NEWS FROM EMMI UK

Emmi FanMan Rescues Underground Commuters

- Fan-tastic Superhero cools hundreds on the sweltering Tube -

Following on from the government’s recent announcement that the budget to cool Tube carriages on the London Underground has been slashed by £10m, Emmi, the Swiss Dairy Group, have decided to take matters in to their own hands.

Commuters are set to receive some welcome relief from the excruciating heat of the London underground from an unexpected hero. The Emmi FanMan, a six-foot fan-wielding super-hero, uses state of the art technology to blast those around him with a refreshing jet of cool air and is preparing to use his powers for the good of London’s commuters.

The FanMan, who gets his name from his eye-catching super hero outfit and his cooling powers, will be riding the tube and visiting offices in London over the next couple of days. Fans of the Emmi FanMan can follow his movements at emmifanman.com and even request his presence on your tube line or in your office via his Twitter @EmmiUKLtd and Facebook Page facebook.com/EmmiUKLtd.

Emmi FanMan gave this statement:

“I’m just someone who wanted to make a difference. In a world where heat exhaustion, dehydration and profuse sweating are rife I knew I couldn’t just standby and watch any longer. Commuting is an exhausting business but coupled with the crippling heat of a packed tube carriage it becomes unbearable. I’m there for people in their time of need.”

Julie Plant, Managing Director of Emmi, said:

“With this summer expected to be one of the hottest since records began and no sign of plans to install air conditioning units, we felt it was time someone took a stand. Our job is to provide a refreshing lift for people and when we met FanMan we realised what good he could do and began planning who we could help with his powers.”

In previous years, tests in some carriages have shown that during the summer temperatures have exceeded 35 °C – which would make the network officially unfit for transporting cattle. Conventional air-conditioning units have been ruled out on many of the deeper train lines for the time being, so until then there is FanMan.

FanMan’s helpers will also be handing out ice cold Emmi Caffe Latte at several station entrances across the capital. Emmi Caffe Latte is a cool and refreshing iced coffee drink that is the ultimate cold on-the-go refreshment. It comes in a convenient re-sealable cup and can be enjoyed any time of day as a light refreshing drink.

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High-res images can be downloaded from here: http://www.box.net/shared/b2kyeh26kr (5MB only)

For more information, interviews, high-res images please contact the Emmi Fan Man’s publicity agents: FanMantotherescue@frankpr.it


0207 693 7490
0207 693 6999

Notes to Editors:
About Emmi
Lucerne-based dairy group Emmi is the leading Swiss company for cheese and fresh products. Innovations, gains in market share and acquisitions have contributed to several years of sustained growth both in Switzerland and in international markets. In 2009, Emmi posted operating income (sales) of around CHF 2.620 billion and employed a total of 3,500 people (full-time equivalents) in Switzerland, Europe and North America.