Tuesday, 22 January 2008

News from Premier Inn

It’s official: Right is wrong when it comes to
which side to get out of bed

Experts put an age-old debate to rest


Monday 14th January 2008: Anyone getting up in a less than positive frame of mind this gloomy Monday may be asked, “What’s up with you this morning? Get out of the wrong side of bed?”

But what is ‘the wrong side’? Boffins at leading hotel chain, Premier Inn, have settled the answer to that age-old question once and for all. They announce today that when it comes to getting out of bed, RIGHT IS WRONG and we should all be aiming to get up on the LEFT.

The conclusion was made following hot debate by experts from the fields of sleep science, Feng Shui and psychology. Dr Chris Alford, Jan Cisek and Pete Cohen studied the phenomenon and applied principles from their various fields to help Premier Inn’s team determine that the left side is in fact the right [correct] side.

Premier Inn spokesperson, Sarah Simpson, says the study was commissioned as an extension of Premier Inn’s unique ‘Good Night Guarantee’, offering guests their money back if they don’t have a good night’s sleep:

“We wanted to take this one step further and ensure our guests’ good night’s sleep isn’t spoiled and they have a great day ahead.”

How the conclusion was made:
Principles of Feng Shui and elements of known left-brain function helped to establish the conclusion.

According to the Feng Shui principle of Bagua; creating harmony through the use of space, the left side of the bed is associated with what we hold dear – family and health, money and power (knowledge).

Feng Shui expert Jan Cisek says: “By getting out of bed on the left side, you direct positive energy into the corresponding areas of your life. It is a powerful tool that can also be used to help you arrange your bed when you’re staying away from home”.

The study further determined that getting out of bed on the correct side goes beyond just the physical action of getting out on the left side. It also includes the use of the left side of the brain to prepare the mind for having the best possible day.

The left side of the brain is responsible for logical and analytical function. Psychology and motivation expert Pete Cohen says it is this side we use to think rationally about the day ahead:

“Before getting out of bed on the left, consider the day and its benefits. The right side of the brain is responsible for emotions like fear and stress, which only dilute your potential for having a positive experience”.

What if I got out of the ‘wrong side’ of bed this morning?
The study produced simple techniques Brits can use to help salvage a day that has begun badly from getting out of bed on the wrong side.

Sleep expert Dr Alford says one of the key techniques is reducing the sleep chemicals that build up in the brain over the course of a day, contributing to feelings of irritability and lethargy:

“By taking a power nap or going into a meditative state for twenty minutes, you can reduce the level of sleep chemicals and start your day over feeling more relaxed and calm.”

- Ends -

Thursday, 3 January 2008

News from The Vitality Show

THE VITALITY SHOW - 27th March – 30th March 2008

Experience the latest health, beauty & well-being innovations all under one roof!

For the latest trends in health, beauty and well-being in 2008, why not book yourself and your best friend tickets for the ultimate girl’s day out, The Vitality Show with Muller ®? Jam-packed with lots of great brands, experiential show features and experts all under one roof, The Vitality Show is the ‘must go’ event for women in the UK.

Brands such as Dermalogica, Benefit Cosmetics and Aveda will be showcasing the very latest innovations, products and ideas enabling women to get a sneak preview of what’s hot and what’s not for 2008. Not only a great shopping event, with loads of great brands all together the show’s new experiential features include: The Happiness Theatre where visitors can attend happiness and friendship workshops; The Fitness Arena complete with trampolines for visitors to try out, free hair consultations and styling courtesy of the award winning Hobs Salon and the Luxury Beauty Hall ;as well as the ever popular fabulous Fashion Catwalk.

World class experts will also be on hand to offer advice and insights across the world of health, beauty and well-being ensuring visitors to the show can pick up hot tips to take home and share with their friends.

The Vitality Show with Muller®, is Europe’s largest health, beauty and well-being show is back bigger and better than ever.

For a day packed with the latest and best in beauty, health and well-being, as well as inspirational advice, secrets, hints and tips from the experts, make The Vitality Show 2008 top of yours and your best friend’s diary!

Tickets to the show cost £17 on the door or £14 in advance. For further information visit the website www.thevitalityshow.co.uk or book your tickets by calling 0844 415 4416

News From Steve Madden Footwear

Steve Madden Launches in the UK for Spring Summer 2008

This spring, America’s most renowned shoe designer, Steve Madden hits the UK with a stunning collection of high fashion footwear. Steve Madden has been a success story in the United States for the last 20 years, and boasts a wide celebrity fan base including Hilary Duff, Hayden Panettiere, Rihanna, Kirsten Dunst and Daryl Hannah.

For Spring Summer 2008 Steve Madden has designed a luxurious collection that offers styles to match every occasion. The diverse range includes eveningwear in the form of delicate peep toe sandals in soft satin, sexy patent leather platforms, chunky wood effect stack heels and faux pony skin stilettos. Daywear includes kitten heal lace-up shoe-boots, gladiator sandals, flip-flops with printed silk detailing and quirky platform trainers.

There is also a selection of crossover styles that are perfect for the office or a night out on the town. These styles include round toe courts in bi-colour leather, towering wedges, stiletto shoe-boots with patent detailing and open toe platforms in a variety of bold spring colour-ways.

For a touch of the exotic, animal print is key to the collection. Significant styles include a sleek leopard print stiletto with gold buckle and trim, cute round-toe leopard print pumps and sophisticated zebra print high-heeled sandals. Each style from the new Steve Madden collection is unique and exactly what the British shoe lover has been waiting for – designer footwear fit for the high street!

News From Fila

Fila Launches first Shop in Shop concept in Microzine


Fila UK, the iconic Italian sportswear brand, are launching their first shop- in- shop concept exclusively with Microzine at their Liverpool site. As one of the most unique lifestyle stores specifically for men, Microzine will be housing bespoke classic 1970s Wimbledon style tennis lockers and benches which will display both the Fila Vintage White Line apparel, footwear and selected Fila Gold seasonal collections. Bringing iconic Fila pieces to the heart of Liverpool, the space will allow customers to see the best of Fila including limited edition styles such as the Matchday in black & gardenia.

The Fila shop-in-shop is a first for Microzine and the partnership has been agreed for one year rolling out to Microzine’s London store during 2008; and with a view to continue into 2009. Chris Lee, founder of Microzine comments “Our retail concept has always been about introducing to the public anything that is new and different and we think the success of Fila as a fashion brand has great synergy with this. We have worked closely with Fila and their designers to create some exclusive pieces and really bring the brand to life creatively in store.”

Marc Travis, Marketing Manager at Fila UK says, “The shop-in-shop concept is a direct way of communicating with our key customer base through an already successful retail shop and we are looking forward to working closing with Microzine to create, exclusive exciting pieces.”

NOTES TO EDITORS:
The shop-in-shop will not only support wholesale business but also reflect Fila’s classic heritage and successful casuals aesthetic.

Friday, 28 December 2007

News from Heinz

KETCHUP, UP AND UP
Heinz Tomato Ketchup hits record sales

IT’S A kitchen cupboard classic, and for many a mealtime essential, and this week Britain’s much-loved Heinz Tomato Ketchup makes history as it reaches the £100 million mark for the first time – lining up enough bottles of the iconic sauce to stretch all the way to Australia .

In the last 12 months alone Britons have consumed 933 million tomatoes via bottles of Heinz Tomato Ketchup, equating to 73 million bottles of the red sauce. That adds up to more than one bottle for every man, woman and child in the country and enough sauce to fill 13 Olympic-sized swimming pools .

This has been the most successful year since the sauce hit the UK’s shop shelves in 1876, with Brits dolloping enough ketchup on their plates to fill an extra 2.6 million bottles of Heinz Tomato Ketchup. Briton’s are passionate about their favourite sauce with 66% professing they ‘love’ the brand.

Dave Woodward, President, Heinz UK & Ireland, is proud of the condiment’s success, saying: “Other ketchups have come and gone but with well over half of all UK households now regularly buying Heinz Tomato Ketchup, the message in the bottle is clear: Heinz is the tomato ketchup.”

Heinz Tomato Ketchup – the facts

• 11 billion packets are sold around the World every year – that’s nearly two packets for every person on earth
• Heinz Tomato Ketchup has been exclusively approved by NASA for use on the International Space Station
• During the manufacturing process, if Heinz Tomato Ketchup pours unaided at more than 0.028mph it is rejected

News from SEGA

A FRIEND IN NEED IS A FRIEND INDEED
Lonely children create pretend pals as they lack real friends

A NUMBER of children grow up lonely and with no one to confide in, with this isolation pushing a quarter of them to create imaginary friends during their childhood. This has come to light following research released today to mark the launch of The Golden Compass video game.

These make-believe mates are conjured up as children lack real-life playmates with 28% saying they served as a real friend or sibling replacement. More than half of the 2,000 questioned said their imaginary friend was an outlet to tell secrets to, and one in five saw them as someone to go to school with, hinting that young children sometimes turn to their imagination for security and a sense of belonging.

This insight is timely as the nation is set to go fantasy mad with the release of The Golden Compass video game. The Golden Compass is the first instalment of the acclaimed ‘His Dark Materials’ book trilogy that follows the adventures of Lyra, a young girl who, like all humans in the make-believe world, is accompanied by a creature that protects and helps her – much like our own imaginary friends.

Child psychologist and founder of the influential parenting website ‘RaisingKids’, Pat Spungin says, “Having an imaginary friend can be very beneficial and enhance a child’s development, and it is encouraging to see that 70% of adults support their children creating imaginary friends. While imaginary friends are a good practice ground for young people to test boundaries and social skills it is still important for them to learn how to integrate and play alongside their peers.”

News from Discovery Real Time

TATTITUDES
Britain’s Teens are Underage Inkers


Many people choose to use their skin as the canvass for modern day artwork, with fantastic results. But with almost a quarter of Brits getting tattooed under the legal age of 18, young lawbreakers are rebelling against the system and getting inked illegally.

This worrying statistic comes to light after Discovery Real Rime commissioned The Ink Report, the most extensive survey to date on Brits’ attitudes towards tattooing.

Marking the launch of tattoo show LA Ink, which stars celebrity tattooist Kat Von D, the results also reveal that 36% of 16-24 year olds already regret their tattoo and a quarter of them think they’ll regret it when they’re older.

Louis Malloy, professional tattoo artist and personal tattooist to David Beckham, says, “I always ask the client for ID, if I’m not sure of their age - it’s imperative I don’t break the law. But equally important is that a person chooses a design which they will live with for life; it’s unlikely at 16 or 17 years old you’ll be able to make that decision.” Louis Malloy also adds’ “I would suggest that the legal age for getting a tattoo is raised to 21 years old. At that age, you’d expect them to be slightly more mature.”

LA Ink premieres on Discovery Real Time this Sunday 11th November at 9pm.

The Ink Report analyses the nation’s attitudes towards tattooing and discovers how the British public perceives tattoos, with some surprising results.

A tattoo is for life
• 1 in 3 people who have a tattoo regret it
• A 1/3 of people believe they will regret their tattoos when they are older
• 40% of people choose their tattoo on its design only – suggesting style over sentiment

Girl Power
• A sixth of women have tattoos compared to only 1 in 10 men
• 3 times as many women get a tattoo to commemorate their newfound freedom than men – women make a permanent mark of freedom with 1 in 8 inking important life moments
• Men are 5 times more likely than women to link lack of intelligence to tattoos

Law breakers, freedom fighters and self-harmers
• Over 1 in 5 aged between 45-54 years old commemorate newfound freedom with a tattoo
• A ¼ of people are law breakers - getting their first tattoo under the age of 18
• 16-24 year olds are four times more likely then 55+ year olds to view tattoos as art
• 1 in 10 55+ year olds think that tattoos are a form of self harm

Ink Nation
Across the country attitudes towards tattoos vary greatly:
• The Welsh are Britain’s most tattooed - 1 in 5 have a tattoo
• The Irish are the least likely to have a tattoo, with only 1in10 having one – and when they do get a tattoo the Irish regret it the most (50%)
• People from the Midlands love their tattoos with 83% loving their body art
• 10% of Scots think tattoos are a form of self harm

Employment
• 34% of people who work in human resources have a tattoo
• People working in human resources and retail love their tattoos the most, 83%
• Sales, media and marketing is the only industry that get a tattoo done in the style of a celebrity – maybe this is why they (72%) regret them so much?!
• Almost half of people in the legal profession think that tattoos look common – only 7% have a tattoo