PREMIER
HIT FOR LEICESTER SQUARE
New
hotel brings £12 million investment into the Capital City
Leicester
Square is famous as the home of film and theatre and today sees a new addition
to the Square, with the opening of the UK’s best value hotel chain [i]at number 1 Leicester Place.
Premier
Inn’s brand new 83 bedroom hotel was officially opened today by Whitbread
Chairman Anthony Habgood, Whitbread Managing Director Patrick Dempsey, and
Minister of Tourism and Heritage, John Penrose MP. The new hotel, which
sees a £12 million investment into the London economy, is one of 20 hotels that
will have opened by the end of 2013 across the city as part of a major
expansion drive for the hotel chain.
Premier
Inn Leicester Square has not only provided significant investment into the
local economy but has also created 32 job opportunities for London residents
ranging from reception to managerial roles, 50% of those employed have come
from long term unemployed 18-24 year olds.
Premier
Inn is the UKs biggest hotel chain and is currently the largest provider of
budget hotels within the M25 area with aims to increase its number of rooms by
50% and double its size in London by 2016.
Patrick
Dempsey, Managing Director of Whitbread Hotels and Restaurants, comments: “We
are delighted to be opening a new Premier Inn in the heart of London, a short
walk from many of the capitals most well known tourist attractions. Our
exciting growth in London means that we can offer even more people a great
night’s sleep in the best locations when visiting the capital and we look forward to opening more hotels in London over the
coming year.”
John
Penrose, Minister for Tourism and Heritage, comments: “Tourism is vital to the
UK’s economy and growth and it will play a big role in our future
success. It is great to have been here today to officially open the new
hotel in this brilliant location and to hear Premier Inn’s plans for further
expansion.
“The
eyes of the world will be on London this summer and I can only commend Premier
Inn’s contribution to making England the place to stay for both international
and domestic travellers.”
The
new hotel is also a leader in innovation with ‘floating’ bedrooms equipped with
double soundproofing to ensure guests get a good night’s sleep despite being
within walking distance of many popular theatres, shops and London tourist
attractions.
Premier
Inn offers all guests a no quibble ’Good Night Guarantee’ – which means if
customers are not 100% satisfied with their stay they will get their money
back.
Rooms
are now available to book at www.premierinn.com
each bedroom caters for up to two adults and two children (aged 15 and under)
and includes an en-suite bathroom; a king size bed; remote control TV with
Freeview; tea/coffee making facilities, and a spacious desk area with 30
minutes free WiFi Internet access. The hotel also offers the All You Can Eat
‘Premier Breakfast’ – the perfect way to start your day.
-Ends-
For
further information about Premier Inn, please e-mail Frank PR on premierinn@frankpr.it
or call 020 7693 6999
Notes to editors:
Award-winning Premier Inn is the UK’s best value hotel brand
with over 620 budget hotels and
more than 47,000 rooms across the UK and Ireland. Premier Inn bedrooms
feature en-suite bathrooms, TV with Freeview, and 30 minutes Free WiFi internet
access. All Premier Inns feature a bar and restaurant; situated inside the
hotel or adjacent, offering a wide range of food choices.
Premier Inn is open in Abu Dhabi, Dubai and India. On a domestic front, Premier Inn aims to grow to 65,000 rooms in the next 5 years.
Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.
Premier Inn is open in Abu Dhabi, Dubai and India. On a domestic front, Premier Inn aims to grow to 65,000 rooms in the next 5 years.
Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.
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*Best Value Hotels in
the UK: Research conducted by YouGov found Premier Inn top in BrandIndex Value
measure when reviewing all data between 1 January 2011 and 31 December 2011.
All data was collected using an online survey and respondents were members of the
YouGov panel. The 21,383 strong research sample for this study was sampled and
weighted to a UK nationally representative 18+ adult profile. Fieldwork was
conducted daily between 1 January 2011 to 31 December 2011. The Value metric
measures perception of the brand’s price –point value offering: Which of the
following brands do you think represents GOOD/POOR VALUE FOR MONEY? By that, we
don’t mean “cheap” or “expensive”, but that the brands offer a customer a lot
in return for the price paid.
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