The new campaign is set to support the evidence that British businesses are now buying smarter and switching from 3 or 4 star hotels to the budget sector*.
The print ads will run for twelve weeks from March 12th 2009 across a range of national media, including The Times, Daily Mail, The Sun and The Metro.
Steve Conway, Head of Marketing for Premier Inn says, “This ad campaign highlights the quality and value of the Premier Inn brand, demonstrating that businesses need not compromise on quality when planning their travel.”
The campaign was created by Premier Inn’s advertising agency, Rainey Kelly Campbell Roalfe, and was built around a strategy of highlighting the key features and benefits of Premier Inn versus 3 and 4 star hotels.
Premier Inn recently won the Business Travel World Award for the Best Business Hotel Brand 2009 and Best Expense Management Solution for it’s Business Account Card. The brand was also voted as top in the customer service stakes in the Leisure and Tourism category, by the
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About Premier Inn…
Premier Inn, is the
Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.
A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.
Premier Inn has won the following awards:
Best Budget Hotel at the Business Traveller Awards 2008