Thursday, 12 August 2010


Jedward make the world a more ‘random’ place

Taking a break from their Irish tour, X-Factor’s most ‘deadly’ duo, John and Edwards Grimes have today launched the ROWNTREE’S RANDOMS® ‘Foamy Gnome on the Roam’ tour, a summer tour that will see a giant Foamy Gnome hot-air balloon flying around the UK, bringing random events to different locations.

Fresh from the launch of their new album ‘Planet Jedward’, the twins have joined forces with the makers ROWNTREE’S RANDOMS® to inject their unique and energetic ‘randomness’ into the tour, which will see a series of random events hit Brighton, Birmingham and Manchester. Inspired by the success of the limited edition Foamy Gnome which appeared in pack earlier this year, Jedward also launched the bespoke hot air balloon which will travel the length and breadth of the country.

John said; “It’s been a crazy few months for us but launching the ‘Foamy Gnome on the Roam’ tour is by far the most random thing we’ve ever done! We’re massive fans of the sweets and are now desperate for ROWNTREE’S® to consider making our quiffs into one of the hundreds of sweet shapes!” Edward added; “Yeah, sweets shaped like our hair would be awesome! Remember to look out for the Foamy Gnome balloon jet-setting around in the sky in August – you can’t really miss it.”

Adding some extra light-hearted entertainment to the launch, the Dublin-born 18 year-olds have also performed in-front of the camera, recording an online video featuring the Foamy Gnome and other random characters to promote the events.

Louise Barrett, Brand Manager at Nestlé (the maker of ROWNTREE’S®) said, “We’re on a mission to make the world a more random place this summer and thought Jedward would be the perfect ambassadors for that! We can’t wait to see the reaction of the nation when a giant Foamy Gnome hot-air balloon is travelling through the sky and hope our random events will encourage you to let your random side out® this summer!”

With the first of three random events taking place on Brighton seafront this Saturday (14th August), you can keep up to date with all the latest information on the Foamy Gnome and his travels by logging on and joining up to the ROWNTREE’S RANDOMS ® facebook group,
For more information, please call Frank PR on 020 7693 6999 or email

Notes to Editors

Available from all good supermarkets and confectioners in 50g bags, with an RRP of 41p
ROWNTREE’S RANDOMS ® join other members of the ROWNTREE’s family including Fruit Pastilles, Fruit Gums, Jelly Tots and Tooty Frooties
The ROWNTREE’S RANDOMS® 195g sharing pack, with an RRP of £1.45 will be available in store from 25th August, featuring 10 new shapes