NEWS FROM BRYLCREEM

The Next Brylcreem Boy is…

Today, for the first time in a decade, Brylcreem is unveiling its new celebrity Brylcreem Boy - test cricketing star and England international Kevin Pietersen.

Chosen for his sporting brilliance, quintessential creative style and confident swagger on and off the pitch, Kevin has that certain something that makes him a perfect fit for the iconic British brand. Kevin will join the illustrious ranks of some of Britain’s most revered sporting icons such as Denis Compton, Johnny Haynes and David Beckham.

Still the UK’s best known men’s styling brand after 80 celebrated years, Kevin will be the face of Brylcreem’s re-launched range of products that have quality, performance and style at their core.

The new formulation Brylcreem range has been restyled with a clean, classic and timelessly sharp look. On shelf in September/October 2009, the range includes three brand new offerings – including Brylcreem Cream, unique in the market: the multipurpose styling product that has been created to give a strong, invisible and truly re-mouldable hold.

Kevin Pietersen says: “It’s a real honour to be asked to be the next Brylcreem Boy – just look at the roll-call of names. Those are pretty big shoes to fill, but I’m eager to bring my own individual style and personality to the table.”

Jonathan Bull, Brylcreem Marketing Manager, comments: “Brylcreem Boys don’t come along very often but Kevin exudes the essential requirements of great looks, easy charm, and a touch of flair that make up the quintessential Brylcreem Boy. We’re delighted to have him on board.”

New Brylcreem product offerings:

Cream (75ml) – new multipurpose styling product has been created to give a strong and re-mouldable hold. Unlike most products, it is neither glossy nor matt, but a smooth cream that leaves hair with an invisible hold.

Clay (75ml) – offers a strong hold with a very matt finish. The product adds heavy texture and is great for roughing up to create a choppy style.

Extreme Gel (150ml) – delivers Brylcreem’s hardest ever hold so hair won’t budge all day.

The new Brylcreem range also includes:

Brylcreem Gels:

Strong Gel (150ml) – tough and durable, Brylcreem Strong gel is as dependable as it always has been. It has everything you need from a gel and will hold hair for up to 24hrs

Wet Gel (150ml) – delivers everything that you would expect from a good strong gel and is also specially formulated to give hair a shiny wet look

Gel Cream (150ml) – is a fluid white cream that will tame and smarten the most unmanageable hair with a light, natural hold

Brylcreem pots:

Wax (75ml) – a classic strong hold wax that is perfect to add texture and a light shine to short hair

Gel Wax (75ml) – spreads like a gel and holds like a wax, perfect to add light definition to short hair

Brylcreem Original Products:

Brylcreem Original – the product that has been styling men since 1928. It leaves a light, glossy hold and looks great on short sharp, masculine styles. Available in 150ml & 250ml variants and a 150ml Anti Dandruff formulation


-Ends-

For further information please call Frank PR on Tel: 020 7693 6999 or email brylcreemteam@frankpr.it


Notes to Editors:

The range is available nationwide in Tesco, Sainsbury’s and all other good high street and grocery retailers from September/October 2009 and is priced from RRP £3.49

Alternate stockist details available on 01753 508123.