Monday, 7 March 2011



npower inspires teens across the UK to kickstart their future careers

TODAY Kevin Keegan is announced as one of eleven football experts who will showcase the vast and varied careers found in our national sport, creating a dream team of teenagers who will get the chance to do their dream job for a day.

You don’t have to play football to become a key player in the game and npower’s What’s Your Goal is focused on helping teens kick off a fantastic career by allowing them to get their hands dirty and muck in with professionals.

The chosen 11 will be thrown in at the deep end: one budding football pundit will sit alongside Kevin Keegan at a high profile Football League match, another will prove they’ve got the gift of the gab while managing a group of professional players with Neil Warnock at QPR, while one particularly confident winner will have to stick by their decisions as they work alongside Sasa Ihringova, The Football League’s most senior female referee.

In addition to the these three, the other mentors are a SKY Sports TV producer and TV presenter, a sports photographer, a sports journalist from First News, the sports therapist at Swindon Town, the business manager from Ipswich Town, the acadamy coach at Derby County and Crystal Palace’s kit manager.

Kevin Keegan said:

“What’s Your Goal is a one-of-a-kind programme that gives students a foot in the door to try their hand at incredible jobs they’ve never considered before, inspiring thousands of others to believe in their own capabilities and futures.

“We’re looking for an extra special set of skills, ones that students can’t always get across in school exams and tests; the strength of character to be a referee; the assertiveness of a coach who needs to keep their team in check when the pressure is on and the quick but caring quality of a team’s sports therapist.

“With one in five young people not able to find work in the UK, npower’s What’s Your Goal is a great way of using young people’s love of football to inspire their future goals, helping students to start thinking differently about their careers.

“Getting a break in football is extremely difficult and it was no different for me, but blind stubbornness pushed me to succeed. Hopefully I can inspire teenagers out there to get involved who knows, they might be replacing me before long!”

Clare McDougall, npower’s head of education and community, said:

“What an opportunity for eager and hungry youngsters to get a foot up the football ladder: it’s a fantastic way to get teenagers to really think, ‘what is my goal?’.

“We have some of the brightest and best in the football industry on board, from the roles that help keep a football club afloat, to the people behind the talent on the pitch; from the photographers and journalists who bring the action alive in the media, to the experts who analyse the results.

“What’s Your Goal is a fantastic opportunity to show how ambitious and talented our teenagers are and how bright their futures could be.”

To enter, students are asked to fill out a job application, downloadable at


For further information please contact the npower press office at Frank
0207 693 6999/

Notes to Editors
About npower
• npower is one of the UK's largest electricity suppliers and has 6.6 million customer accounts across the UK.
• npower sponsors The Football League
• npower has been awarded platinum status in Business in the Community’s CR Index and is one of twenty-nine companies to have achieved the CommunityMark since its launch. All CommunityMark achievers have been recognised for demonstrating excellence in their holistic and strategic approach to community investment.

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