Wednesday, 16 May 2012


New hotel brings £12 million investment into the Capital City

Leicester Square is famous as the home of film and theatre and today sees a new addition to the Square, with the opening of the UK’s best value hotel chain [i]at number 1 Leicester Place.

Premier Inn’s brand new 83 bedroom hotel was officially opened today by Whitbread Chairman Anthony Habgood, Whitbread Managing Director Patrick Dempsey, and Minister of Tourism and Heritage, John Penrose MP.  The new hotel, which sees a £12 million investment into the London economy, is one of 20 hotels that will have opened by the end of 2013 across the city as part of a major expansion drive for the hotel chain.

Premier Inn Leicester Square has not only provided significant investment into the local economy but has also created 32 job opportunities for London residents ranging from reception to managerial roles, 50% of those employed have come from long term unemployed 18-24 year olds. 

Premier Inn is the UKs biggest hotel chain and is currently the largest provider of budget hotels within the M25 area with aims to increase its number of rooms by 50% and double its size in London by 2016.

Patrick Dempsey, Managing Director of Whitbread Hotels and Restaurants, comments: “We are delighted to be opening a new Premier Inn in the heart of London, a short walk from many of the capitals most well known tourist attractions. Our exciting growth in London means that we can offer even more people a great night’s sleep in the best locations when visiting the capital and we look forward to opening more hotels in London over the coming year.”

John Penrose, Minister for Tourism and Heritage, comments: “Tourism is vital to the UK’s economy and growth and it will play a big role in our future success.  It is great to have been here today to officially open the new hotel in this brilliant location and to hear Premier Inn’s plans for further expansion. 

“The eyes of the world will be on London this summer and I can only commend Premier Inn’s contribution to making England the place to stay for both international and domestic travellers.”

The new hotel is also a leader in innovation with ‘floating’ bedrooms equipped with double soundproofing to ensure guests get a good night’s sleep despite being within walking distance of many popular theatres, shops and London tourist attractions.

Premier Inn offers all guests a no quibble ’Good Night Guarantee’ – which means if customers are not 100% satisfied with their stay they will get their money back.

Rooms are now available to book at each bedroom caters for up to two adults and two children (aged 15 and under) and includes an en-suite bathroom; a king size bed; remote control TV with Freeview; tea/coffee making facilities, and a spacious desk area with 30 minutes free WiFi Internet access. The hotel also offers the All You Can Eat ‘Premier Breakfast’ – the perfect way to start your day.


For further information about Premier Inn, please e-mail Frank PR on or call 020 7693 6999
Notes to editors:
Award-winning Premier Inn is the UK’s best value hotel brand with over 620 budget hotels and more than 47,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and 30 minutes Free WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.  

Premier Inn is open in Abu Dhabi, Dubai and India. On a domestic front, Premier Inn aims to grow to 65,000 rooms in the next 5 years.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit for full terms and conditions.

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*Best Value Hotels in the UK: Research conducted by YouGov found Premier Inn top in BrandIndex Value measure when reviewing all data between 1 January 2011 and 31 December 2011. All data was collected using an online survey and respondents were members of the YouGov panel. The 21,383 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted daily between 1 January 2011 to 31 December 2011. The Value metric measures perception of the brand’s price –point value offering: Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY? By that, we don’t mean “cheap” or “expensive”, but that the brands offer a customer a lot in return for the price paid.

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