Monday, 2 June 2008

News From Buffalo David Bitton

Buffalo David Bitton Unveil Unisex Jean
The Girlfriend Jean

Drawing on 25 years of denim expertise and heritage, Buffalo David Bitton unveil the Girlfriend Jean in response to the growing trend for unisex fashion as men and women increasingly share styles cues and clothing. Previously only available in smaller sizes as part of the women’s collection, this carrot shaped jean has been re-launched in larger sizes to meet the demand from male consumers wanting to ‘borrow’ their girlfriend’s style!

A fresh and updated alternative to ‘spray-on skinnies’, Buffalo David Bitton’s Girlfriend Jean originally took its inspiration from the break dancer parachute pants of the 1980s. When worn by women, the jeans are loose on top and tapered at the ankle, and when worn by a male, they become a low waisted slim peg leg.

This carrot shape is fast becoming one of this year’s key pieces and is available in a distressed khaki shade with a flattering whiskering effect along the inner thigh area. For women, the Girlfriend Jean can easily be adapted by being ‘hitched’ up and worn with colourful heels or worn longer with a pair of pumps. For men, it is worn lower and team with sneakers and a t-shirt for urban cool. The introduction of the Girlfriend Jean illustrates that Buffalo David Bitton continues to innovate and create stylish and wearable denim for both men and women alike.

Head of Denim, at Buffalo David Bitton says, ‘Buffalo David Bitton continues to position itself at the forefront of innovation in denim with the creation of the Girlfriend Jean. The trend for unisex fashion is really growing and we anticipate this carrot shape to really take off this summer – for men and women alike!”

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