Monday, 9 February 2009


Frank PR goes ‘Down Under’ (not ‘down or ‘under’!)

Award-winning UK public relations agency Frank PR is opening its first international office in Sydney, Australia, on March 3rd 2009. Sydney-native Myf McGregor, following 2½ years in London with Frank, will be returning home as Managing Director of the Australia office.

Since it was founded in September 2000, Frank PR has consistently out-performed its rivals in the UK and has been the fastest growing consumer PR agency in the country*. Its fee income for 2008 was in excess of ASD $11.5m (GBP £5.3m) and it has 55 staff based out of its Camden Town offices in central London. Current clients include BlackBerry, Nestle, Budweiser, Activision, FootLocker, PepsiCo, Virgin Media, Aviva and WWE.

Frank PR has received widespread acclaim for its creative and groundbreaking approach to public relations. It has won the Best Consumer PR Campaign Award in the prestigious PR Week Awards three times in the last five years and has been the only ever agency to have the mantle of Best PR Agency bestowed on it for two years in succession by the marketing industry’s weekly magazine, Marketing.

Graham Goodkind, Chairman and Founder of Frank PR, said: “Australia represents a really exciting market for public relations. We believe PR as a discipline there is nearing a tipping point in consumer marketing terms and will get even more respect and reliance over the coming years. We adopt much more of an ideas-based approach to PR, breaking conventions and challenging perceptions as we go, with the objective of kick-starting what we refer to as Talkability® for brands, products and services. Triggering this word-of-mouth effect, via PR, is the holy grail of marketing communications and we have developed a process and method for engineering it. We expect clients ‘down under’ to be receptive to this approach, in the same way that they have in the UK.”

Myf McGregor, Frank PR Australia Managing Director, added: “The Frank take on PR has worked wonders for consumer brands in the UK and I will be bringing this approach back home with me. Frank PR Australia will have full access to the additional creative and strategic expertise from the UK, with the on-the-ground presence to make things happen.”

Frank PR Australia is located on the 5th Floor of 2-12 Foveaux Street, Surry Hills in Sydney, New South Wales, next door to Naked Communications, a sister company. Frank PR was acquired by the Photon Group in October 2007, Naked in February 2008.

* Source PR Week Top 150 Consultancies, based on compound annual growth rate 2000-2007.
Talkability® is a registered trademark of Frank Public Relations Limited.

For further information, please contact: Graham Goodkind; Tel: + 44 (0) 207 693 6999,
Cell: +44 (0) 7774 214 006, E:


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