RECESSION HAS BROUGHT THE FAMILY TOGETHER AT DINNERTIME
As cooking budgets decrease, the importance of families eating together
increases
35% of families eat together MORE
often than they did five years ago according to new research from Maggi®. Despite food budgets often being squeezed in tough
economic times, 66% of parents surveyed think that eating together is the best
way to catch up. Testament to this, 68% of the UK families surveyed eat
together at least five times a week.
Of those families who reported eating dinner together more often
since the recession, 16% say that it’s due to cutting down on dining out, and
13% find it more cost effective to eat together at dinnertime. However, of
those parents who admit that the recession has caused their family to eat
together less, 38% attributed working longer hours to make ends meet.
The study of over 1,000 UK parents also looked at which
regions in the UK eat as a family unit the most regularly and revealed that Welsh
families topped the list with 43% sitting down together for dinner every day,
whereas only a mere 22% of those in the North East eat as a family every night
Maggi also asked parents across the UK how to save money on family dinners. Top tips given included batch cooking and buying more economical cuts of meat. Using cheaper cuts doesn’t affect the taste of the meal, for example, the delicious new Maggi Fresh Ideas ™ Beef & Ale Casserole uses casserole meat, while the Chicken & Leek Potato Bake works best with chicken thighs.
UK MUMS’
TOP RECESSION-BUSTING COOKING TIPS:
- Cook something that everyone will enjoy to ensure you’re not making more than one type of meal an evening
- Batch cook and use leftovers – try and make little changes to ensure that the family don’t get bored e.g. Chilli Con Carne for two nights, one night with rice and one with a jacket potato
- For older children, make individual portions of family meals that can be frozen if necessary, so that they can eat when they get in from after school activities etc.
- Plan ahead by making a list of the week’s meals and sticking to it
- Don’t shop on an empty stomach!
- Search for the best deals in supermarkets – head to the shop later in the evening to make the most of special offers
- Bulk up meat dishes with vegetables
- Change from your weekly to monthly shop to encourage families to eat all food
- Use more economical cuts of meat e.g. Chicken thighs or drumsticks and beef casserole steak
- Buy vegetables in season
Maggi Home Economist, Cath Edwards, states “It’s great to see the
UK embracing family mealtimes with the realisation that it doesn’t need to cost
a lot to get everyone round the table. Making the most of family mealtimes and
following simple cost-saving tips can ensure that parents save money whilst
bringing everyone together over a delicious meal. Cooking with a tighter budget
needn’t mean that meals become boring, buy seasonal veggies and alternate your
cuts of meat to keep the family satisfied.”
----------Ends----------
For more information contact Bethany
Pearson and Jennifer Murdoch at Frank PR on 0207 7693 6999 or email Maggi@frankpr.it
About Maggi
Founded by Swiss entrepreneur Julius
Maggi, Maggi®, now a NestlĂ© brand,
has been the master of flavours, herbs and spices for over 120 years.
The original company was born in 1872 in
Switzerland, when Julius Maggi took over his father's mill. Maggi quickly became a pioneer of
industrial food production, aiming at improving the nutritional intake of
worker families. We were the first to bring protein-rich and vegetable based
meals to the market, followed by ready-made soup in 1886 which was based on the
popular vegetable meals. The Maggi brand merged with Nestlé in 1947.
Maggi
launched in the UK in 2011 with the So Juicy® range which has sold over 20 million packs since
launch*. The range provides mum’s with a way of cooking tender, juicy meat the
whole family will enjoy. The seasoning adds delicious flavour to the meat
whilst it cooks in its own juices in the special cooking bag. The ‘So’ range
was extended in February 2012 with the launch of Maggi So Crispy, which gives chicken a delicious crispy coating
without the need for oil or frying.
Maggi
Fresh Ideas range is available in the
following new flavours:
o
Roasted Apple
& Sage Pork
o
Beef &
Ale Casserole
o
Cheesy
Chicken & Leek Potato Bake
o
Lincolnshire
Sausage Casserole
For easy, tasty meal ideas visit www.maggi.co.uk
Maggi is listed in all major retailers.
The Maggi Fresh Ideas range contains no
artificial colours, flavours or preservatives. In addition, they meet UK
Government Responsibility Deal Salt Targets; when prepared, the final recipes
have been developed to provide a balanced meal also containing at least one
portion of vegetables.
Sample
size: 1,005 UK parents with children under 16
The
research was carried out in October 2012 by Census Wide.
*IRI
unit sales data January 2011- 6th October 2012
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