KIT KAT® is teaming up with Scouting for Girls to offer fans the chance to have a personal, unique gig experience, using augmented reality - the latest technology craze.
Using a promotional KIT KAT® 4 Finger (on shelf from mid August 2010), users will be able to unlock and view a one-off Scouting for Girls performance simply through their webcam.
Augmented reality is a digital technology that enables users to experience a ‘virtual’ 3D live performance - in this case an exclusive music performance.
Lead vocalist for Scouting for Girls, Roy Stride, says ‘We had a lot of fun making the augmented reality gig film and hope our fans enjoy a fun, new way of interacting with our music.’
A KIT KAT® spokesperson says: ‘It’s fantastic to be the first confectionery brand to use augmented reality on-pack and we’re delighted to be able to be a market leader in this arena. Innovation is really important to KIT KAT® and we hope that our consumers enjoy being able to see this one-off performance from Scouting for Girls.’
To view the gig, via a promotional KIT KAT® 4 Finger, log on to www.kitkat.co.uk/musicbreak, enter the VIP page and hold the special logo on the back of the bar up to your webcam and watch as a 3D hologram of a Scouting for Girls gig materialises in front of your very eyes.
Ends
For further information please contact Frank PR
on 0207 693 6999 or email kitkat@frankpr.it
Notes to editors
• KIT KAT® is the UK’s number 1 biscuit brand
• More than one billion KIT KAT® products are eaten every year in the UK
• 33 KIT KAT® bars are eaten EVERY second!
• KIT KAT® was created in 1935 under the brand name “Rowntree’s Chocolate Crisp”. It changed to KIT KAT® in 1937
Source: Nestle and Superbrands
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