Aleksandr Orlov reveals new TV ad in first ever Facebook premiere
Favourite Russian meerkat, Aleksandr Orlov, is starring in a new TV advert, where we see him taking valuable time out of his hectic day to relax in a Jacuzzi. The new advert will be the UK’s first television advert to premiere on Facebook and will air to his half-a-million friends on 2nd October 2009 at 9.00am.
Jacuzzi will be the 5th advert featuring the meerkat and the first time the popular character from the ad campaign for comparethemarket.com is seen out of his traditional smoking jacket and cravat. The ad sees Aleksandr enjoying a soothing bath in his Russian mansion as he tries to relax from the stress of running his website comparethemeerkat.com. His trusty companion Sergei also stars and is on hand to make sure everything goes smoothly.
The new ad is the latest in Aleksandr’s campaign to highlight the difference between his own website comparethemeerkat.com and the website for cheap car insurance comparethemarket.com.
Aleksandr Orlov has become a cult phenomenon since the campaign launched in January 2009 with nearly 600,000 friends on Facebook and over 26,000 followers on twitter including some celebrity fans such as Stephen Fry and David Hasselhoff. Due to his social networking success, comparethemarket.com has decided to launch the advert exclusively on Facebook, before it hits TV screens.
Aleksandr Orlov said “Peoples still come to my website looking for cheap car insurance. This cause large head stress and I force have many relaxing Jacuzzi. Then I have brainwave, why not make new advertisement from comfort of bubbly bubbles? My soothing new Jacuzzi film will have special premiers on the Facebook as special treat for handsome internet friends.”
-ENDS-
For further information or images, please contact Frank PR on 0207 693 6999 or email comparethemeerkat@frankpr.it
Credits:
Advertising Agency: VCCP
Media Agency: Zed
PR Agency: Frank PR
TV Production: Passion
Notes to Editors:
• The new advert ‘Jacuzzi’ will air on Facebook at 9.00am on Friday 3rd October
• comparethemeerkat.com is cutting edge meerkat comparison website that was launch at the very beginnings of the internet. It is also first ever website to use latest computamabob technologies to make comparing of meerkats more efficient than ever before.
• comparethemeerkat.com has over 1400 different shaped and sized meerkats to compare. If we can’t find meerkat right for you, I will eat my cravat.
• Remember, comparethemeerkat.com cannot find you cheap car insurance. All timewasters please go to comparethemarket.com.
comparethemarket.com is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.
BISL Limited is authorised and regulated by the Financial Services Authority.
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