Tuesday, 6 November 2007

News from Nick Jr

Nick Jr. introduces the first ever toddlaerobic workout

The first ever ‘toddlaerobic’ exercise routine is unveiled by pre-school TV channel Nick Jr. when it starts broadcasting a daily exercise slot for under-5’s from Monday 5 November, every day at 7.55am.

The routine, developed with children’s fitness authority FitKid, is an easy-to-follow sequence of movements and has been devised to improve children’s fitness and development.

As the Government warns that a quarter of children will be obese by 2050, getting children active at an early age has never been so important.

The daily slot is performed for pre-schoolers by pre-schoolers, and the first routine is themed on the weather. Including moves entitled ‘Reach for a Rainbow’ and 'Jump to the Sun’, Nick Jr. Mini Movers gets children interested, involved and having fun getting active.

“Mini Movers is part of our Nicktrition initiative to educate kids and families about balanced lifestyles”, says Howard Litton, Managing Director of Nick Jr. “Nick Jr. Mini Movers is a fantastic way to encourage little ones to have fun, getting active every day.”

Nicky Kay, Managing Director of FitKid who helped develop the Mini Movers routine, says, “It’s becoming increasingly worrying about the amount of children who do not take regular physical activity, and the impact it is having on their lives and our society.”

Mum-of-two and ex-Coronation Street, Bad Girls and Fame Academy star Debra Stephenson is fronting the campaign.
“My son is always dancing in front of the TV when music comes on”, she states. “As I know the Nick Jr. Mini Movers routine has been developed by experts in children’s exercise, copying it is helping him to practice beneficial moves.”

Nick Jr. is also on the look out for their very own stars for the next Nick Jr. Mini Movers routine to be aired on the channel next year.

For more information on Nick Jr. Mini Movers log onto www.nickjr.co.uk/minimovers

No comments: