Tuesday, 31 March 2009


That’s one hell of a Sting-Ray!

Alton Towers Resort opens new SEA LIFE centre

To mark the new season, the Alton Towers Resort opened their new pirate-themed tropical aquarium, Sharkbait Reef by SEA LIFE, and man of the moment and the newly-crowned ‘King of Ice’ was in town to launch the attraction with a splash. Ray Quinn braved his fear of sharks to get up close and personal with the marine life in the aquarium- and it seems that the rays took a liking to him too!

Ray Quinn said: “I’ve been coming to the Resort since I was a nipper and when I heard about the new aquarium, I jumped at the chance to be one of the first visitors. I’ve always been scared of sharks and this was a great opportunity to get up close and personal with some other ‘Rays’ and conquer my fears’

Sharkbait Reef by SEA LIFE opened for the new season on Saturday 28th March and is located in the Mutiny Bay pirate-themed area of the Theme Park. The aquarium, which contains over 300 species of tropical and native sea life including seahorses, sharks and rays, will enable guests to explore an underwater shipwreck and enjoy the UK's first tropical interactive pool, where guests may be treated to the occasional manicure courtesy of the Cleaner Shrimp!

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: “After months of rigorous planning, we’re thrilled to finally reveal Sharkbait Reef by SEA LIFE to the public. We’re confident our new attraction will delight our family audience, giving them an underwater adventure with the additional twist created through our exceptional pirate-theming and, luckily for Ray, he managed to survive the experience!”


Notes to editors:

For images please contact Frank PR at altontowers@frankpr.it or call 0207 693 6999

Part of the Merlin Entertainments Group, SEA LIFE is the world’s No 1 aquarium and second largest attraction brand in Europe. The Alton Towers Resort's SEA LIFE will be the 30th to open worldwide, and will provide the familiar friendly and authoritative guide to the last great frontier…the seas and oceans of the world, and their myriad mysterious and amazing inhabitants.

*Advance book tickets available at www.altontowers.com from just £81 for a family of four, which also includes early access to the Theme Park.

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