Oliver Sweeney goes Greeney
Oliver Sweeney, specialist in luxury footwear and accessories, is gearing up to show its greener side by launching a shoe amnesty program in association with Green World Recycling, in a bid to raise funds for the developing world. From the 1st June, Oliver Sweeney is calling for customers to donate any brand of used shoes which will then be re-sold to raise money for environmental and sustainable projects.
The program will be rolled out initially at the Oliver Sweeney standalone stores located in London and Leeds with the aim of helping reduce waste created by the current fashion throw away culture and in return improve the livelihood of communities in Africa, South America and India.
Oliver Sweeney will act as a collection point for Green World Recycling, who take the donated shoes back to one of their 600 clothing banks. The shoes are then sold in the UK and Europe where money raised goes to under developed countries providing alternatives to current local environmental and social challenges. Projects include improving conditions in village schools, redeveloping irrigation systems and setting up agricultural training schemes.
Marketing Manager, Charley Sowden says “Whilst our Oliver Sweeney shoes are made to last and we are not expecting many to be donated to us for the shoe amnesty, we will be welcoming all shoes to be dropped off at our stores. We are really proud to be offering some help to communities in need by reinforcing the recycling mentality and improving impoverished areas directly.”
Running alongside the shoe amnesty, Oliver Sweeney will be offering customers who donate any shoes a 10% discount off of the mainline collection.