocent Veg Pots. For every woolly product sold in Sainsbury’s stores, innocent and Sainsbury’s will give 35p to Age Concern and Help the Aged.

· There's No-one Quite Like Grandma was originally a number one hit single by Stockport-based primary school choir St. Winifred's School Choir in 1980. It was the Christmas number one single in the United Kingdom from 27 December 1980 - 3 January 1981. The song was written by Gordon Lorenz.

Age UK is the new force combining Age Concern and Help the Aged. We will be known by our new name from Spring 2010. The Age UK family includes Age Scotland, Age Cymru and Age NI.


· Choir members and their home towns include:

Lisa Hughes, from Stockport
Eileen Brown, from Northwood
Nicola Williams, from Stockport
Catherine Bailey, from Bolton
Bernadette Egan, from Dublin
Tara Daynes, from Camden
Dominic Blythe, from Huddersfield
Helen White, from Stockport
Nicola Hulme, from Stockport
Dionne Birtles, from Stockport
Carole Allen, from Nottingham
Jo O’Driscoll, from Cheshire
Carolyn O’Driscoll, from Cheshire
Katie O’Driscoll, from Cheshire


The Big Knit Fact File:

· It’s a sad fact that in the UK, 1 in 10 people over the age of 65 are malnourished. So when it’s nippy outside, it’s even more important for older people to look after themselves and make sure their bodies are in tip top shape.

· For every behatted smoothie, veg pot or squeezies sold in Sainsbury’s stores, innocent and Sainsbury’s will give 35p to Age Concern and Help the Aged.

· The monies raised will be used to support healthy eating and healthy living projects for older people. These include advice centres offering information on healthy eating as well as cooking clubs and get-togethers where older people can sit down and enjoy a meal in each other’s company.

· Innocent smoothies retail at £1.89, veg pots at £3.59 and kids’ squeezies at £1.99.

NEWS FROM BEATBULLYING

VIRTUAL VIOLENCE OFFENDERS REVEALED

Beatbullying names and shames websites in landmark report on cyberbullying

November 16, 2009 – LEADING bullying prevention charity, Beatbullying today announces the true extent of cyberbullying among young people in the UK by publishing its definitive report, ‘Virtual Violence: Protecting Children from Cyberbullying’ . In particular, the report highlights the number of extreme cases where a young person is persistently and systematically cyberbullied, even receiving death threats online.

To launch Anti-Bullying Week (16-21 Nov) – whose theme this year is staying safe in cyberspace - Beatbullying is also revealing the websites where cyberbullying is most prevalent. Almost one in three (30%) of 11 to 16-year-olds who have been cyberbullied had experienced the problem on Bebo, earning the social networking site the nickname ‘Bullybo’ among many young people. A further 44.6% have witnessed bullying on the site.

MSN instant messenger is also exposed as 57.9% of cyberbullied young people said they have been bullied using the service. Further offenders are social networking sites Facebook (11.3%) and MySpace (10.3%), plus web builder Piczo (16.3%) where, in some cases, fake accounts and hate sites have been created. You Tube (15.5%) also suffered as footage of bullying incidents can be proliferated on the video sharing site.

In response to findings that 69% of young people who have been cyberbullied would take advice from their peers online, Beatbullying launched the world’s first peer mentoring social networking site CyberMentors (cybermentors.org.uk) in March 2009. Now children and young people concerned about any form of bullying can seek support and advice at a purpose-built site. Since its launch over 214,000 young people have accessed help from one of 1,900 trained CyberMentors, with at least 147,000 mentoring conversations taking place.
Beatbullying has previously shown that one in three young people have been a victim of cyberbullying, defined as where an individual is deliberately targeted, threatened or humiliated by an individual or group through the use of mobile phones or the internet.

The charity’s definitive report now reveals that as many as 340,000 – or 1 in 13 – children and teenagers in the UK (8.2%) are subject to persistent bullying via digital technology day in and day out, over a period of many months.
Beatbullying’s research of 11-18 year-olds also found that:
• 61.2% have witnessed some form of cyberbullying
• Seven out of ten (69.3%) knew the person who was cyberbullying them
• Almost a third (31.3%) of cyberbullying incidents began offline
• Two-thirds (61%) have seen or heard of fake profiles, hate sites or happy slapping material
• One in five (20.8%) have seen hate sites or groups set up to bully someone online
• Nearly one quarter (24.5%) have been sent a video clip or image of someone being bullied
• Girls are most likely to be cyberbullied, as well as cyberbully; 23.8% of girls have received an upsetting or offensive phone call compared to 12.2% of boys
Emma –Jane Cross, chief executive of Beatbullying, says: “We know the consequences of cyberbullying are just as traumatic as those of face-to-face bullying; in the past year alone, we’ve witnessed tragic suicides resulting from relentless online hate campaigns.

“Suicide is an extreme manifestation, but research already underway shows us that increased isolation, poor educational attainment and self-destructive behaviour all readily follow cyberbullying.

“We must all act together, and fast. Beatbullying’s CyberMentors empowers young people to help their peers deal with of all forms of bullying and with over 190,000 children seeking help in the first 9 months, it’s clear there is a real demand and need for this. It is imperative that CyberMentors receives the necessary funding to develop beyond a pilot project, and so help even more young people affected by bullying.

“Today I also urge social networking sites, internet service providers and mobile phone companies to take measures to identify and remove offensive material, making cyberbullying much more difficult for the perpetrators.

“The Government, schools, parents and charities will all play their role in overcoming cyberbullying; after all, it is a clear extension of the bullying we have seen in schools and communities for a very long time which is why Beatbullying’s programmes, like CyberMentors, address the root of the problem. If the culture can be changed to one where bullying is unacceptable, there will be no bullying on or off-line.”

The report also highlights the threat of cyberbullying to vulnerable groups of children:

• Pupils with Special Educational Needs are 16% more likely to be persistently cyber bullied over a prolonged period of time

• Pupils receiving Free School Meals are 13% more likely to be persistently cyber bullied over a prolonged period of time

• White non-British ethnic background all reported a higher incidence of this intense form of cyberbullying

Of CyberMentors’ regular users, 13.78% receive school meals and 5.74% have special educational needs. There are 40 adult volunteer counsellors on hand to help the young CyberMentors deal with severe issues if required.

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For more information visit: cybermentors.org.uk | beatbullying.org | 0845 338 5073
Or contact:
Frank PR –|0207 693 6995
Beatbullying -| 0781 400 4963

NOTES TO EDITORS

About Beatbullying

Beatbullying is the UK’s leading bullying prevention charity. Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last seven years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully and preventing bullying in schools and communities across the UK.
About CyberMentors

Cybermentors.org.uk is a safe, social networking site providing information and support for young people being bullied or cyber bullied. Young people, aged 11-25, are trained as CyberMentors, in schools and online, so that they can offer support to their peers. Encapsulated by cutting edge technology, it is a safe website where young people can turn to other young people for help and advice. CyberMentors are also supported by trained counsellors, available online if needed. CyberMentors is a Beatbullying project.

Virtual Violence: Protecting Children From Cyberbullying
Beatbullying delivered a comprehensive 32-question survey into secondary schools in several areas across England. Beatbullying worked directly with 2,094 young people, aged 11-18, who all responded to a questionnaire.

NEWS FROM ALTON TOWERS

EXtreme times call for eXtreme measures

Alton Towers Resort hires Simon Cowell’s ex bodyguard to protect new ride

Simon Cowell’s ex bodyguard, Tony Adkins AKA “Big Tony” has been hired to keep trespassers out of the Alton Towers Resort following an attempted break in. Growing speculation and online rumours surrounding the new ride, codenamed secret weapon 6 (SW6), is causing fans to take matters into their own hands to unveil the attractions secret element, as management remain tight-lipped.

Tony Adkins also former bodyguard to Princess Anne, Iron Maiden and Boy George will act as a security consultant to the Resort on the equivalent of a six-figure salary (pro-rata). Adkins’ challenging role will consist of managing and training Alton Towers Resort’s security staff, and develop security strategies to ensure SW6 from now on is protected. The estimated £15 million rollercoaster, scheduled for launch in March 2010 is set to be a world first, with a never before seen feature that bosses hope will woo crowds to the Resort.

Other extreme security measures include, the increase of security staff at the building site, banning cameras and mobile phones, issuing non-disclosure agreements to staff - threatening immediate sacking and a hefty fine. The Resort has even approached Google Earth to black out the building site.

Tony Adkins, security consultant at Alton Towers Resort says: “I have looked after celebrities and even a member of the Royal Family, but this has to be one of my toughest assignments yet. There are many rollercoaster fans desperate to find out why this new ride is so unique and will stop at nothing until they find out. I am confident that with the new strategies in place future trespassers will not be able to enter the site. SW6 is fully protected!”

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said: “All staff working on the project have been served with a list of extreme security measures. There is a die-hard fan base out there dedicated to the discovery of information about the new ride and the Resort is desperately trying to keep it under wraps. This is a totally unique ride and we’ll go to any lengths to ensure it remains a top secret.”

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For further information, please contact Frank PR on 0207 693 6999 or email altontowers@frankpr.it



Notes to editors:

The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. The world’s second largest visitor attraction operator, Merlin has 57 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 32.4 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13,500 employees. Merlin Entertainments operates the following attractions – SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, The London Aquarium, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures & Zoo, Heide Park, Underwater Adventures, and Earth Explorer.

NEWS FROM PREMIER INN

Gran Is For Life…Not Just for Christmas
Premier Inn Brings Families Together Over Festive Period

Grans and Granddads across the UK are missing out on seeing their grandchildren, with 40% of British kids seeing their grandparents less than once a month, says a new study out today by Premier Inn.

Londoners are the worst in the UK for getting kids together with their grandparents, with nearly half (48%) seeing their grandparents fewer than 10 times a year. Close behind the Capital is East Anglia, with 43%, shortly followed by the North West, with 38% seeing their grandparents less than 10 times a year.¹

To help encourage more families to spend time together, Britain’s biggest hotel chain, Premier Inn, is offering ‘Buy One, Get Nan Free’ (BOGNF) packages at selected hotels in the run-up to Christmas – meaning a completely FREE additional room for Gran and/or Granddad when mum, dad and the kids stay. There is limited availability for this offer and so early booking is strongly recommended.

Premier Inn spokesperson, Steve Conway, said: “We appreciate it can be tiring having relatives stay with you at Christmas, or having to travel a long way; meeting for a short break half-way between your two homes can be much more enjoyable.”

The BOGNF package is being made available on a strictly first come first served basis at 8 Premier Inn locations across the UK during December to help families spend more time together in the festive period.

Buy One Get Nan Free package locations
o Bournemouth Central
o Cardiff North
o Newcastle City Centre (Newbridge Street)
o Edinburgh Central (Lauriston Place)
o Leicester Central
o Liverpool North
o Manchester City Centre (Portland Street)
o Oxford South

Steve Conway adds, “Families may choose to spend time together or perhaps some lucky parents may be able to persuade Granny and Granddad to babysit!”

To find out more on the ‘Buy One Get Nan Free’ offer, bookings for which are being offered on a strictly first-come, first-served basis, families should email pi.freenanas@premierinn.com to enquire about a booking.

If you’re looking for a great value stay, and don’t want to take advantage of the ‘Buy One, Get Nan Free’ package, Premier Inn is also making 330,000 rooms available for just £29 over the Christmas period.

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¹Independent survey of 1000 participants conducted by One Poll for Premier Inn, November 2009

For further information please contact Frank PR on 020 7693 6999 or e-mail premierinn@frankpr.it


About Premier Inn
Award-winning Premier Inn is the UK’s largest and fastest-growing hotel brand with 582 budget hotels and more than 40,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn offers customers a money-back ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains

All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices. Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

In 2008 Premier Inn launched in Dubai and will be opening in India later this year. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by 2012.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.


Terms and conditions for Premier Inn Buy One Get Nan Free
1. The offer is available on a strictly first-come, first-served basis
2. The offer is only available at 8 selected Premier Inn hotels, on selected dates and subject to availability, 2 packages will be available at each of the selected Premier Inn Hotels (Bournemouth Central, Cardiff North, Newcastle City Centre - Newbridge Street, Edinburgh Central - Lauriston Place, Leicester Central, Liverpool North, Manchester City Centre - Portland Street, Oxford South)

3. The offer is available to book from 10 November 2009 to 27 November 2009 (although the offer is on a first come, first served basis so the offer may have closed before then and you are advised to submit bookings requests ASAP from 10 November 2009).
4. Stays must be booked 21 days in advance so first actual stay will be available from 1st December 2009 and the last possible date for a stay will be 18 December 2009. Stays are not available 15, 16, 17 December 2009.
5. Bookings can only be made via pi.freenanas@premierinn.com
6. Only one booking per household
7. The offer is room only basis and includes a free double room with the standard priced family room that is paid for by the guest
8. Offer is for one night stay only
9. When making an enquiry, the following information must be given:
a. Name
b. Contact telephone number as well as e-mail address
c. Preferred date for booking
d. Preferred site for booking
10. Email notification with a reference number will be sent to you if your enquiry is successful in securing a booking within 48 hours of making your enquiry
11. Following email notification Premier Inn will contact you via telephone to book your room, we will require credit card or debit card details to secure your room booking
12. This offer is non-refundable and bookings are not amendable
13. Premier Inn has the right to amend or withdraw this offer without notice

Buy One Get Nan Free package locations
o Bournemouth Central
o Cardiff North
o Newcastle City Centre (Newbridge Street)
o Edinburgh Central (Lauriston Place)
o Leicester Central
o Liverpool North
o Manchester City Centre (Portland Street)
o Oxford South

NEWS FROM SANDALS

Mr Sandman bring me a dream…

Nationwide Search to find the first ever Sandman Apprentice

LONDON (12th November 2009) – Sandals, the leading group of luxury beach resorts is offering one lucky member of the public a job of a lifetime – the chance to become the first ever Apprentice Sandman, who’ll go out to the Bahamas for two weeks to learn from the expert. Unique to Sandals, the Sandman is an expert in all things sand - testament that they have the best located beach resorts around the world! The job will entail scouring the Caribbean in search of perfect beach locations to build the next Sandals Resort. Key skills learnt on the job include location sourcing, sand quality checks, tidal and water property testing, air quality checks, not forgetting view and land stretch analysis enabling them to become an expert like their mentor.

In true Apprentice style, ten finalists will be selected. It will take a convincing display of passion and dedication for sand and tropical beaches in order to walk off with the winning prize.

The chosen apprentice will fly to Emerald Bay in the Bahamas, the Sandmans latest accomplishment, to get hands on experience and learn the complex details that make the perfect beach.

Jeremy Jones, Sandals current Sandman, says: “I’ve been the Sandman for the last five years and have scoured the Caribbean in search of perfect beaches to build the next Sandals resort. My most recent find is Emerald Bay, Great Exuma in the Bahamas which is opening towards the end of January 2010. It took me a year to find but it was certainly worth it. The Sandman apprentice winner will have the opportunity to travel the Caribbean, visit beautiful beaches and help me find the hidden gems still waiting to be discovered. It’s a never ending search but someone has to do it!”

UK beach fans can enter the competition on www.Sandals.co.uk explaining why they deserve to become the first Sandals Sandman Apprentice.

- Ends -

For further information, interviews with The Sandman and photography please contact Frank PR on call 0207 693 6999

Notes to editors:

Entries need to be received by 11 December 2009 and a shortlist of 10 people will be picked by Jeremy Jones, Sandals incumbent Sandman and interviewed. The winner will be notified by 21st December 2009 and be expected to carry out a two week apprenticeship at the new resort in Emerald Bay in the Bahamas

Job Description:
· Someone who is willing to travel

· Enjoys adventure, the outdoors and has a love of beaches

· A good traveller – i.e. can ride in helicopters, jeeps, all modes of transport etc to carry out recess under all various circumstances/nature elements

· An outdoors personality – i.e. good swimmer, walker etc

· Works to high levels of standards and can follow strict beach guideline policies

· Interested in oceanography and physical geography

· Likes walking along beaches, swimming, air travel, jeep rides, sunshine, beaches

Someone who can work to high levels of standards and can follow strict beach guideline policies




T&C’s for the Sandman apprenticeship

· Entrants must register on the Sandals website – www.Sandals.co.uk

· All entries must be received by Friday 11th December 2009

· Judging will take place between 14th–18th December 2009

· All entries must include the following on the competition website:

· 300 words on why they should be the Apprentice Sandman

· Their name, address, contact e-mail/telephone number

· A shortlist of 10 entrants will be decided by Jeremy Jones, Sandals incumbent Sandman

· The finalists will be required to be interviewed by Jeremy Jones. The winner is solely down to Jeremy Jones and his decision is final.

· All finalists will be notified by phone on 21st December 2009. If a finalist cannot be reached within 48 hours, an alternative finalist will be chosen if available.

· The Winner will be awarded an opportunity to become an apprentice Sandman and experience what the job entails on a two week, all expenses paid, trip to the Caribbean.

· The new apprentice must fulfil their internship in the Caribbean before 11 December 2010.

· The role is solely an apprenticeship and not a full time position

· Competition only open to UK, Channel Islands and Isle of Man residents aged 18 years

or over, except employees and their families of Sandals, their agents or anyone

professionally connected with the administration of this promotion

· All finalists may be used for PR and publicity around the competition

· There is no cash alternative to the prize & spending money is not included.

· Holiday insurance is not included and must be purchased before travel.

· The prize is subject to availability, cannot be taken during peak seasons (Easter, July,

August, December and New Year) and cannot be confirmed until 90 days prior to

departure.

· Once dates are confirmed there will be an administration fee for any changes made

to the reservation. This fee varies in accordance with the airlines.

· The prize is strictly non transferable, non refundable, and is subject to Sandals &

Beaches normal terms and conditions. This excludes the blue chip hurricane

guarantee, which does not apply for prize holidays.

· Sandals Resorts are for couples only.

· Sandals Resorts reserve the right to relocate prize winners from the stated resort to an

alternative Sandals resort if rooms become unavailable for the travel dates requested.

· Prize winners must be over 18. One entry per household.

· All personal data will be held in accordance with the Privacy Policy set out on

www.sandals.co.uk

· By entering, you agree you have read, understood and accepted these terms and conditions

NEWS FROM COMPARETHEMEERKAT.COM

Meerchat with the Hoff-Kat

Aleksandr Orlov launches new monthly Meerchat show with David Hasselhoff
Aleksandr Orlov, the billionaire meerkat made famous by his comparison website, comparethemeerkat.com is turning his paw to presenting for a brand new monthly “Meerchat” podcast launching today with Hollywood legend David Hasselhoff.

The Russian entrepreneur, who has over half-a-million fans on Facebook and over 20,000 Twitter followers, will be interviewing a number of stars ranging from Hollywood A-Listers to leaders of industry.

The new show aims to support Aleksandr’s wider campaign to highlight the difference between his own website comparethemeerkat.com and the website for easy car insurance comparethemarket.com.

Broadcast from the Meerchat studios in the drawing room of Orlov Mansions, the show features both exciting meerkat news, and a high profile celebrity interview. Aleksandr’s right-hand-man, Sergei, acts as the show’s producer.

Aleksandr Orlov said “I have always been big fan of Mr Hoff so when he phone me personally to ask to be first guest on new show “Meerchat” I was happier than meerpup in grub shop. Sergei is ironing my Michael Knight commemorative pants right now! As well as big Holly Woods star interview I will also be talking about latest news and answering some questions from my loyal fans on the Twitter.”

David Hasselhoff said “I’ve heard so much about Aleksandr - it was a real pleasure to finally meet him and an honour to be the first guest on his monthly chat show. I‘ve always been pretty big over in Moscow, but he’s taking it to another level. We had a little chat, discussed life, America’s Got Talent, and beauty secrets – he’s a real top kat!”

Aleksandr’s first Meerchat including the interview with David Hasselhof airs on Friday 13th November and will be available to download on his website comparethemeerkat.com or from iTunes.

-ENDS-

For more information please contact Frank PR on 0207 693 6999 or email comparethemeerkat@frankpr.it

Notes to Editors:

• The podcast will be available from Friday 13th November and can be downloaded for free from comparethemeerkat.com and Itunes.

• comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online, from over 400 insurance prices. It is now one of the UK’s leading price comparison brands.

• As well as insurance, comparethemarket.com now also offers comparisons on credit cards, loans, current accounts and savings accounts.

NEWS FROM ACTIVISION

Last night, celebrities including Vernon Kay, Jesse Metcalfe, Taboo from Black Eyed Peas, Leigh Francis and Matthew Horne hit the red carpet for the hotly anticipated premiere of Call of Duty: Modern Warfare 2.

Over 2.4million pre-orders have been placed in the U.S for the battle game from Activision Blizzard Inc - the highest in the publisher's history.

Crowds gathered in London's Leicester Square for a 'premiere' for the game complete with tanks and military uniforms to celebrate the launch.

For more information or photography call Frank PR on +44 020 7693 6999 or email activisionuk@frankpr.it

NEWS FROM CELEBRITY MUM OF THE YEAR

KYM’S CORONATION

Kym Marsh crowned winner of Bounty Celebrity Mum of the Year 2009

MANCHESTER (November 4, 2009) Coronation Street star Kym Marsh has been awarded, by the public, the coveted award of Bounty Celebrity Mum of the Year award.

Swapping the cobbles for the limelight, the 33 year old actress and mum of two, Kym Marsh accepted the award on Wednesday morning. Kym was thrilled, “This is such an honour. It’s been an emotionally tough year but the public’s support and good wishes have been incredible. This really means so much to me.”

After a difficult year, the plucky single mum has clearly won a place in the nation’s hearts. Currently playing Michelle Connor in the UK’s most popular soap, Kym’s resilience and drive to succeed to provide for her two children, David, 14, and Emily,11, has made her the first choice of the public.

With record amounts of votes, this year’s award was the most hotly contested to date. Kym battled off This Morning presenter and returning-to-work new mum, Holly Willoughby and the former presenter Fern Britton. She also faced stiff competition from Tess Daley, Charlotte Church and Emma Bunton. Despite having caused controversy in the shortlist, Katie Price failed to reclaim her title and featured in 19th position.

Faye Mingo, Parenting Spokesperson for Bounty.com said, “We delighted that Kim has been recognised. Whilst she’s a celebrity with a fantastic career, other mums admire the fact that her feet remain firmly of the ground and that family comes first for Kim. The public have got behind her to make sure she finishes the year on a high.”

The top ten celebrity mums are as follows:

1. Kym Marsh

2. Holly Willoughby

3. Tess Daly

4. Fern Britton

5. Emma Bunton

6. Charlotte Church

7. Myleene Klass

8. Kate Garraway

9. Edith Bowman

10. Billie Piper

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For further information on the award or images please contact the team on 020 7693 6999 or email: celebritymum2009@frankpr.it

Editors notes

Bounty (www.bounty.com) is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK.
www.bounty.com is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month

NEWS FROM ALTON TOWERS

Alton Towers Resort today launches World’s first breakfast with ‘stay down’ guarantee

Despite offering a wide variety of breakfast options at the Alton Towers Resort, it has been noted that some individuals have been choosing not to take breakfast prior to enjoying the UK’s top thrill rides for fear of seeing it again!

In response to this trend Alton Towers Resort today launches the worlds first all-you-can-eat “Rider’s Breakfast” with a unique guarantee: that it stays down or your money back!

Working with renowned scientist Dr David Lewis, Resort bosses are so convinced the meal will live up to it’s guarantee they are offering a full refund to anyone who is unwell. For any cheats that may try to scam the Resort, all breakfasts will come with a bespoke motion sickness bag. Any guests wishing to claim will simply have to present the ‘full’ bag to a member of staff. Ride hosts will be monitoring usage.

Dr David Lewis said: “The ‘Rider’s Breakfast’ is a wholesome and easily digestible meal, low on the Glycemic Index and including fresh fruit with low acidity and protein. Our bespoke breakfast provides all the energy visitors to the park need for a day of riding rollercoasters - but with none of the nausea!”

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said “Alton Towers Resort has the best combination of thrilling rides in the UK, so it’s no wonder some guests may feel occasionally queasy should they choose to ride them again and again. We’re launching the new ‘Rider’s Breakfast’ with the unique ‘stay-down’ guarantee to ensure that guests can remain fully nourished while enjoying a full day of exhilaration at the theme park.”

The Rider’s Breakfast has been launched by the Alton Towers Resort to mark the launch of Adrenalin Week. Adrenalin Week runs 2nd – 7th November and celebrates the end of the theme park season with nothing but pure adrenalin-pumping thrill rides from 10-4pm everyday. To book tickets including a 10 unlimited rides for £10 offer visit www.altontowers.com

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For further information and images, please contact Frank PR on 0207 693 6999 / 07946069051 or email altontowers@frankpr.it



Notes to editors:

RIDER’S BREAKFAST MEAL BY DR DAVID LEWIS

Yoghurt mixed with blueberries, Granola and honey.

The Yoghurt provides protein for energy as well as digestion aiding bacteria. Blueberries are rich in chemicals called anthocyanins, and phytochemicals believed to play a role in reducing inflammation that can occur when we feel nauseous. The Granola and honey help you feel full and provide additional energy.

Grilled organic bacon in whole meal bap with tomato.

These provide an excellent source of easily digested nourishment which, being low on the Glycemic Index, help ensure that this is released slowly but surely across the morning.

Celery juice with carrot and ginger.

Ginger is well known for its nausea combating powers; the carrot provides essential vitamins while celery has been used for centuries to relieve pain. It also contains 3-N-butyl-phthalide a compound shown to lower blood pressure in animal studies.

Dr David Lewis has made a special study of people’s reactions to white knuckle rides and believes that eating the right kind of breakfast before setting out for a day of roller coaster rides is essential to enjoying the experience to the full. “When we go on ride we experience what I term ‘fun fear’.

“Your brain and body react as if you were in real danger even though, intellectually, you are well aware that the ride, however dangerous it appears is actually completely safe. Excitement triggers what is called our body’s fight or flight response, which causes an increase in heart rate and sweating. At the same time digestion is slowed down, which explains why when queuing for a ride you may notice your mouth has gone dry and your stomach is churning. This is where having had the right kind of nourishing food for breakfast comes to your aid. The food should be wholesome and easily digested while, at the same time, being low on what is called the Glycemic Index. This includes carbohydrates such as oats, barley or bran and bread or rolls with whole grains, stone-ground flour, and sour dough that produce only minor fluctuations in blood glucose and insulin levels. Your breakfast should also include fresh fruit with low acidity plus protein, from meat or yoghurt, to provide all the energy you will need.”

ADRENALINE WEEK

Alton Towers Resort Adrenalin Week runs 2nd – 7th November and celebrates the end of the theme park season with nothing but pure adrenalin-pumping thrill rides from 10-4pm everyday.

Experience the death defying drop of Oblivion, the flaming loops of Nemesis, the exhilarating feeling of being weightless on Air and seven more of the UK’s best thrill rides, all for an unbeatable £10*.

For a double dose of thrill, why not escape to the two on-site themed hotels for the special rate of just £35 per person per night including breakfast and theme park tickets (based on 4 people sharing a family room).

For more information and booking visit visit www.altontowers.com

*when booked online

NEWS FROM RUSSELL ATHLETIC

RUSSELL ATHLETIC TAKES CONSUMERS BACK TO THE 80s WITH NEW VIRAL

Legendary sportswear brand Russell Athletic celebrates its return to the UK with the launch of a fun viral experience that lets consumers be the star of their own retro movies – the‘80s-izer’. The site is now live at http://80s-izer.russellathletic.eu/

Created by Frank PR the tongue in cheek site allows consumers to upload photos of themselves, friends, family or anyone else into the 80s-izer where they can star as a number of classic 80s characters in a series of short films. The site also allows users to Twitter and Facebook their films.

Starring a roller skater, muscle beach body builder, break dancer, American footballer and a trio of aerobics instructors, the Russell Athletic viral has been inspired by the return of the 80s in popular culture and its roots as a classic American college brand.

The viral is a celebration of an iconic decade - one synonymous with the rise of Russell Athletic and its legacy as one of America’s largest sports and athletic apparel producers. The site also showcases the Russell Athletic SS10 collection.

Founded in 1902, Russell Athletic is the original American sportswear brand. The Russell Athletic heritage began in Alabama, with just eight knitting and 12 sewing machines, plus a focus on developing quality fabric. From these humble origins, the brand has grown into one of America’s largest sports and athletics apparel producers. During its 107 year history, Russell Athletic has dressed American athletes across field, track and court - including stars of the Major League Baseball, the NBA and the AFL.

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For more information, contact Frank PR on russellathletic@frankpr.it or 020 7693 6999.
Stockist Number 01923 475 663

Notes to Editors:
Frank PR produced the viral working with digital agency Neoco

NEWS FROM HONEY MONSTER

HONEY MONSTER BECOMES FUN KIDS RADIO DJ

Fun Kids, the Sony award winning station announces that its latest recruit to join the radio station is none other than Honey Monster. As a roving reporter for the kids focused station, the yellow furry one will be taking to the air waves from 31st October with his very own daily radio slot.

Honey Monster will be on air for 12 weeks and will include interviews with some of his celebrity friends and exciting features such as ‘Monster films’ where Honey Monster reviews the latest film releases and ‘Out and about’ with top tips on the best places to go in the UK. In order to prepare for his new job, Honey Monster has been shadowing Fun Kids Radio’s breakfast presenter James Beckingham to learn everything there is to know about life as a reporter.

On working with Honey Monster, James of Fun Kids Radio said ‘I’m really excited about Honey Monster going live on air, we’ve been working on some really fun and unique features which I’m sure our listeners will just love. Honey Monster is the perfect fit for Fun Kids Radio as he appeals directly to our target market and can up the fun factor on the station even further’.

This will be the first time Honey Monster has featured in a regular slot on the radio, but he is no stranger to the music business after collaborating with Samanda on the single ‘Honey Love’ released last year.

Speaking about the latest development in his career, Honey Monster commented: ‘I can’t wait to work on the radio, Chris Moyles had better watch out, I’m going to be radio’s biggest DJ in more ways than one’.

Remember to tune in from 31st October 2009 to catch Honey Monster in action.

For further information and images, please contact Frank PR on 0207 693 6999 or honeymonster@frankpr.it

-Ends-



NOTES TO EDITORS
Honey Monster Foods Ltd, formed in September 2006, is a division of Big Bear Group Ltd., which itself was established in 2003

Fun Kids is a radio station for children under 10 and their mums and dads, playing a broad mix of popular music, speech, games and stories in an informative, entertaining and fun style. Fun Kids is available in London on DAB Digital Radio and across the UK on Sky Digital 0171, Virgin Media 926 and online at www.funkidslive.com.

The Honey Monster Reports will include:
• Saturdays – Out and About - top tips on the best places to go in the UK
• Sunday – Fun and Games – great activities and games to play with the family
• Monday – Monster in the Spotlight – Honey Monster explores the wonderful world of monsters
• Tuesday – Monster Interviews – celebrity interviews
• Wednesday – It’s a Monster Week! – a look at events of the week
• Thursday – Monster Waffle Challenge – your chance to waffle away
• Friday – Monstrous Film Reviews - Honey Monster reviews the latest film releases

NEWS FROM CELEBRITY MUM OF THE YEAR

IS ‘THE PRICE’ IS RIGHT?

JORDAN MAKES SHORTLIST FOR CELEBRITY MUM OF THE YEAR

Katie Price has been capturing headlines for all the wrong reasons over the last few months but she’s doing something right as she is nominated again for this year’s official Bounty Celebrity Mum of the Year.

Despite a public and an acrimonious divorce, Katie’s been shortlisted by the public for this year’s coveted official Bounty Celebrity Mum of the Year Award. But she faces stiff competition from 19 other nominations going head to head to be crowned official Bounty Celebrity Mum of the Year.

Celebrity mums from the world of pop, radio and TV have been shortlisted by the public for a multitude of reasons ranging from; admiration and aspiration, their ability to fight back in the face of adversity and tragedy, for balancing hectic public lives with the pressures of parenting, as well as for shunning the public eye altogether in favour of family.

Radio presenters Edith Bowman and Emma Bunton are up against TV presenters Holly Willoughby, Tess Daly and Kate Garraway who have been shortlisted by the public for the prestigious award. Strictly Come Dancing presenter Tess Daly risks being outshone by show contestant Jo Wood, who has danced her way into the nation’s hearts, but which mum is ‘strictly’ the best?

Last year’s winner Suzanne Shaw makes the shortlist as do Fern Britton and Holly Willoughby.

Notably missing is previous winner Kerry Katona and for the first time Victoria Beckham, with her move to LA distancing her from her fellow Brits.

In the ninth year of the prestigious award the public has been logging on to www.bounty.com/celebmum to vote for their favorite celebrity mums creating a shortlist of 20.

The women jostling for the title at present are (in no particular order):

Geri Halliwell
Jo Wood
Myleene Klass
Tess Daly
Edith Bowman
Holly Willoughby
Katie Price
Kym Marsh
Charlotte Church
Billie Piper
Kate Garraway
Sophie Ellis Bextor
Fern Britton
Suzanne Shaw
Emma Bunton
Samantha Cameron
Natasha Kaplinsky
Coleen Nolan
Mel B
Kate Moss

Members of the public have swamped www.bounty.com/celebmum since the nominations opened three weeks ago. The official Bounty Celebrity Mum Of The Year award aims to reward the celebrity mum who has impressed the public by balancing a hectic public life with the demands of parenting. An award will also be given to the official Bounty Real Mum of the Year.

Britain has until midnight on 1st November to vote for its celebrity mum from the short listed top 20 by registering nominations at www.bounty.com/celebmum with the winner presented with their award at an exclusive presentation ceremony on 4th November at London’s Grosvenor House Hotel.

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For further information on the event, a photo call notice and celebrity interview requests please contact the team on 020 7693 6999 or email: celebritymum2009@frankpr.it


Editors notes

Bounty (www.bounty.com) is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK.
www.bounty.com is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month

NEWS FROM COMPARETHEMEERKAT.COM

Meerkats Make Christmas Presents Simples

Official talking toy available only at Harrods

Aleksandr Orlov, founder of comparethemeerkat.com is finally answering the demands of his huge fanbase with the launch of a limited edition ‘Aleksandr talking toy’ due to arrive exclusively at Harrods in time for Christmas.

The star of comparethemarket.com’s TV adverts has brokered a deal with the World’s most famous department store to stock a limited number of the furry meerkat toys.

Set to be the must-have toy for Christmas 2009, the talking Aleksandr Orlov replica comes complete with his trademark smoking jacket and paisley silk cravat, and says Aleksandr’s ‘Simples!’ catchphrase and distinctive squeak, when his belly is squeezed.

The toys will be sold at £19.95 each, with a donation* from every one sold going to ZSL London Zoo, to help support their conservation work,

Aleksandr Orlov said, “Please make welcomes for new handsome Aleksandr action toy in box! Sergei have pricked paws many time to make sure cravat design is just right. Now peoples can have physical reminder that I compare meerkats only. Luxurious toy will appear in Harrods, run by good business friend Mr. Al Fayed.”

Available to buy exclusively at Harrods from early December, it is predicted that the toys will sell out quickly, so to keep updated on when they will be available, visit comparethemeerkat.com. Alternatively become Aleksandr’s friend on Facebook or follow him on twitter.

*comparethemeerkat.com will donate £4.34 (plus VAT) for each product sold to ZSL London Zoo. The Zoological Society of London (ZSL) is a registered Charity No. 208728.

-ENDS-

For further information, samples or images, please contact Frank PR 0207 693 6999 or email comparethemeerkat@frankpr.it

Aleksandr’s Notes to Editors:

· comparethemeerkat.com is cutting edge meerkat comparison website that was launch at the very beginnings of the internet. It is also first ever website to use latest computamabob technologies to make comparing of meerkats more efficient than ever before.

· comparethemeerkat.com has over 1400 different shaped and sized meerkats to compare. If we can’t find meerkat right for you, I will eat my cravat.

· Remember, comparethemeerkat.com cannot find you cheap car insurance. All timewasters please go to comparethemarket.com.

comparethemarket.com is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.

BISL Limited is authorised and regulated by the Financial Services Authority.

NEWS FROM THE METRO SKI AND SNOWBOARD SHOW

Sammy, the world’s first skiing dog, is captured here in training for his debut at the Metro Ski and Snowboard Show.

Sammy, aged 4, has been preparing for his first-ever professional appearance for the past 8 months. Hailing from Bedford, Sammy and his trainer Sally have been practising regularly at the Sno Zone in Milton Keynes to perfect his skiing technique.

His trainer Sally realised her pet’s talent during the heavy snow last winter. After a wave of inspiration, she put Sammy on a pair of her son’s skis, fastened a rope to them and pulled him across the backyard. Sammy absolutely loved the experience and since that day, they have both been eagerly awaiting for the winter snows to return.

After hearing about Sammy’s talent, the organisers of the Metro Ski and Snowboard Show invited him to perform alongside the pros and offered him training time at the indoor snow-centre in Milton Keynes.

Tim Holmes, the manager of the Metro Ski and Snowboard Show, said “We’re very excited to have Sammy perform at the show. We have never before seen or heard of a skiing dog and believe he will be a huge hit with the visitors. Who knows, he may give the pro’s a run for their money!”

Sammy will be performing on Saturday 24th October at 1pm.

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For images or more information about Sammy or the Metro Ski and Snowboard Show please contact:

Frank PR on 020 7693 6999 or

NEWS FROM HÄAGEN-DAZ

Music Be the Food of Love

New Häagen-Dazs advert to make you melt

Häagen-Dazs, the iconic ice cream brand, has announced today that it is launching a new advert at 7.30pm on Monday 12th October 2009.

Entitled ‘Melt Together’, the new advert plays on the theme of closeness featuring choreography and dancers from the Ukrainian National Ballet. Directed by Philippe André, the advert follows a couple as they share a tender moment behind-the-scenes at a performance of Swan Lake, and features the track Open Up Your Door by solo artist Richard Hawley.

Melt Together is the first brand commercial for Häagen-Dazs since 2005 and comes as part of a wider rebrand for the ice-cream, which focuses on the experience of sharing with someone special. The new Melt Together strap-line aims to position the brand as an initiator of moments of closeness.

Ed Culf, Marketing Director at General Mills said: “We’re very excited to announce the launch of our new advert. Melt Together aims to capture that true moment of closeness between a couple and show how Häagen-Dazs can make those moments extra special.”

The advert which will be shown in a 40 second spot has been created by advertising agency TBWA\ and will launch during Ugly Betty on Channel 4 at 22.10pm on Monday 12th October.


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For images or more information about the advert or Häagen-Dazs please contact:

Frank PR on 020 7693 6999 or katebrackenborough@frankpr.it

Notes to Editors:

Key spots include:

12/10 C4, Ugly Betty

15/10 C4, Location, Location, Location

17/10 ITV, X-Factor

Creative:

We open on an ornate opulent theatre where a ballet performance is taking place. We pan high into the rafters and find a young couple sitting in the middle of a walkway looking down at the amazing performance. It’s a young stagehand who has taken his girlfriend to this amazing location for a behind the scenes view of the theatre. They need to be really quiet with the incredible performance taking place beneath them and can only communicate through touch, every time they touch, we see a subtitle appear. They have the best seats in the house and she is amazed by the view, our stagehand pulls out a spoon from his breast pocket and to top off an already fantastic moment he produces a tub of Häagen-Dazs. She leans over and gently kisses him on the cheek, a subtitle appears: ‘Thank you’, as the camera moves even higher we realise the two of them are now sitting close together, arms wrapped around each other’s back, we end on a Häagen-Dazs pack shot and the line ‘Melt Together’.

Credits:

Client: Abigail Marr

Advertising Agency: TBWA\

Creative Directors: Graham Cappi and James Gillham

Writer: Graham Cappi

Art Director: James Gillham

Agency Producer: Tamara Kennon

Planner: Kate Reading/Tom Morton

Director: Phillipe André

Production Company: Independent

Music: STREAM\Music

NEWS FROM ALTON TOWERS

THE UK’S SCARIEST RIDE?

Wannabe vampires get put through their paces ahead of Scarefest - the annual Halloween celebrations at the Alton Towers Resort which start this Saturday. Swooping into the Resort on the Air ride, hundreds of aspiring undead turned up with the hope of winning an acting role to scare visitors during the two-week event which runs from the 17th October – 1st November.

Further Details

Escape to the Alton Towers Resort this Halloween. Home to tricks, treats, ghosts and ghouls, there’s a whole host of spine-tingling spooks for all the family across the Resort during Scarefest.

Trick or Treat Doors – Meet Millicent, Molly and Meg at their spell-binding three door cottage. These peculiar witches return each Halloween to shower the children of Alton with tricks….and treats of course!
Scarefest Characters – Our resident spooky friends Patch, Franklin, Skelvin and Phil will be roaming the Resort. Pose for photographs with your favourite character - the perfect Scarefest souvenir!
Duel: Live! – Hidden in Gloomy Wood stands an eerie manor house. Once home to a wealthy Victorian family, the creepy residence is now inhabited by a host of extra spooky spirits – dare you step inside?
Late opening – Theme Park fun is extended to 9pm every night!

Pumpkin ratings will be applied to each Halloween attraction at the Resort to highlight their spook factor, making it easy for parents to choose the attractions most suited to their child’s age.

The fun continues into the evening over at the two Resort Hotels, with spooks and scares to suit all ages. The Alton Towers Hotel becomes inhabited by witches this Halloween, so join in the hocus-pocus and be on the look out for spells and potions….and of course hats and cats! Check into the specially themed Trick or Treat rooms** and challenge the family to discover the hidden prizes…or forfeits! With goody bags for the children and free spooky movies for the duration of your stay, these rooms are extremely popular so book early to avoid disappointment on 0871 222 6672.

Splash Landings Hotel will become Patch’s Pumpkin Hide-out! Help Patch on his mission to ensure the entire Resort is supplied with pumpkins big and small!

With entertainment throughout the evening, youngsters can join Pirate Bill on his ghost hunt, join the mischievous character in Ringo’s spooktacular celebration and dance along to the Witches Show.

Ghost Hunt – Pirate Bill needs your help in finding those hidden ghosts and ghouls
Witches Show – sing and dance along to the songs dedicated to the season in the atrium of the Alton Towers Hotel

Plus, for older children and parents with nerves of steel, one indoor and two outdoor scare attractions** will be available for both Theme Park guests and Hotel residents. Terror of the Towers: What Lies Within* is based within the Gothic Towers upon the Theme Park and challenges victims to brave the evil forces lurking within, whilst The Boiler House** and the Field of 1000 Screams** located alongside the Hotels guarantee real terror, so enter at your own risk…

Prices and Info

Park entrance tickets start at £29 for adults and £22 for kids under 12, or £83 for a family of four when booked in advance online at www.altontowers.com.

Ensure you experience all the Resort has to offer and stayover from just £41.50*** pppn based on four sharing a family room. Trick or Treat rooms carry a £75 supplement. Call 0871 222 6672 to book.


*Terror of the Towers is not suitable for children under 14.

** An extra charge applies.

*** Terms and Conditions apply. Subject to availability.

****Calls to this number cost 10 pence per minute on the BT network, other carriers and mobiles may vary.

For the best ticket deals, visit www.altontowers.com

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For further information and images, please contact Frank PR on 0207 693 6999 / 07946069051or email altontowers@frankpr.it



Notes to editors:

About Alton Towers

· Alton Towers Theme Park voted Consumers Favourite UK Theme Park Attraction – British Travel Awards 2007

· The Alton Towers Hotel was voted Best UK Family Hotel by the Mother & Baby Magazine Survey, August 2007.

· Alton Towers Theme Park voted Consumers Favourite UK Theme Park Attraction – British Travel Awards 2007

· The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. The world’s second largest visitor attraction operator, Merlin has 58 attractions, 6 hotels and 2 holiday villages in 13 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 35 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13,500 employees. Merlin Entertainments operates the following attractions – SEA LIFE including the SEA LIFE London Aquarium, Madame Tussauds, LEGOLAND, the London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures & Zoo, Heide Park, and Earth Explorer

NEWS FROM INNOCENT DRINKS

innocent Reunites 80s Choir to Launch Big Knit 2009

With 74 days left until Christmas, a surprise contender has entered the race to become Christmas Number One this year. Almost 30 years after they last topped the charts, innocent drinks have reunited the nation’s favourite grandma-lovers, 80s chart-toppers St Winifred’s School Choir to celebrate the 6th year of their Big Knit charity campaign.

Now mostly in their 30’s, the choir will be reformed as The innocent Big Knit Choir to re-record a 2009 version of their chart topping song ‘There’s No One Quite Like Grandma’. The song which originally rose to fame in 1980 and knocked music legend John Lennon off the number one spot for two weeks will be re-released this November as the Big Knit charity single. All monies raised from the single and innocent hatted products will go towards this year’s target of raising over £250,000 for Age Concern and Help the Aged.

Ten of the original choir members, who now include a police detective, an HR consultant and a mortgage advisor, will make up The innocent Big Knit Choir including:

o Lisa Hughes, aged 38
o Eileen Brown, aged 40
o Nicola Williams, aged 38
o Catherine Bailey, aged 39
o Bernadette Egan, aged 38

Former X-Factor vocal coach Annie Skates, who has worked with artists including Elton John, Beyonce and Girls Aloud, will be ensuring The innocent Big Knit Choir sound pitch perfect and the re-release is produced by Darran Bennett, who’s publishing work includes artists from Fleetwood Mac to Britney Spears and as a producer took Holly Valance to Number One with ‘Kiss Kiss’.

To find out more about The Big Knit Choir, log onto www.innocentdrinks.co.uk/bigknitchoir

About The Big Knit charity campaign

Every year, the Big Knit sees members of the public hand-knit woollen hats for innocent Smoothies and Squeezies, and woollen warmers for innocent Veg Pots. For every woolly product sold in Sainsbury’s stores, innocent and Sainsbury’s give 35p to Age Concern and Help the Aged, supporting healthy eating and living projects for older people this winter.

innocent founder Richard Reed said, “Grandmas are the
cornerstone of the family and many contribute their time and wool every year to our Big Knit campaign – helping keep older people healthy and nourished at winter time. We wanted to raise even more money for this year’s Big Knit campaign and what better way to celebrate older people everywhere than by re-recording ‘There’s No One Quite Like Grandma.’”

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For more information or to interview a member of the choir, please contact the innocent team at Frank on innocent@frankpr.it or on 0207 693 6999

To find out more about The Big Knit Choir, log onto www.innocentdrinks.co.uk/bigknitchoir. Become a fan of The Big Knit Choir on Facebook and follow on Twitter @innocentdrinks (http://twitter.com/Innocentdrinks from your web browser) and if you are talking about The Big Knit Choir and want to link up with other choir fans just use #BIGKNITCHOIR in your Tweet.

Notes to editors:

• Innocent behatted smoothies, veg pots (*new*) and kids squeezies (*new*) will be on sale in Sainsbury’s nationwide from 4th November.

• To date the Big Knit, has raised over £600,000 and the initiative sees members of the public and Age Concern volunteers knit woollen hats for innocent Smoothies and Squeezies, and woollen warmers for innocent Veg Pots. For every woolly product sold in Sainsbury’s stores, innocent and Sainsbury’s will give 35p to Age Concern and Help the Aged.

• There's No-one Quite Like Grandma was originally a number one hit single by Stockport-based primary school choir St. Winifred's School Choir in 1980. It was the Christmas number one single in the United Kingdom from 27 December 1980 - 3 January 1981. The song was written by Gordon Lorenz.

• Age Concern and Help the Aged have joined together to form a single charity dedicated to improving the lives of older people

• Choir members and their home towns include:
o Lisa Hughes, from Stockport
o Eileen Brown, from Northwood
o Nicola Williams, from Stockport
o Catherine Bailey, from Bolton
o Bernadette Egan, from Dublin
o Diana Dyer, from Stockport
o Tara Daynes, from Camden
o Dominic Blythe, from Huddersfield
o Helen White, from Stockport
o Nicola Hulme, from Stockport

The Big Knit Fact File:

• It’s a sad fact that in the UK, 1 in 10 people over the age of 65 are malnourished. So when it’s nippy outside, it’s even more important for older people to look after themselves and make sure their bodies are in tip top shape.

• For every behatted smoothie, veg pot or squeezies sold in Sainsbury’s stores, innocent and Sainsbury’s will give 35p to Age Concern and Help the Aged.

• The monies raised will be used to support healthy eating and healthy living projects for older people. These include advice centres offering information on healthy eating as well as cooking clubs and get-togethers where older people can sit down and enjoy a meal in each other’s company.

• Innocent smoothies retail at £1.89, veg pots at £3.59 and kids’ squeezies at £1.99.

NEWS FROM BRYLCREEM

The Next Brylcreem Boy is…

Today, for the first time in a decade, Brylcreem is unveiling its new celebrity Brylcreem Boy - test cricketing star and England international Kevin Pietersen.

Chosen for his sporting brilliance, quintessential creative style and confident swagger on and off the pitch, Kevin has that certain something that makes him a perfect fit for the iconic British brand. Kevin will join the illustrious ranks of some of Britain’s most revered sporting icons such as Denis Compton, Johnny Haynes and David Beckham.

Still the UK’s best known men’s styling brand after 80 celebrated years, Kevin will be the face of Brylcreem’s re-launched range of products that have quality, performance and style at their core.

The new formulation Brylcreem range has been restyled with a clean, classic and timelessly sharp look. On shelf in September/October 2009, the range includes three brand new offerings – including Brylcreem Cream, unique in the market: the multipurpose styling product that has been created to give a strong, invisible and truly re-mouldable hold.

Kevin Pietersen says: “It’s a real honour to be asked to be the next Brylcreem Boy – just look at the roll-call of names. Those are pretty big shoes to fill, but I’m eager to bring my own individual style and personality to the table.”

Jonathan Bull, Brylcreem Marketing Manager, comments: “Brylcreem Boys don’t come along very often but Kevin exudes the essential requirements of great looks, easy charm, and a touch of flair that make up the quintessential Brylcreem Boy. We’re delighted to have him on board.”

New Brylcreem product offerings:

Cream (75ml) – new multipurpose styling product has been created to give a strong and re-mouldable hold. Unlike most products, it is neither glossy nor matt, but a smooth cream that leaves hair with an invisible hold.

Clay (75ml) – offers a strong hold with a very matt finish. The product adds heavy texture and is great for roughing up to create a choppy style.

Extreme Gel (150ml) – delivers Brylcreem’s hardest ever hold so hair won’t budge all day.

The new Brylcreem range also includes:

Brylcreem Gels:

Strong Gel (150ml) – tough and durable, Brylcreem Strong gel is as dependable as it always has been. It has everything you need from a gel and will hold hair for up to 24hrs

Wet Gel (150ml) – delivers everything that you would expect from a good strong gel and is also specially formulated to give hair a shiny wet look

Gel Cream (150ml) – is a fluid white cream that will tame and smarten the most unmanageable hair with a light, natural hold

Brylcreem pots:

Wax (75ml) – a classic strong hold wax that is perfect to add texture and a light shine to short hair

Gel Wax (75ml) – spreads like a gel and holds like a wax, perfect to add light definition to short hair

Brylcreem Original Products:

Brylcreem Original – the product that has been styling men since 1928. It leaves a light, glossy hold and looks great on short sharp, masculine styles. Available in 150ml & 250ml variants and a 150ml Anti Dandruff formulation


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For further information please call Frank PR on Tel: 020 7693 6999 or email brylcreemteam@frankpr.it


Notes to Editors:

The range is available nationwide in Tesco, Sainsbury’s and all other good high street and grocery retailers from September/October 2009 and is priced from RRP £3.49

Alternate stockist details available on 01753 508123.