Wednesday, 10 March 2010
NEWS FROM SKINNY COW
Want a new Wardrobe in 2010? The Skinny Cow® Hot Chocolate and Kelly Brook say ‘Oh Yes, you can!’
Coming to the rescue of fashionistas feeling the pinch of Christmas and the recession – The Skinny Cow® has teamed up with Kelly Brook to host a celebrity charity Swap Shop, to raise funds for Marie Curie Cancer Care.
With items donated by the likes of Holly Willoughby, Sarah Harding and Danielle Lloyd – the exclusive Swap Shops will give fashion fiends the chance to breathe new life into their wardrobes through swapping not shopping!
By becoming a fan of The Skinny Cow® on www.facebook.com/skinnycowuk women will be able to enter into a draw to attend the London and Manchester based events. For those women who don’t win an invite to the Swap Shops a facebook ‘Skinny Dip’ will let women battle it out to win more amazing fashion items and get a new look wardrobe for 2010.
The Skinny Cow® , which is owned by Nestlé UK, will be raising funds for Marie Curie Cancer Care, Nestlé UK’s charity of choice for 2009 and 2010 by making a donation for every item ‘swapped’ by a celebrity at the two events and online.
Throughout the year, Nestlé UK is aiming to raise £250,000 which will help fund 12,500 hours of Marie Curie nursing care for terminally ill people and their families in local communities.
Kelly Brook, who is hosting the London Swap shop, said ‘I love the idea of women swapping clothes to create new and different styles! It really encourages creativity and is all for a fantastic cause. I’ve even slipped a few of my own former-favourites in; I can’t wait to get to see all the different things people bring!’
Olivia Hibbert, Assistant Brand Manager for The Skinny Cow® Hot Chocolate said ‘The recession and Christmas has meant a lot of women have been cutting back so we wanted to create the perfect excuse for women to treat themselves to something new without feeling guilty- Oh Yes You Can! The Skinny Cow® is excited to be working in partnership with Kelly Brook to raise funds for Marie Curie Cancer Care by creating a unique event in aid of a great cause.’
For more information or images please contact Frank PR on 0207 693 6999 or email email@example.com
Notes to editors
About Skinny Cow Hot Chocolate:
• Is available in two delicious flavours - Indulgent Chocolate and Indulgent Mint
• Good to know: Skinny Cow hot chocolate is Only 37 calories a mug, low in fat and sugars, a source of fibre, and contains no artificial preservatives, no added colours and no hydrogenated vegetable oils.
• Available at most major supermarkets
• RRP: Jar (200g) £2.99 and single stick (10g) 31p
• Skinny Cow Hot Chocolate - Typical nutritional values per mug (10g serving made with 200ml water) are: Energy: 37kcal/155kJ, Protein: 2.0g, Carbohydrate: 3.9g (of which sugars 3.6g), Fat: 1.5g (of which saturates: 1.0g), Fibre: 1.4g, Sodium: 0.1g, Salt Equivalent: 0.3g
• Skinny Cow Hot Chocolate – Guideline Daily Amounts per mug: Energy: 37kcal (2%*), Sugars: 3.6g (4%*), Fat: 1.5g (2%*), Saturates: 1.0g (5%*), Salt: 0.3g (5%*)
• *% Average Adult Guideline Daily Amount (GDA). GDAs are guidelines. Personal requirements vary depending on age, gender, weight and activity levels. For more information about GDAs, visit, www.whatsinsideguide.
Swishing, which The Skinny Cow Swap Shop is based on, involves getting your friends together to swap gorgeous clothes and socialise at the same time. Every girl must bring at least one good quality, clean item of clothing, or an accessory, that she'd feel proud to hand on and once all attendees are assembled the clothes are pooled together and the choosing begins.
The Skinny Cow® Hot Chocolate is aiming to raise £15,000 through the Swap Shop activity alone for Marie Curie Cancer Care.
About Marie Curie Cancer Care:
Marie Curie Cancer Care is one of the UK’s largest charities. Employing more than 2,700 nurses, doctors and other healthcare professionals, it expects to provide care to around 29,000 terminally ill patients in the community and in its hospices this year and is the largest provider of hospice beds outside the NHS.
Around 70 per cent of the charity’s income comes from the generous support of thousands of individuals, membership organisations and businesses, with the balance of funds coming from the NHS.
Marie Curie Nurses
The charity is best known for its network of Marie Curie Nurses working in the community to provide end-of-life care, totally free for patients in their own homes.
The charity has two centres for palliative care research, The Marie Curie Palliative Care Research Unit at University College London and The Marie Curie Palliative Care Institute in Liverpool.
It also funds seven fundamental scientific research groups which investigate the causes and treatments of cancer. This research was previously carried out at the Marie Curie Research Institute in Oxted, Surrey. The programmes are now located in universities around the country, and will receive funding from the charity until 2012.
Supporting the choice to die at home
Research shows around 65 per cent of people would like to die at home if they had a terminal illness, with a sizeable minority opting for hospice care. However, more than 50 per cent of cancer deaths still occur in hospital, the place people say they would least like to be. Since 2004 Marie Curie Cancer Care has been campaigning for more patients to be able to make the choice to be cared for and die at home.