Friday, 30 October 2009


Alton Towers Resort today launches World’s first breakfast with ‘stay down’ guarantee

Despite offering a wide variety of breakfast options at the Alton Towers Resort, it has been noted that some individuals have been choosing not to take breakfast prior to enjoying the UK’s top thrill rides for fear of seeing it again!

In response to this trend Alton Towers Resort today launches the worlds first all-you-can-eat “Rider’s Breakfast” with a unique guarantee: that it stays down or your money back!

Working with renowned scientist Dr David Lewis, Resort bosses are so convinced the meal will live up to it’s guarantee they are offering a full refund to anyone who is unwell. For any cheats that may try to scam the Resort, all breakfasts will come with a bespoke motion sickness bag. Any guests wishing to claim will simply have to present the ‘full’ bag to a member of staff. Ride hosts will be monitoring usage.

Dr David Lewis said: “The ‘Rider’s Breakfast’ is a wholesome and easily digestible meal, low on the Glycemic Index and including fresh fruit with low acidity and protein. Our bespoke breakfast provides all the energy visitors to the park need for a day of riding rollercoasters - but with none of the nausea!”

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said “Alton Towers Resort has the best combination of thrilling rides in the UK, so it’s no wonder some guests may feel occasionally queasy should they choose to ride them again and again. We’re launching the new ‘Rider’s Breakfast’ with the unique ‘stay-down’ guarantee to ensure that guests can remain fully nourished while enjoying a full day of exhilaration at the theme park.”

The Rider’s Breakfast has been launched by the Alton Towers Resort to mark the launch of Adrenalin Week. Adrenalin Week runs 2nd – 7th November and celebrates the end of the theme park season with nothing but pure adrenalin-pumping thrill rides from 10-4pm everyday. To book tickets including a 10 unlimited rides for £10 offer visit


For further information and images, please contact Frank PR on 0207 693 6999 / 07946069051 or email

Notes to editors:


Yoghurt mixed with blueberries, Granola and honey.

The Yoghurt provides protein for energy as well as digestion aiding bacteria. Blueberries are rich in chemicals called anthocyanins, and phytochemicals believed to play a role in reducing inflammation that can occur when we feel nauseous. The Granola and honey help you feel full and provide additional energy.

Grilled organic bacon in whole meal bap with tomato.

These provide an excellent source of easily digested nourishment which, being low on the Glycemic Index, help ensure that this is released slowly but surely across the morning.

Celery juice with carrot and ginger.

Ginger is well known for its nausea combating powers; the carrot provides essential vitamins while celery has been used for centuries to relieve pain. It also contains 3-N-butyl-phthalide a compound shown to lower blood pressure in animal studies.

Dr David Lewis has made a special study of people’s reactions to white knuckle rides and believes that eating the right kind of breakfast before setting out for a day of roller coaster rides is essential to enjoying the experience to the full. “When we go on ride we experience what I term ‘fun fear’.

“Your brain and body react as if you were in real danger even though, intellectually, you are well aware that the ride, however dangerous it appears is actually completely safe. Excitement triggers what is called our body’s fight or flight response, which causes an increase in heart rate and sweating. At the same time digestion is slowed down, which explains why when queuing for a ride you may notice your mouth has gone dry and your stomach is churning. This is where having had the right kind of nourishing food for breakfast comes to your aid. The food should be wholesome and easily digested while, at the same time, being low on what is called the Glycemic Index. This includes carbohydrates such as oats, barley or bran and bread or rolls with whole grains, stone-ground flour, and sour dough that produce only minor fluctuations in blood glucose and insulin levels. Your breakfast should also include fresh fruit with low acidity plus protein, from meat or yoghurt, to provide all the energy you will need.”


Alton Towers Resort Adrenalin Week runs 2nd – 7th November and celebrates the end of the theme park season with nothing but pure adrenalin-pumping thrill rides from 10-4pm everyday.

Experience the death defying drop of Oblivion, the flaming loops of Nemesis, the exhilarating feeling of being weightless on Air and seven more of the UK’s best thrill rides, all for an unbeatable £10*.

For a double dose of thrill, why not escape to the two on-site themed hotels for the special rate of just £35 per person per night including breakfast and theme park tickets (based on 4 people sharing a family room).

For more information and booking visit visit

*when booked online

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