Monday, 2 June 2008

News From Crown Paint

The Nation is Improving not Moving

Crown Paint Predicts a Bank Holiday Boom in Paint Sales this Coming Weekend

Despite economic doom and gloom gripping the nation, with inflation, mortgage rates and the cost of living soaring, DIY favourite Crown Paint is predicting a Bank Holiday Boom, with paint sales expected to be amongst the highest of the year.

In light of the current economic instability, the country is becoming a nation of nesters. Faced with the prospect of being stuck on the property ladder people are showing their homes some TLC with a splash of colour from Crown Paint and with the Bank Holiday upon us, Crown is anticipating a rapid upsurge in DIY activity.

Jo Behari, Managing Director of DIY home help service Home Jane has noticed a real uplift in homeowners improving rather than moving over the last six months. ‘The trend for home improvement has significantly built momentum in recent months. We are seeing more and more customers invest in their homes, maximising the value of their properties through painting and decorating, rather than moving to the next property.’

Jo Baxendale, Senior Brand Manager at Crown comments: “With the nation nervous about moving home and the property market in decline, home owners have decided to stay put and make the most of their homes. Consumers are now realising that the best and most cost efficient way to make a difference to their homes is with a tin of Crown Paint.”

Crown retailers are expecting a marked increase in the sales of Crown Solo® in particular over the weekend. “Customers are keen to find a paint that will get the job done quickly and allow them to get out and enjoy the rest of the long weekend. Crown Solo® is perfect for the busy DIYer, as it guarantees perfect coverage in just one coat. ” says Jo Baxendale. “And its special Breatheasy® formulation means you can decorate, and get back in your room quicker – without lingering paint smells.”

So while the Bank of England forecasts a gloomy year and the population’s bank accounts are in the red, Crown Paint is keen to ensure that the country’s living rooms are anything but dull.


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