Friday, 2 November 2007

News From Oliver Sweeney

Oliver Sweeney Cracks It
Spring Summer 08 introduces vibrant colours and cracked distressed leathers

Oliver Sweeney, British luxury footwear and accessories specialist, injects a vibrant colour palette on updated classic styles while introducing new leather finishes for Spring Summer 08. The collection boasts the newest toe shape built on the patented Anatomical Last* called Race, which has an elegantly tapered toe contrasted with a signature angular sole unit and curved heel block. This particular toe shape is the base for new styles in bright shades including Coaster and Race. Using colours like green, pink, blue and white, Oliver Sweeney creates a playful collection with new layering effects, angular zip features, cracked leathers and pony skin uppers. Designs this season stay true to Oliver Sweeney’s look of sophistication whilst using materials in innovative ways to create a range with traditional elements but contemporary styling.

The key style for men this season is the shoe boot; Race features the striking distressed cracked leather applied to below the ankle boots with angular zips and a contrasting warm brown sole. Available in white, green, black or tan, the Race boot is perfect for summer dressing. Coaster is a sleek lace up shoe designed with a metallic underlay colour which comes through more visibly around the toe and heel area. Available in bright ocean blue, brown and black, the wearer can polish the shoe further, making the metallic finish more prominent in preferred areas. Oliver Sweeney uses its design heritage to produce a modern leather loafer called Doubles. This updated style has a central seam running the length of the shoe with signature embossed triangles lining each side- a perfect take on an old classic.

Oliver Sweeney’s timeless styles are made unique through the use of modern materials, colours, and tweaked uppers, lined with a deep blue leather to cradle the foot. The cracked white and coloured leathers are also seen on an Oliver Sweeney favourite- Soso is a perfect loafer for the self assured and discerning dresser. The Ravioli pointed loafer is given summer zeal with chocolate brown and jet black pony skin uppers.

This season the bold colourways, innovations in leather and new versions of old classic Oliver Sweeney styles illustrates brand heritage while using influences from current inspirations.

Notes to Editors:

- Oliver Sweeney footwear is made from the highest quality Italian leathers and is created around a patented Anatomical Last* bringing bespoke shoes to a much wider market. The Oliver Sweeney Anatomical Last has been sculpted to give support to the arch of the foot and features a gentle twist, which simulates the natural shape of the foot creating the most comfortable and ergonomically correct shoes on the market. Inspired by Oliver’s vision, the shoes, as ever, incorporate the signature ‘O’ and ‘S’ in their design and the original Oliver Sweeney heel block.

Oliver Sweeney is well renowned for its unique English design married to Italian craftsmanship.

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