Monday, 25 January 2010
NEWS FROM BLUE RIBAND
NESTLÉ VISITS THE DARK SIDE WITH NEW BLUE RIBAND® DARK
Nestlé has given Blue Riband®, one of the nation’s favourite tea-break treats, a makeover by coating it in rich, smooth dark chocolate. January 2010 will see the launch of Blue Riband® Dark, which joins the already much loved 99 Calorie Biscuit Range that includes the traditional milk chocolate Blue Riband.
A biscuit and a cuppa can go hand-in-hand, and with the launch of Blue Riband Dark there has never been a better time to take five minutes, relax and indulge in one of life’s little pleasures. At 99 Calories and containing no artificial colours, flavours or preservatives, Blue Riband Dark is a perfectly portioned treat.
Blue Riband Dark joins Nestlé’s chocolate biscuit bar range of 99 Calorie favourites including Blue Riband Milk, Breakaway®, Drifter® and Toffee Crisp®. For those looking for a little treat with no to compromise on taste, Nestlé biscuits are great additions to the weekly shop. With the introduction of Blue Riband Dark to the range, there really is something to suit all the family.
Joanne Coxon, Assistant Brand Manager for Nestlé Biscuits says: “We are very proud to introduce Blue Riband Dark to our well-loved existing range of 99 Calorie biscuits. The new launch is part of Nestlé’s commitment to give families choice when selecting great tasting treats. The 99 Calorie biscuit range not only delivers on taste but they are perfectly portioned to be enjoyed as part of varied, balanced diets.”
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For further information please contact Frank PR on 020 7693 6999 or email firstname.lastname@example.org
Notes to Editors:
About Nestlé Blue Riband Dark Bars:
- Available nationwide
- Typical nutritional values per Blue Riband Dark: Calories: 99, Fat: 5.2g (of which saturates: 2.9g), Protein: 0.9g, Fibre 0.9g, Carbohydrate 11.8g (of which sugars 8.4g)
- Blue Riband Dark - 9 pack (RRP £1.29)
Full Range includes:
- Blue Riband - 6 pack (RRP £1), 9 pack (RRP £1.29), 18 pack (RRP £1.99)
- Breakaway - 6 pack (RRP £1), 9 pack (RRP £1.29), 18 pack (RRP £1.99)
- Drifter - 8 pack (RRP £1.29)
- Toffee Crisp - 7 pack (RRP £1.29)
- Blue Riband Dark – 9 pack (RRP £1.29)