NEWS FROM FOSTER'S

FOSTER’S AND THE FAST SHOW

Heineken UK is delighted to confirm that Foster’s, its leading lager brand, is commissioning a brand new series of The Fast Show which will take the series online for the first time.

The series that delivers quickfire sketches and a barrel of fast laughs will be available exclusively on www.fostersfunny.co.uk, the site that hosted the highly-acclaimed Mid Morning Matters with Alan Partridge and Vic & Bob’s Afternoon Delights.

Fast Show creators Paul Whitehouse and Charlie Higson say: "We are delighted to bring back the Fast Show not only for our old fans but also, we hope, for a whole generation of new ones. We'll be bringing back all our most popular characters from the show and we’ve managed to get the majority of the team back together, including Caroline Aherne. It’s also great to be sharing the Foster’s site with some of our comedy favourites like Vic n Bob and that other bloke who was in that thing with Rob Brydon."

Gayle Harrison, Marketing Manager - Foster’s at Heineken UK says: “The Fast Show is one of the best loved British shows and is famous for bringing innovative, fast-paced sketches to our screens with a speed and style that had never been seen before . We’re excited by our collaboration with the Fast Show team and we look forward to sharing more great new comedy via the fostersfunny website.”

-Ends-

September 2011


EDITORS’ NOTE:

Foster’s is the leading sponsor of comedy in the UK with a sponsorship portfolio that includes the Foster’s Edinburgh Comedy Awards, the 2011 British Comedy Awards and over 100 hours of Original Comedy programming on Channel 4. The Foster’s- commissioned internet series Mid Morning Matters with Alan Partridge attracted over 3 million hits and universal acclaim, cementing the brand’s position at the cutting-edge of British comedy.
Foster’s recently announced plans to sponsor Foster’s Comedy Live, a series of live stand-up shows in Highlight comedy club venues across the country and Foster’s Funny Live , a new programme of stand-up comedy in pubs and clubs that will run throughout the UK until October.